Current value sales in full-service restaurants will recover to pre-pandemic levels in 2024, with recovery slightly stalled due to reduced purchasing power, particularly in the lower-middle-income segment. Players catering to such consumers are nonetheless increasing their prices, further slowing full recovery.
The relaxation of pandemic-related restrictions pertaining to operating hours and capacity has had a huge impact on the growth of eat-in, especially when it comes to outlets located in tourist hotspots or Instagrammable surroundings. The trend for eating in is thus expected to grow further over the forecast period, benefiting also from pent-up demand among Indonesia’s higher-income earners.
In contrast to limited-service restaurants and specialist coffee shops, players within full-service restaurants are unlikely to begin offering discounts and promotions designed to encourage digital payments. However, the forecast period is anticipated to witness a rise in payments using QR codes which will thus boost digital payment transactions.
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Understand the latest market trends and future growth opportunities for the Full-Service Restaurants industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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FSR (full-service restaurants) encompasses all sit-down establishments where the focus is on food rather than on drink. FSR is characterized by table service and a relatively higher quality of food compared to quick-service units. Menus offer multiple selections and may include breakfast, lunch and dinner. Preparation of food products is often complex and involves multiple steps. NOTE: restaurants types catalogued in this segment refer to table-service only (outlets with a proper “full table service:” wait staff attending customers and taking orders at the tables). Outlets with “limited table service” are excluded from FSR. For example: outlets where customers order their food at the counter are excluded (even though the waiter will then bring the food at the table).See All of Our Definitions
This report originates from Passport, our Full-Service Restaurants research and analysis database.
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