Full-service restaurants have struggled more than limited-service restaurants in the pandemic with COVID-19 restrictions forcing many category venues to remain closed for many months. To avoid complete closure during this period, full-service restaurants were forced to turn to other methods of service to continue to serve consumers.
Most restaurants have had to limit or develop new menus in the pandemic, because they were unable to offer many of their typical dine-options for delivery. For example, some chained full-service restaurants, mainly from leading player Alsea, launched ghost kitchens, also known as dark kitchens, to extend their reach to other areas of Mexico City.
CANIRAC (the National Chamber of the Restaurant and Seasoned Food Industry) launched a website called Mesa Segura or “Safe Table” during the pandemic, allowing all restaurants in Mexico City, comprising mostly independents, to register. Not only did Mesa Segura offer operators advice about best hygiene practices (helping them ease concerns amongst consumers), but it also allowed customers to check opening hours and menus.
Full-service restaurants are anticipated to enjoy a quick recovery, with value sales set to reach pre-pandemic levels in 2022. Although COVID-19 restrictions (such as opening hours and capacity limits) are still in place in many areas, many Mexicans will be keen to indulge when they feel it is safe to do so.
Healthy food options are expected to continue to expand through full-service restaurants given that the increased health-consciousness (triggered by the pandemic) is set to linger. In addition, traditional dishes and taste are likely to be popular (including items that are normally purchased from street stalls/kiosks) as Mexicans seek familiarity and comfort food to gain confidence in dining-out again.
Uber Eats, DiDi Food, SinDelantal, and Rappi were the main players in last-mile delivery services in Mexico towards the end of the review period, often purchasing many of the smaller players as competition intensified. However, even SinDelantal was pressured out of the market, leaving Mexico I December 2020.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Full-Service Restaurants industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Full-Service Restaurants industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Full-Service Restaurants
FSR (full-service restaurants) encompasses all sit-down establishments where the focus is on food rather than on drink. FSR is characterized by table service and a relatively higher quality of food compared to quick-service units. Menus offer multiple selections and may include breakfast, lunch and dinner. Preparation of food products is often complex and involves multiple steps. NOTE: restaurants types catalogued in this segment refer to table-service only (outlets with a proper “full table service:” wait staff attending customers and taking orders at the tables). Outlets with “limited table service” are excluded from FSR. For example: outlets where customers order their food at the counter are excluded (even though the waiter will then bring the food at the table).
See All of Our DefinitionsThis report originates from Passport, our Full-Service Restaurants research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!