Along with bars/pubs and self-service cafeterias, full-service restaurants was one of the major victims of the pandemic in Finland, due to various restrictions in place, including for dine-in options. In addition to limited business travel or fewer meetings, Finns were generally less willing to leave their homes to socialise and spend money, preferring instead to eat more frequently at home.
Some meal items offered by full-service restaurants are more suitable for takeaway or home delivery than others, with a greater focus on food rather than the entire restaurant experience; for instance, pizza full-service restaurant chain Pizza Hut managed to record positive value sales in 2020. The delivery of alcohol is not permitted in Finland by law, and yet full-service restaurants can obtain permission to sell alcoholic drinks as retail; however, there are limitations.
According to a 2020 survey from the Finnish Hospitality Association MaRa, quality of food is the most important factor for Finns when they decide where to eat. This is followed by location and affordability.
While the greatest impact on bars/pubs at the end of the review period (and one that is likely to influence client retention) was the launch of the COVID-19 passport in Finland. It is unclear how this will impact full-service restaurants; if customers are required to show their COVID-19 passport, operators could lose sales, but if not compulsory, there are questions over the number of full-service restaurants that will require it, and how long it will remain in use.
The pandemic has brought about different scenarios for Finns with many losing their jobs or seeing their incomes and employment prospects reduced. On the other hand, those who have been able to retain their jobs have accrued additional expenditure due to lack of travel, commuting, and socialising opportunities.
European full-service restaurants dominates full-service restaurants but increased travel (inbound and outbound), immigration, impact of reading and experiencing different cultures and general curiosity are all set to continue to fuel an interest in more exotic cuisines among Finnish consumers. Therefore, non-European full-service restaurants will continue to gain in popularity, with non-European specialists such as chained Asian full-service restaurants, chained Latin American full-service restaurants, and independent Middle Eastern full-service restaurants predicted to record dynamic growth rates over the forecast period.
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Full-Service Restaurants
FSR (full-service restaurants) encompasses all sit-down establishments where the focus is on food rather than on drink. FSR is characterized by table service and a relatively higher quality of food compared to quick-service units. Menus offer multiple selections and may include breakfast, lunch and dinner. Preparation of food products is often complex and involves multiple steps. NOTE: restaurants types catalogued in this segment refer to table-service only (outlets with a proper “full table service:” wait staff attending customers and taking orders at the tables). Outlets with “limited table service” are excluded from FSR. For example: outlets where customers order their food at the counter are excluded (even though the waiter will then bring the food at the table).
See All of Our DefinitionsThis report originates from Passport, our Full-Service Restaurants research and analysis database.
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