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Full-Service Restaurants in
Portugal

Country Report

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Executive Summary

Apr 2019
PROSPECTS
Full-service restaurants grows on the back of a positive economic landscape

With consumer confidence at a high, underpinned by positive economic results, full-service restaurants recorded growth in value sales for the fifth consecutive year in 2018, a trend that is expected to be maintained over the forecast period, given the positive outlook projected for economic indicators and the forecast increase in consumption levels. Increasingly dynamic, full-service restaurants is set to maintain its high levels of popularity in the country, driven both by the emergence of new formats and by the overall good quality of the more traditional offer.

The importance of consumer experience as a trend influencer

An increasingly demanding consumer is changing full-service restaurants patterns, obliging players to innovate, to invest in added-value services and superior quality. This trend is becoming increasingly widespread, with not only foodies looking for new flavours and experiences.

COMPETITIVE LANDSCAPE
Independent full-service restaurants run the show

Independent family-owned restaurants represent a large majority of full-service outlets in the country and the trend is not likely to change over the forecast period. However, with local consumers enjoying rising purchasing power and tourist demand increasing, investments in the channel are multiplying and new restaurants continue to open, some of them from well-known chefs, some from other chefs who decide to open their own business or larger food groups that want to expand through different concepts, such as Multifood Group.

Ibersol SGPS leads full-service restaurants

With two brands in full-service restaurants and with the limited presence of chained players in this channel, Ibersol maintained its leading position in 2018. However, while Pizza Hut’s number of outlets remained relatively stable over the years, Pasta Caffé has been seeing a constant decline in its number of outlets with the closure of more inefficient stores.

Hard Rock Café posts strong value sales growth

Hard Rock Café continued to record strong value sales growth in 2018. The increasing levels of tourism and the 2016 opening of its Porto outlet continues to drive the brand’s positive performance and overall recognition in the country.

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Full-Service Restaurants in Portugal

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Overview

Discover the latest market trends and uncover sources of future market growth for the Full-Service Restaurants industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Full-Service Restaurants industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Full-Service Restaurants in Portugal market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Full-Service Restaurants in Portugal?
  • What are the major brands in Portugal?
  • What cuisine type (Latin American, Asian, North American etc.) is most popular in full-service restaurants in Portugal?
  • How prevalent is casual dining in Portugal and how is this category expected to grow over the next five years?
  • How fragmented is the full-service restaurant industry in Portugal?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Full-Service Restaurants in Portugal - Category analysis

HEADLINES

PROSPECTS

Full-service restaurants grows on the back of a positive economic landscape
The importance of consumer experience as a trend influencer

COMPETITIVE LANDSCAPE

Independent full-service restaurants run the show
Ibersol SGPS leads full-service restaurants
Hard Rock Café posts strong value sales growth

CATEGORY DATA

Table 1 Full-Service Restaurants by Category: Units/Outlets 2013-2018
Table 2 Sales in Full-Service Restaurants by Category: Number of Transactions 2013-2018
Table 3 Sales in Full-Service Restaurants by Category: Foodservice Value 2013-2018
Table 4 Full-Service Restaurants by Category: % Units/Outlets Growth 2013-2018
Table 5 Sales in Full-Service Restaurants by Category: % Transaction Growth 2013-2018
Table 6 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2013-2018
Table 7 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2014-2018
Table 8 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2015-2018
Table 9 Forecast Full-Service Restaurants by Category: Units/Outlets 2018-2023
Table 10 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2018-2023
Table 11 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2018-2023
Table 12 Forecast Full-Service Res taurants by Category: % Units/Outlets Growth 2018-2023
Table 13 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 14 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2018-2023

Consumer Foodservice in Portugal - Industry Overview

EXECUTIVE SUMMARY

Consumer foodservice grows on the back of rising tourism and household disposable incomes
Health and wellness impacting the consumer foodservice offer
Growing competitiveness, high fragmentation and new product developments shape the competitive landscape
Strong growth for street stalls/kiosks, but performance of self-service cafeterias more subdued
Positive economic forecast is good news for consumer foodservice sales

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2018
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2013-2018
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2013-2018
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2013-2018
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2018
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2018
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2013-2018
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2018
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2018
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2018
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources