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Full-Service Restaurants in
Finland

Country Report

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Executive Summary

Apr 2019
PROSPECTS
Full-service concepts expected to continue doing well

Full-service restaurants is the biggest consumer foodservice channel in Finland in both outlet and value terms. The channel has benefited from Finns’ increased interest in experimenting with what they eat and where, a better culinary scene especially in Helsinki and, towards the end of the review period, from an economy performing better than it did for a long time.

Slow decline but no sunset for traditional options

While the majority of full-service restaurant sales come from outlets best described as European, concepts offering menus from origins further afield slowly increased their share in the review period, a development which is expected to continue. The internationalisation of plate contents in Finland continues to thrive due to factors such as increased travel abroad by Finns, a more adventurous attitude to food and, from the pull side, simply more venues for international options for those interested in them.

Will the role of waiting staff evolve?

In 2018, S Group’s Amarillo created minor, short-term disruption with its concept change, highlighting a more social role for its staff, including new titles such as “bartainers” and “cheftainers”, and a focus on local marketing in social media. Finnish customer service has traditionally been rather low-key and straight to the point; hence, the new concept in 2018 was met with negative feedback for its presumed falseness.

COMPETITIVE LANDSCAPE
Full-service restaurants remains the least chained consumer foodservice category

Full-service restaurants is the consumer foodservice channel in Finland dominated by independent concepts most strongly, with many chains themselves having just a few outlets, not a number to bring easy name recognition even in a country the size of Finland. Beyond the surface, however, many outlets which have individual branding are run by giants such as S Group and NoHo Partners, which not only focus on chains but also run individual concepts, some with the full-service concept.

Foreign brands remain a rarity in full-service restaurants

In full-service restaurants, where even the biggest chain network, that of domestic Pancho Villa, consists of a relatively small number of outlets, foreign brands are even more of a rarity, limited to O’Learys, Pizza Hut and a single Hard Rock Café. These have rather limited growth prospects, and there have been no announcements of any significant international brand planning to launch large-scale operations in Finland.

Ownership changes instead of concept launches

The review period did not see the launch of any significant new chain. For instance, Frans & les Femmes was not built from scratch but was an update of the Fransmanni concept.

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Full-Service Restaurants in Finland

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Overview

Discover the latest market trends and uncover sources of future market growth for the Full-Service Restaurants industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Full-Service Restaurants industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Full-Service Restaurants in Finland market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Full-Service Restaurants in Finland?
  • What are the major brands in Finland?
  • What cuisine type (Latin American, Asian, North American etc.) is most popular in full-service restaurants in Finland?
  • How prevalent is casual dining in Finland and how is this category expected to grow over the next five years?
  • How fragmented is the full-service restaurant industry in Finland?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Full-Service Restaurants in Finland - Category analysis

HEADLINES

PROSPECTS

Full-service concepts expected to continue doing well
Slow decline but no sunset for traditional options
Will the role of waiting staff evolve?

COMPETITIVE LANDSCAPE

Full-service restaurants remains the least chained consumer foodservice category
Foreign brands remain a rarity in full-service restaurants
Ownership changes instead of concept launches

CATEGORY DATA

Table 1 Full-Service Restaurants by Category: Units/Outlets 2013-2018
Table 2 Sales in Full-Service Restaurants by Category: Number of Transactions 2013-2018
Table 3 Sales in Full-Service Restaurants by Category: Foodservice Value 2013-2018
Table 4 Full-Service Restaurants by Category: % Units/Outlets Growth 2013-2018
Table 5 Sales in Full-Service Restaurants by Category: % Transaction Growth 2013-2018
Table 6 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2013-2018
Table 7 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2014-2018
Table 8 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2015-2018
Table 9 Forecast Full-Service Restaurants by Category: Units/Outlets 2018-2023
Table 10 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2018-2023
Table 11 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2018-2023
Table 12 Forecast Full-Service Restaurants by Category: % Units/Outlets Growth 2018-2023
Table 13 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 14 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2018-2023

Consumer Foodservice in Finland - Industry Overview

EXECUTIVE SUMMARY

A multitude of factors bring about another good year in Finnish consumer foodservice
Focus of environmental concerns moves to climate issues
Chained operations remain important in Finland in regional comparison
Independent outlets continue to account for the bulk of sales
Consumer foodservice expected to continue on the growth track

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2018
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2013-2018
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2013-2018
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2013-2018
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2018
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2018
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2013-2018
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2018
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2018
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2018
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023

SOURCES

Summary 1 Research Sources