Executive Summary

Apr 2019
PROSPECTS
Full-service restaurants’ growth due to chained outlets and people’s lifestyles

During the review period, the growth of the full-service restaurants has been partially assisted by the growth of fintech companies, such as GoPay and OVO, which offer consumers discounts or cashback as a means of promoting their products. Indonesia’s increased urbanisation and a rise in the number of office workers and the consequent growth of disposable income and household consumption has also benefited full-service restaurants.

Performance is heavily influenced by consumer behaviour

Full-service restaurants can be divided into two groups, namely those that cater to the middle-high to high end of the market, and those that target the lower-income group. Both groups have a different impact on the category as a whole.

Full-service restaurants will continue to grow positively over the forecast period

Over the forecast period, it is predicted that full-service restaurants will continue to grow positively, but at a declining rate as consumers are increasingly inclined to dine somewhere that offers a fast and quick service. Due to the promotions offered by the fintech companies during the review period, consumers are moving towards cheaper snacking options which can be enjoyed on the go, including when strolling around shopping malls.

COMPETITIVE LANDSCAPE
Pizza full-service restaurants, especially chained operators are winning

Due to the large number of outlets and its long-established brand, Pizza Hut is the leader in full-service restaurants. It is considered as the pioneer that established the market’s awareness and liking of pizza.

Cross-category competition with limited-service restaurants

The growth of limited-service restaurants will continue to overtake that of full-service restaurants over the forecast period due to the vast growth of third party delivery apps such as Go-Jek’s Go-Food, which has dominated the nation’s food delivery market. Also, Indonesian consumers are increasingly preferring the casual and quick service format due to its convenience and their busy lifestyles; as most of the LSR outlets are open for long hours, some even 24 hours, they cater to the needs of many, particularly younger, consumers.

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Full-Service Restaurants in Indonesia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Full-Service Restaurants industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Full-Service Restaurants industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Full-Service Restaurants in Indonesia market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Full-Service Restaurants in Indonesia?
  • What are the major brands in Indonesia?
  • What cuisine type (Latin American, Asian, North American etc.) is most popular in full-service restaurants in Indonesia?
  • How prevalent is casual dining in Indonesia and how is this category expected to grow over the next five years?
  • How fragmented is the full-service restaurant industry in Indonesia?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Full-Service Restaurants in Indonesia - Category analysis

HEADLINES

PROSPECTS

Full-service restaurants’ growth due to chained outlets and people’s lifestyles
Performance is heavily influenced by consumer behaviour
Full-service restaurants will continue to grow positively over the forecast period

COMPETITIVE LANDSCAPE

Pizza full-service restaurants, especially chained operators are winning
Cross-category competition with limited-service restaurants

CATEGORY DATA

Table 1 Full-Service Restaurants by Category: Units/Outlets 2013-2018
Table 2 Sales in Full-Service Restaurants by Category: Number of Transactions 2013-2018
Table 3 Sales in Full-Service Restaurants by Category: Foodservice Value 2013-2018
Table 4 Full-Service Restaurants by Category: % Units/Outlets Growth 2013-2018
Table 5 Sales in Full-Service Restaurants by Category: % Transaction Growth 2013-2018
Table 6 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2013-2018
Table 7 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2014-2018
Table 8 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2015-2018
Table 9 Forecast Full-Service Restaurants by Category: Units/Outlets 2018-2023
Table 10 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2018-2023
Table 11 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2018-2023
Table 12 Forecast Full-Service Res taurants by Category: % Units/Outlets Growth 2018-2023
Table 13 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 14 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2018-2023

Consumer Foodservice in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Foodservice records healthy growth
Competition between fintech companies triggers growth of many CFS categories
Shift from street stalls/kiosks to fast casual dining
Growth of third party delivery services
Healthy future performance expected

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2018
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2013-2018
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2013-2018
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2013-2018
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2018
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2018
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2013-2018
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2018
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2018
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2018
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023

SOURCES

Summary 1 Research Sources