Sales of full-service restaurants saw healthy growth in 2018 for a fourth consecutive year, although the rate of growth was slightly more subdued compared to previous years. Sales growth was mostly driven by independents, as the share of chained players remains relatively low.
Demand in casual dining has been one of the main growth areas in Dutch full-service restaurants, largely driven by younger consumers’ preferences. Two factors are at play.
The recent success story of Italian food continued in 2018 and will likely keep doing so over the forecast period. The presence of a growing number of chained players ensures that offerings in Italian food include the whole gamut in terms of pricing and the extensiveness of service.
Van der Valk Groep remained ahead in full-service restaurants in 2018, as the only operator achieving a value share above 1%. The Van der Valk brand owes its success to the fact that its restaurants are all located in hotel outlets belonging to the same brand.
Asian casual dining chains kept expanding in 2018. However, whilst Wagamama keeps opening new full-service outlets at train stations and in city centres of major Dutch cities, all-inclusive player Shabu Shabu is adapting to stagnating demand for traditional all-inclusive concepts by launching an on-the-go offshoot Shabu Shabu To Go, thereby tapping into the growing market for delivery and takeaway solutions.
Following the recent success of burger outlets, 2018 saw the arrival of TGI Fridays, the first North American full-service restaurant chain in the Netherlands. Meanwhile, Pizza Hut, another US-based multinational brand, had to close most of its outlets only one year after a renewed push to enter the Dutch market, as a result of difficulties with local franchisees.
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This industry report originates from Passport, our Consumer Foodservice market research database.