Full-Service Restaurants in Norway

PROSPECTS

Healthier menus, local food and environmental awareness contribute to growth

In 2019, full-service restaurants continued to see strong current value growth, despite a much slower increase in outlet numbers. There was an ever greater focus on both health and the environment by full-service restaurants.

International cuisines attract consumers, except North American

Norwegian consumers increasingly see food as an escape from the cold winter. Whilst the local culture is deeply rooted around traditional events and food when it comes to Christmas or National Day celebrations, the full-service restaurants landscape is seeing greater diversification.

Third-party delivery companies lure consumers away from their lunch boxes

Online ordering and third-party delivery companies are reviving lunch orders from full-service restaurants. Aware of the diversification of full-service restaurants, many consumers are seeking to try out various new restaurants and cuisines during their short lunch break.

COMPETITIVE LANDSCAPE

Egon maintains its lead but independents perform better

Egon from Norrein Gruppen remained the leading brand in full-service restaurants in 2019. It opened two new outlets in Norway in 2018, but none in 2019, which meant its value share remained fairly static.

Umoe Restaurants looks to sell TGI Fridays

Umoe Restaurants, the local owner of Burger King, Starbucks and Peppes Pizza, wants to sell its TGI Fridays brand. All expansion in the country has been frozen in the meantime.

The battle between pizza full-service restaurants and limited-service restaurants

Peppes Pizza, which was the second brand in full-service restaurants in value terms in 2019, and the leader in pizza full-service restaurants, has been struggling to achieve share growth, despite seeing a small rise in its value sales. Engaged in an outlet expansion battle with its limited-service restaurant rivals Pizzabakeren and Domino’s Pizza, Peppes Pizza is planning to open 50 new outlets over the next couple of years.

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