With Generation Z consumers slowly entering the workforce and having higher disposable incomes and autonomy over where they choose to eat out, an opportunity has opened up for full-service restaurants. One of the most effective methods of reaching these potential customers is through social media platforms, namely Instagram and TikTok.
Local consumers have become increasingly flexible in many aspects of their lives and dining out is no different. While a sizeable proportion of Australians are keen to return to dining in full-service restaurants due to pent-up demand, with this number likely to further grow in the coming years, the channel is set to struggle to fully recover to pre-pandemic levels across all indicators by the end of the forecast period (when considering value sales at constant 2022 prices).
While initially adopted as a health and safety measure during the pandemic, many operators of full-service restaurants have continued to use QR codes for placing orders. Customers will scan a QR code at the table, which gives them access to the menu and the ability to place their order, in addition to being able to make payment through an app.
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Full-Service Restaurants
FSR (full-service restaurants) encompasses all sit-down establishments where the focus is on food rather than on drink. FSR is characterized by table service and a relatively higher quality of food compared to quick-service units. Menus offer multiple selections and may include breakfast, lunch and dinner. Preparation of food products is often complex and involves multiple steps. NOTE: restaurants types catalogued in this segment refer to table-service only (outlets with a proper “full table service:” wait staff attending customers and taking orders at the tables). Outlets with “limited table service” are excluded from FSR. For example: outlets where customers order their food at the counter are excluded (even though the waiter will then bring the food at the table).
See All of Our DefinitionsThis report originates from Passport, our Full-Service Restaurants research and analysis database.
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