Full-service restaurants is set to continue registering positive growth over the forecast period as the channel continues to realise its potential. With the COVID-19 pandemic and social distancing measures now a thing of the past, it is unlikely that there will be many barriers to the channel recording a robust performance in terms of value sales, transactions volume and outlet numbers.
With the Bulgarian population becoming increasingly interested in the health and wellness concerns and environmental sustainability, these factors will inevitably have more of an influence on consumer demand in full-service restaurants during the forecast period. Healthier menu options have already become a major selling point for many of the more expensive full-service restaurants that cater to demand among the affluent denizens of Sofia and other major urban areas such as Varna and Plovdiv.
While it is very unlikely that local cuisine will be unseated as the most popular type of food served in full-service restaurants in Bulgaria before the end of the forecast period, local consumers increasingly demand novelty and adventure when dining out. This is partially because local consumers are more exposed to other types of cuisine from their overseas travels as well as via social media and the broadcast media and partially because more foreigners are coming to live in Bulgaria, bringing exotic tastes and exciting new culinary concepts with them.
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Understand the latest market trends and future growth opportunities for the Full-Service Restaurants industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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FSR (full-service restaurants) encompasses all sit-down establishments where the focus is on food rather than on drink. FSR is characterized by table service and a relatively higher quality of food compared to quick-service units. Menus offer multiple selections and may include breakfast, lunch and dinner. Preparation of food products is often complex and involves multiple steps. NOTE: restaurants types catalogued in this segment refer to table-service only (outlets with a proper “full table service:” wait staff attending customers and taking orders at the tables). Outlets with “limited table service” are excluded from FSR. For example: outlets where customers order their food at the counter are excluded (even though the waiter will then bring the food at the table).See All of Our Definitions
This report originates from Passport, our Full-Service Restaurants research and analysis database.
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