While all consumer foodservice channels faced a difficult trading scenario during 2020, full-service restaurants found itself under particular pressure during the year. This is because the negative impact of the COVID-19 pandemic on demand was felt more deeply felt by category players because of the more affluent target consumer audience that the channel has in comparison with limited-service restaurants.
Some of the most popular formats in full-service restaurants in Indonesia faced scrutiny during 2020 as the COVID-19 pandemic exposed widespread hygiene concerns. Included in this category of potentially problematic full-service restaurant formats were buffets, hotpot restaurants and various other table sharing concepts that have traditionally been popular in full-service restaurants in Indonesia but which suddenly fell victim to more circumspect attitudes as the pandemic situation unfolded over the course of the year.
In Indonesia, full-service restaurants can generally be divided into two categories. The first refers to those restaurants that cater to more affluent middle-income and high-income consumers.
The extremely difficult trading situation that unfolded for Indonesia’s full-service restaurants over the course of 2020 has had at least one positive impact: category players are now fully aware of the importance of maintaining a diverse and agile positioning, so as to have options in terms of deciding how to manage their strategy should demand come under pressure for any reason. Indeed, the category players that had already adopted a more diverse and flexible positioning were also those that found it easy to develop effective strategies for overcoming the COVID-19 crisis and to remain relevant in the post-pandemic trading landscape.
The increasing focus on home delivery that spread across full-service restaurants like wildfire during the COVID-19 pandemic during 2020 is expected to remain in effect throughout the forecast period as the category’s leaders have already discovered the major advantages that operating home delivery services represent. Ismaya Group for instance responded to the onset of the COVID-19 situation by launching an online food market named Ismaya Gourmet Shop, which centres on a home delivery service.
One of the major takeaways from the shift towards omnichannel strategies that was seen in full-service restaurants over the course of 2020 is the massive potential that exists for growth in sales of ready-to-heat meals ordered online and delivered to consumers, either in chilled or frozen format. In particular, this responds to the needs of more affluent urban dwellers who found themselves working from home during the PSBB quarantine period and who are expected to be working from home much more often, even once the COVID-19 situation has been resolved.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Full-Service Restaurants industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Full-Service Restaurants industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Full-Service Restaurants research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page