Full-Service Restaurants in Portugal

PROSPECTS

Full-service restaurants grows on the back of a positive economic landscape

With consumer confidence at a high, underpinned by positive economic results, full-service restaurants recorded growth in value sales for the fifth consecutive year in 2018, a trend that is expected to be maintained over the forecast period, given the positive outlook projected for economic indicators and the forecast increase in consumption levels. Increasingly dynamic, full-service restaurants is set to maintain its high levels of popularity in the country, driven both by the emergence of new formats and by the overall good quality of the more traditional offer.

The importance of consumer experience as a trend influencer

An increasingly demanding consumer is changing full-service restaurants patterns, obliging players to innovate, to invest in added-value services and superior quality. This trend is becoming increasingly widespread, with not only foodies looking for new flavours and experiences.

COMPETITIVE LANDSCAPE

Independent full-service restaurants run the show

Independent family-owned restaurants represent a large majority of full-service outlets in the country and the trend is not likely to change over the forecast period. However, with local consumers enjoying rising purchasing power and tourist demand increasing, investments in the channel are multiplying and new restaurants continue to open, some of them from well-known chefs, some from other chefs who decide to open their own business or larger food groups that want to expand through different concepts, such as Multifood Group.

Ibersol SGPS leads full-service restaurants

With two brands in full-service restaurants and with the limited presence of chained players in this channel, Ibersol maintained its leading position in 2018. However, while Pizza Hut’s number of outlets remained relatively stable over the years, Pasta Caffé has been seeing a constant decline in its number of outlets with the closure of more inefficient stores.

Hard Rock Café posts strong value sales growth

Hard Rock Café continued to record strong value sales growth in 2018. The increasing levels of tourism and the 2016 opening of its Porto outlet continues to drive the brand’s positive performance and overall recognition in the country.

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