Full-Service Restaurants in Taiwan

PROSPECTS

Asian-style restaurants remain favoured by the majority

For historical reasons, Taiwanese consumers tend to be open to different cultures and are interested in trying new things. This is reflected in the diversity of restaurant cuisine in the country.

Thai and other Southeast Asian food very popular in Taiwan

With budget airlines flourishing and interest in travelling increasing, more Taiwanese have visited Southeast Asian countries. For example, the number of outbound trips to Thailand rose by over 25% between 2017 and 2019, according to Euromonitor International data.

Pizza full-service restaurants rise rapidly with the increasing popularity of pizza

Pizza has become a common and convenient choice for meals among the Taiwanese, and the leading chained pizza restaurants, such as Pizza Hut and Domino’s, have successfully attracted consumers by constantly introducing new and novel flavours, as well as advertising heavily on TV and on the internet. An increasing number of pizza-savvy consumers are trading up in their choices of pizza restaurants in pursuit of better flavour and ingredients, and an improved dining experiences in pizza full-service restaurants.

COMPETITIVE LANDSCAPE

New restaurant brands boost Wowprime Corp’s growth

Demand for more diverse dining options has increased as consumers eat out more often. To cater to consumers’ various demands, the chained foodservice group Wowprime has introduced multiple new restaurants brands.

Mid-priced steak houses suffer from changing consumer behaviour

Steak houses, as well as other North American restaurants, are common in Taiwan, as the dining culture has been influenced by Western culture. In the past, when steak houses were still considered a relatively new and trendy type of restaurant, some local players, such as Bullfight and Noble House, featured affordable steaks and fast became household names.

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