Executive Summary

Apr 2019
PROSPECTS
Further healthy growth, with independents being the main driving force

Sales of full-service restaurants saw healthy growth in 2018 for a fourth consecutive year, although the rate of growth was slightly more subdued compared to previous years. Sales growth was mostly driven by independents, as the share of chained players remains relatively low.

Casual dining on the rise thanks to younger consumers’ taste for foreign cuisine

Demand in casual dining has been one of the main growth areas in Dutch full-service restaurants, largely driven by younger consumers’ preferences. Two factors are at play.

Italian cuisine turning into most versatile national cuisine

The recent success story of Italian food continued in 2018 and will likely keep doing so over the forecast period. The presence of a growing number of chained players ensures that offerings in Italian food include the whole gamut in terms of pricing and the extensiveness of service.

COMPETITIVE LANDSCAPE
Van der Valk Groep remains ahead in a still highly fragmented landscape

Van der Valk Groep remained ahead in full-service restaurants in 2018, as the only operator achieving a value share above 1%. The Van der Valk brand owes its success to the fact that its restaurants are all located in hotel outlets belonging to the same brand.

Asian casual dining chains advance, as blurring of formats is increasingly common

Asian casual dining chains kept expanding in 2018. However, whilst Wagamama keeps opening new full-service outlets at train stations and in city centres of major Dutch cities, all-inclusive player Shabu Shabu is adapting to stagnating demand for traditional all-inclusive concepts by launching an on-the-go offshoot Shabu Shabu To Go, thereby tapping into the growing market for delivery and takeaway solutions.

Mixed fortunes of North American multinational chains

Following the recent success of burger outlets, 2018 saw the arrival of TGI Fridays, the first North American full-service restaurant chain in the Netherlands. Meanwhile, Pizza Hut, another US-based multinational brand, had to close most of its outlets only one year after a renewed push to enter the Dutch market, as a result of difficulties with local franchisees.

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Full-Service Restaurants in the Netherlands

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Overview

Discover the latest market trends and uncover sources of future market growth for the Full-Service Restaurants industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Full-Service Restaurants industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Full-Service Restaurants in Netherlands market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Full-Service Restaurants in Netherlands?
  • What are the major brands in Netherlands?
  • What cuisine type (Latin American, Asian, North American etc.) is most popular in full-service restaurants in Netherlands?
  • How prevalent is casual dining in Netherlands and how is this category expected to grow over the next five years?
  • How fragmented is the full-service restaurant industry in Netherlands?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Full-Service Restaurants in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Further healthy growth, with independents being the main driving force
Casual dining on the rise thanks to younger consumers’ taste for foreign cuisine
Italian cuisine turning into most versatile national cuisine

COMPETITIVE LANDSCAPE

Van der Valk Groep remains ahead in a still highly fragmented landscape
Asian casual dining chains advance, as blurring of formats is increasingly common
Mixed fortunes of North American multinational chains

CATEGORY DATA

Table 1 Full-Service Restaurants by Category: Units/Outlets 2013-2018
Table 2 Sales in Full-Service Restaurants by Category: Number of Transactions 2013-2018
Table 3 Sales in Full-Service Restaurants by Category: Foodservice Value 2013-2018
Table 4 Full-Service Restaurants by Category: % Units/Outlets Growth 2013-2018
Table 5 Sales in Full-Service Restaurants by Category: % Transaction Growth 2013-2018
Table 6 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2013-2018
Table 7 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2014-2018
Table 8 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2015-2018
Table 9 Forecast Full-Service Restaurants by Category: Units/Outlets 2018-2023
Table 10 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2018-2023
Table 11 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2018-2023
Table 12 Forecast Full-Service Res taurants by Category: % Units/Outlets Growth 2018-2023
Table 13 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 14 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2018-2023

Consumer Foodservice in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Booming economy propels healthy expansion in consumer foodservice
Meal delivery and takeaway keep expanding rapidly
Chains keep advancing in limited-service and casual dining full-service
Independents continue to hold their own, especially in full-service and specialist coffee shops
Foodservice set to record healthy growth over the forecast period

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2018
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2013-2018
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2013-2018
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2013-2018
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2018
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2018
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2013-2018
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2018
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2018
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2018
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023

SOURCES

Summary 1 Research Sources