Over the forecast period, it is expected that the offer of full-service restaurants will be increasingly directed towards products and recipes that highlight health and wellbeing and are focused towards a healthy and more sustainable diet. This trend is expected to be followed by operators of chained and independent full-service restaurants.
In Italy, the use of technology inside restaurants has resulted in the large-scale introduction of the following aspects: digital menus, online reservations, self-ordering, calling room staff remotely with special devices, new applications to manage staff shifts, invoicing and relationships with suppliers, cashless payments at the table and at the till, and conveyor belts for food. Technology is not only revolutionising the dining room and kitchen, but also the way in which customers discover, choose, evaluate and show loyalty to restaurants and their offers.
Sustainability, biodiversity and km zero products (locally produced ones) are not just words, but “contents” increasingly present in contemporary cuisines and the tables of full-service restaurants. Indeed, sustainability is becoming particularly important for Italian consumers, and the concept recruits new chefs who wage the fight on food waste and offer dishes with a unique flavour, and fresh and seasonal raw materials, often caught a few steps from their restaurants.
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Understand the latest market trends and future growth opportunities for the Full-Service Restaurants industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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FSR (full-service restaurants) encompasses all sit-down establishments where the focus is on food rather than on drink. FSR is characterized by table service and a relatively higher quality of food compared to quick-service units. Menus offer multiple selections and may include breakfast, lunch and dinner. Preparation of food products is often complex and involves multiple steps. NOTE: restaurants types catalogued in this segment refer to table-service only (outlets with a proper “full table service:” wait staff attending customers and taking orders at the tables). Outlets with “limited table service” are excluded from FSR. For example: outlets where customers order their food at the counter are excluded (even though the waiter will then bring the food at the table).See All of Our Definitions
This report originates from Passport, our Full-Service Restaurants research and analysis database.
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