Executive Summary

Apr 2019
PROSPECTS
Mexican consumers like the human touch

The use of technology with automated processes is not very common within full-service restaurants in Mexico because consumers still prefer to enjoy the personalised service provided by the staff of a restaurant. When people go to a restaurant, they look for an experience that is different from what they have at home, in terms of the flavour of the dishes, the drinks, and the atmosphere, but especially the attention they receive from the reception staff to the recommendations of the waiter.

Alcoholic drinks as a brand differentiator

Besides innovations in the food menus, it is becoming increasingly common for restaurants to offer a menu of alcoholic drinks ranging from artisanal beer to exclusive beverages prepared by mixologists, who are becoming as important as the chefs. The creation of exclusive drinks gives a unique personality to the restaurant and helps to generate interest among consumers.

Social cause projects

Supporting a social cause helps to raise awareness of important issues that need special attention. Both independent and chained full-service restaurants have seen this as an opportunity to generate greater revenues while providing benefits to others.

COMPETITIVE LANDSCAPE
VIPs strengthens the Alsea group

Since Alsea SAB de CV bought and started operating VIPs in 2015, the brand has undergone significant changes that have benefited its performance and generated profits for the company. The most relevant change has been the renewal of its image, focused on younger consumers.

North American restaurants create new experiences for consumers

In Mexico, there is an increased presence of restaurants bringing concepts with new experiences for consumers. Many pose potential competition for bars as their promotions have focused on important sporting events, offering food packages with beer or other alcoholic drinks.

IHOP includes Mexican-style options on its menu

Although the style of North American restaurants is much established in Mexico, it is also important to include local flavours or dishes that Mexican consumers are familiar with. Like many restaurants have done, IHOP has decided to include some Mexican dishes for both breakfast and dinner as part of its strategy to increase the number of visitors and its sales, without losing the essence of the brand.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Full-Service Restaurants in Mexico

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Full-Service Restaurants industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Full-Service Restaurants industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Full-Service Restaurants in Mexico market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Full-Service Restaurants in Mexico?
  • What are the major brands in Mexico?
  • What cuisine type (Latin American, Asian, North American etc.) is most popular in full-service restaurants in Mexico?
  • How prevalent is casual dining in Mexico and how is this category expected to grow over the next five years?
  • How fragmented is the full-service restaurant industry in Mexico?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Full-Service Restaurants in Mexico - Category analysis

HEADLINES

PROSPECTS

Mexican consumers like the human touch
Alcoholic drinks as a brand differentiator
Social cause projects

COMPETITIVE LANDSCAPE

VIPs strengthens the Alsea group
North American restaurants create new experiences for consumers
IHOP includes Mexican-style options on its menu

CATEGORY DATA

Table 1 Full-Service Restaurants by Category: Units/Outlets 2013-2018
Table 2 Sales in Full-Service Restaurants by Category: Number of Transactions 2013-2018
Table 3 Sales in Full-Service Restaurants by Category: Foodservice Value 2013-2018
Table 4 Full-Service Restaurants by Category: % Units/Outlets Growth 2013-2018
Table 5 Sales in Full-Service Restaurants by Category: % Transaction Growth 2013-2018
Table 6 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2013-2018
Table 7 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2014-2018
Table 8 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2015-2018
Table 9 Forecast Full-Service Restaurants by Category: Units/Outlets 2018-2023
Table 10 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2018-2023
Table 11 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2018-2023
Table 12 Forecast Full-Service Res taurants by Category: % Units/Outlets Growth 2018-2023
Table 13 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 14 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2018-2023

Consumer Foodservice in Mexico - Industry Overview

EXECUTIVE SUMMARY

A year full of challenges
Franchises boost the foodservice industry in Mexico
Two companies stand as leaders
Independent restaurants slow down
Consumer foodservice sees a positive landscape

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2018
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2013-2018
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2013-2018
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2013-2018
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2018
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2018
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2013-2018
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2018
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2018
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2018
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023

SOURCES

Summary 1 Research Sources

Related Reports