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Country Report

Full-Service Restaurants in

Full-Service Restaurants in Bulgaria

26 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growth will moderate as category increases reliance on domestic demand

Full-service restaurants is projected to experience moderate growth over the next five years, in line with the overall market. The main reason for this is an expected moderation in tourist flows to the country, particularly towards the end of the forecast period.

Other full-service restaurants projected to perform strongly

Other full-service restaurants is expected to be among the most dynamically developing formats over the next five years. In Bulgaria, the format includes mainly fish and vegetarian restaurants and is among the smallest in the category.

Health awareness and incomes expected to shape consumer behaviour

Over the forecast period, consumer behaviour is projected to experience modest evolution. In particular, the number of visits to restaurants is expected to rise.

COMPETITIVE LANDSCAPE

Happy Bar & Grill stands out

Full-service restaurants is a highly fragmented category dominated by independent players. In 2017, the top three chained players in the field held a combined share in single digits.

Dynamism at Victoria Restaurant

Victoria Restaurant, developed by ART 2000 OOD, is the main competitor to Happy Bar & Grill in full-service restaurants. Strong results in 2017 reflect a shift in brand strategy, namely, expansion beyond the limits of the capital Sofia.

Entry of international brands

The competitive landscape was recently complemented by two international entries – Roadhouse Grill and Wagamama – both developed on a franchise basis by Cinema Entertainment EOOD. In late 2015, Roadhouse Grill entered the niche North American format and in March 2017, Wagamama joined the Asian format.

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Full-Service Restaurants Sample Report Full-Service Restaurants Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Full-Service Restaurants industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Full-Service Restaurants industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Full-Service Restaurants in Bulgaria market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Full-Service Restaurants in Bulgaria?
What are the major brands in Bulgaria?
What cuisine type (Latin American, Asian, North American etc.) is most popular in full-service restaurants in Bulgaria?
How prevalent is casual dining in Bulgaria and how is this category expected to grow over the next five years?
How fragmented is the full-service restaurant industry in Bulgaria?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

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Full-Service Restaurants in Bulgaria - Category analysis

HEADLINES

PROSPECTS

Growth will moderate as category increases reliance on domestic demand

Other full-service restaurants projected to perform strongly

Health awareness and incomes expected to shape consumer behaviour

COMPETITIVE LANDSCAPE

Happy Bar & Grill stands out

Dynamism at Victoria Restaurant

Entry of international brands

CATEGORY DATA

Table 1 Full-Service Restaurants by Category: Units/Outlets 2012-2017
Table 2 Sales in Full-Service Restaurants by Category: Number of Transactions 2012-2017
Table 3 Sales in Full-Service Restaurants by Category: Foodservice Value 2012-2017
Table 4 Full-Service Restaurants by Category: % Units/Outlets Growth 2012-2017
Table 5 Sales in Full-Service Restaurants by Category: % Transaction Growth 2012-2017
Table 6 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2012-2017
Table 7 Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Units/Outlets 2012-2017
Table 8 Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Number of Transactions 2012-2017
Table 9 Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Foodservice Value 2012-2017
Table 10 Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Units/Outlets Growth 2012-2017
Table 11 Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Transaction Growth 2012-2017
Table 12 Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Foodservice Value Growth 2012-2017
Table 13 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2013-2017
Table 14 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2014-2017
Table 15 Forecast Full-Service Restaurants by Category: Units/Outlets 2017-2022
Table 16 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2017-2022
Table 17 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2017-2022
Table 18 Forecast Full-Service Res taurants by Category: % Units/Outlets Growth 2017-2022
Table 19 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2017-2022
Table 20 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2017-2022
Table 21 Forecast Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Units/Outlets 2017-2022
Table 22 Forecast Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Number of Transactions 2017-2022
Table 23 Forecast Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Foodservice Value 2017-2022
Table 24 Forecast Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Units/Outlets Growth 2017-2022
Table 25 Forecast Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Transaction Growth 2017-2022
Table 26 Forecast Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Foodservice Value Growth 2017-2022

Consumer Foodservice in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

Solid growth in Bulgaria

Rising domestic and tourist demand drive sales up

A host of international brands enter the market

Independent restaurants and cafés/bars grow fast

Domestic demand seen fuelling growth as impact from tourism fades

MARKET DATA

Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2012-2017
Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2012-2017
Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2012-2017
Table 30 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2017
Table 31 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2012-2017
Table 32 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2012-2017
Table 33 Sales in Consumer Foodservice by Food vs Drinks Split by Type: % Foodservice Value 2017
Table 34 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2017
Table 35 Sales in Consumer Foodservice by Location: % Foodservice Value 2012-2017
Table 36 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2013-2017
Table 37 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2017
Table 38 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2017
Table 39 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2017-2022
Table 40 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2017-2022

Megatrends

Country Report

Full-Service Restaurants in Bulgaria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Growth will moderate as category increases reliance on domestic demand

Other full-service restaurants projected to perform strongly

Health awareness and incomes expected to shape consumer behaviour

COMPETITIVE LANDSCAPE

Happy Bar & Grill stands out

Dynamism at Victoria Restaurant

Entry of international brands

Samples

Overview

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Table of Contents

Full-Service Restaurants in Bulgaria - Category analysis

HEADLINES

PROSPECTS

Growth will moderate as category increases reliance on domestic demand

Other full-service restaurants projected to perform strongly

Health awareness and incomes expected to shape consumer behaviour

COMPETITIVE LANDSCAPE

Happy Bar & Grill stands out

Dynamism at Victoria Restaurant

Entry of international brands

CATEGORY DATA

Consumer Foodservice in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

Solid growth in Bulgaria

Rising domestic and tourist demand drive sales up

A host of international brands enter the market

Independent restaurants and cafés/bars grow fast

Domestic demand seen fuelling growth as impact from tourism fades

MARKET DATA

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