Full-Service Restaurants in Mexico

2020 IMPACT

Dominance of eat-in for full-service restaurants results in strong declines as a result of lockdown and ongoing restrictions

Full-service restaurants recorded the second strongest decline in terms of value sales after bars/pubs in 2020, due to the pandemic-induced lockdown and social distancing measures imposed in Mexico, which meant that restaurants were unable to offer customers eat-in services. In order to avoid closure during this period, full-service restaurants were forced to turn to other methods to continue to serve consumers.

New initiatives emerge in response to pandemic

CANIRAC (the National Chamber of the Restaurant and Seasoned Food Industry) launched a website called Mesa Segura or “Safe Table” during the pandemic, allowing all restaurants, comprising mostly independents, to register. Not only did Mesa Segura offer operators advice about best hygiene practices to ease concerns amongst consumers, but also allowed customers to check opening hours and menus.

Full-service restaurants are forced to adapt during pandemic, resulting in innovative concepts

Most restaurants have had to transform or develop new menus or limit their menus in 2020, because they were unable to offer the same options for delivery as they did for eat-in. For example, some chained full-service restaurants, mainly from leading player Alsea SAB de CV and which gained further value share in 2020, launched ghost kitchens, also known as dark kitchens, in order to extend their reach to other areas of Mexico City.

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