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Full-Service Restaurants in
Italy

Country Report

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Executive Summary

Apr 2019
PROSPECTS
The rise of international cuisines

Italians are increasingly opting for other types of cuisines than their own. The improving economic climate and a rising interest in different types of food are benefiting the wider foodservice industry, but particularly full-service restaurants offering ethnic cuisines.

A wider offer of natural and organic dishes

It is also anticipated that over the forecast period natural, organic, sustainable and clean foods will no longer be in demand only among a niche group of consumers but the wider public. In fact, Italians are expected to pay increasing attention not only to their own health but also that of the planet, partly in response to ever busier and more stressful modern lifestyles.

Combined retail and restaurant outlets expected to increase in number

Outlets such as butchers, fishmongers and cheese stores with an integrated restaurant are expected to further gain ground over the forecast period, while at the same time it is likely that Italians will seek to reduce their consumption of meat and increase their intake of fruit and vegetables. Over the coming years combining retail outlets with foodservice could become widely used as a way for operators to diversify and expand their offer, while at the same time providing convenience to consumers and a more interesting alternative to traditional full- service restaurants.

COMPETITIVE LANDSCAPE
More restaurants to become like houses

Over the forecast period it is expected that an increasing number of full-service restaurants will resemble private homes, featuring intimate spaces and few seats, while also offering flexible opening hours and different types of menus, for example no permanent menu but a daily selection of dishes depending on the season. One such example is Casa Matilda in Milan, which resembles a Mediterranean house and uses regional ingredients in its main dishes.

Gourmet pizza is gaining ground

Pizza remains hugely popular in Italy and is expected to further benefit from UNESCO having awarded world heritage status to the Naples art of pizza-making in December 2017. Over the forecast period gourmet pizzas are anticipated to see a further rise in popularity.

Chef rotation set to become more common

Chefs are becoming increasingly well-known by the public, largely thanks to the many cookery shows on television which feature both professional and amateur chefs. As a result, operators are expected to increasingly invite different professional chefs to cook in their restaurants as a way to attract more consumers and offer them something different.

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Full-Service Restaurants in Italy

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Overview

Discover the latest market trends and uncover sources of future market growth for the Full-Service Restaurants industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Full-Service Restaurants industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Full-Service Restaurants in Italy market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Full-Service Restaurants in Italy?
  • What are the major brands in Italy?
  • What cuisine type (Latin American, Asian, North American etc.) is most popular in full-service restaurants in Italy?
  • How prevalent is casual dining in Italy and how is this category expected to grow over the next five years?
  • How fragmented is the full-service restaurant industry in Italy?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Full-Service Restaurants in Italy - Category analysis

HEADLINES

PROSPECTS

The rise of international cuisines
A wider offer of natural and organic dishes
Combined retail and restaurant outlets expected to increase in number

COMPETITIVE LANDSCAPE

More restaurants to become like houses
Gourmet pizza is gaining ground
Chef rotation set to become more common

CATEGORY DATA

Table 1 Full-Service Restaurants by Category: Units/Outlets 2013-2018
Table 2 Sales in Full-Service Restaurants by Category: Number of Transactions 2013-2018
Table 3 Sales in Full-Service Restaurants by Category: Foodservice Value 2013-2018
Table 4 Full-Service Restaurants by Category: % Units/Outlets Growth 2013-2018
Table 5 Sales in Full-Service Restaurants by Category: % Transaction Growth 2013-2018
Table 6 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2013-2018
Table 7 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2014-2018
Table 8 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2015-2018
Table 9 Forecast Full-Service Restaurants by Category: Units/Outlets 2018-2023
Table 10 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2018-2023
Table 11 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2018-2023
Table 12 Forecast Full-Service Res taurants by Category: % Units/Outlets Growth 2018-2023
Table 13 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 14 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2018-2023

Consumer Foodservice in Italy - Industry Overview

EXECUTIVE SUMMARY

Consumer foodservice in Italy records its first positive performance of the review period in 2018
New trends to impact Italian consumer foodservice
The rise of food delivery
Digital revolution for foodservice outlets
Technology expected to become more important over the forecast period

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2018
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2013-2018
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2013-2018
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2013-2018
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2018
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2018
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2013-2018
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2018
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2018
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2018
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023

SOURCES

Summary 1 Research Sources