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Learn moreApr 2020
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For historical reasons, Taiwanese consumers tend to be open to different cultures and are interested in trying new things. This is reflected in the diversity of restaurant cuisine in the country.
With budget airlines flourishing and interest in travelling increasing, more Taiwanese have visited Southeast Asian countries. For example, the number of outbound trips to Thailand rose by over 25% between 2017 and 2019, according to Euromonitor International data.
Pizza has become a common and convenient choice for meals among the Taiwanese, and the leading chained pizza restaurants, such as Pizza Hut and Domino’s, have successfully attracted consumers by constantly introducing new and novel flavours, as well as advertising heavily on TV and on the internet. An increasing number of pizza-savvy consumers are trading up in their choices of pizza restaurants in pursuit of better flavour and ingredients, and an improved dining experiences in pizza full-service restaurants.
Demand for more diverse dining options has increased as consumers eat out more often. To cater to consumers’ various demands, the chained foodservice group Wowprime has introduced multiple new restaurants brands.
Steak houses, as well as other North American restaurants, are common in Taiwan, as the dining culture has been influenced by Western culture. In the past, when steak houses were still considered a relatively new and trendy type of restaurant, some local players, such as Bullfight and Noble House, featured affordable steaks and fast became household names.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Full-Service Restaurants industry in Taiwan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Full-Service Restaurants industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.
The Full-Service Restaurants in Taiwan market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Foodservice market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.