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Full-Service Restaurants in
Taiwan

Country Report

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Executive Summary

Apr 2019
PROSPECTS
Focus on dining experience enables operators to convince price-conscious consumers

The poor economic situation in Taiwan and weak spending power have made consumers tighten their belts when dining. In order to overcome consumer hesitation within this category, many full-service restaurants have focused on creating a thorough, often fun, dining experience.

Substantial demand for improved food quality and traceability

While economic factors continue to drive demand for budget options, multiple food scandals over the years have left many consumers feeling a lack of trust in food producers and operators. Those able to afford it or who deem it necessary have pushed demand for improved food quality, provenance and traceability.

COMPETITIVE LANDSCAPE
Wowprime Corp continues to lead, responding to market malaise

The largest player in full-service restaurants remains Wowprime Corp. Despite a slight decline in its value share in 2018, Wowprime continued to hold a substantial lead.

Technology’s importance on the rise

The use of technology within full-service restaurants is growing in importance. According to industry reports, 54% of restaurants in Taiwan use social media and instant messaging service Line, 23% offer online booking or ordering, while 17% allow mobile payment.

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Full-Service Restaurants in Taiwan

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Overview

Discover the latest market trends and uncover sources of future market growth for the Full-Service Restaurants industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Full-Service Restaurants industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Full-Service Restaurants in Taiwan market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Full-Service Restaurants in Taiwan?
  • What are the major brands in Taiwan?
  • What cuisine type (Latin American, Asian, North American etc.) is most popular in full-service restaurants in Taiwan?
  • How prevalent is casual dining in Taiwan and how is this category expected to grow over the next five years?
  • How fragmented is the full-service restaurant industry in Taiwan?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Full-Service Restaurants in Taiwan - Category analysis

HEADLINES

PROSPECTS

Focus on dining experience enables operators to convince price-conscious consumers
Substantial demand for improved food quality and traceability

COMPETITIVE LANDSCAPE

Wowprime Corp continues to lead, responding to market malaise
Technology’s importance on the rise

CATEGORY DATA

Table 1 Full-Service Restaurants by Category: Units/Outlets 2013-2018
Table 2 Sales in Full-Service Restaurants by Category: Number of Transactions 2013-2018
Table 3 Sales in Full-Service Restaurants by Category: Foodservice Value 2013-2018
Table 4 Full-Service Restaurants by Category: % Units/Outlets Growth 2013-2018
Table 5 Sales in Full-Service Restaurants by Category: % Transaction Growth 2013-2018
Table 6 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2013-2018
Table 7 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2014-2018
Table 8 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2015-2018
Table 9 Forecast Full-Service Restaurants by Category: Units/Outlets 2018-2023
Table 10 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2018-2023
Table 11 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2018-2023
Table 12 Forecast Full-Service Res taurants by Category: % Units/Outlets Growth 2018-2023
Table 13 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 14 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2018-2023

Consumer Foodservice in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Economic factors drive demand in two directions
Operators create an environment that encourages social media sharing
Current climate favours growth in chains
Younger consumers willing to explore
Rising costs and stricter government regulations to contribute to growth

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2018
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2013-2018
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2013-2018
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2013-2018
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2018
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2018
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2013-2018
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2018
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2018
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2018
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023

SOURCES

Summary 1 Research Sources