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Country Report

Full-Service Restaurants in

Full-Service Restaurants in Romania

27 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growth driven by the well-performing Romanian economy

The growth of full-service restaurants in 2017 was largely driven by the well-performing Romanian economy, which enabled the government to increase the national minimum wage as well as the salaries and pensions of public employees. This led to a rise in average disposable income, enabling consumers to eat out more frequently.

Other full-service restaurants the most dynamic channel in 2017

Other full-service restaurants was the fastest growing channel in 2017 thanks primarily to the emergence of new formats in larger cities, for example specialising in vegan, vegetarian and fish/seafood, thus attracting food enthusiasts who can afford to pay for more sophisticated meals.

Channel remains highly fragmented

Full-service restaurants remained a highly fragmented channel in 2017. Only a few chains had a noticeable presence, with the channel largely characterised by many small independent businesses with a value-for-money positioning.

COMPETITIVE LANDSCAPE

Pizza Hut remains the leading brand

Pizza Hut remained the leading brand in terms of value sales in 2017 thanks mainly to being associated with Western lifestyles and the ongoing popularity of pizza among a large number of Romanians. The brand also benefits from offering various promotions throughout the day, being seen as a casual dining option for those looking to socialise.

International brands dominate chains

In 2017, chains continued to benefit from increasing visibility, good locations, word-of-mouth recommendations and advertisements in different media. The international Pizza Hut brand remained the leading chain thanks to its focus on casual dining, along with other brands such as Hard Rock Café and Ruby Tuesday.

Mobile applications shake up the competitive landscape

In order to meet demand for connectivity and mobility, full-service restaurant operators have had to adapt and launch mobile applications to attract consumers and strengthen their visibility and sales. The number of individual applications fell, with the most prominent being Out4Food from City Grill Group, which operates a number of traditional brands.

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Full-Service Restaurants Sample Report Full-Service Restaurants Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Full-Service Restaurants industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Full-Service Restaurants industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Full-Service Restaurants in Romania market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Full-Service Restaurants in Romania?
What are the major brands in Romania?
What cuisine type (Latin American, Asian, North American etc.) is most popular in full-service restaurants in Romania?
How prevalent is casual dining in Romania and how is this category expected to grow over the next five years?
How fragmented is the full-service restaurant industry in Romania?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

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Full-Service Restaurants in Romania - Category analysis

HEADLINES

PROSPECTS

Growth driven by the well-performing Romanian economy

Other full-service restaurants the most dynamic channel in 2017

Channel remains highly fragmented

COMPETITIVE LANDSCAPE

Pizza Hut remains the leading brand

International brands dominate chains

Mobile applications shake up the competitive landscape

CATEGORY DATA

Table 1 Full-Service Restaurants by Category: Units/Outlets 2012-2017
Table 2 Sales in Full-Service Restaurants by Category: Number of Transactions 2012-2017
Table 3 Sales in Full-Service Restaurants by Category: Foodservice Value 2012-2017
Table 4 Full-Service Restaurants by Category: % Units/Outlets Growth 2012-2017
Table 5 Sales in Full-Service Restaurants by Category: % Transaction Growth 2012-2017
Table 6 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2012-2017
Table 7 Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Units/Outlets 2012-2017
Table 8 Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Number of Transactions 2012-2017
Table 9 Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Foodservice Value 2012-2017
Table 10 Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Units/Outlets Growth 2012-2017
Table 11 Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Transaction Growth 2012-2017
Table 12 Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Foodservice Value Growth 2012-2017
Table 13 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2013-2017
Table 14 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2014-2017
Table 15 Forecast Full-Service Restaurants by Category: Units/Outlets 2017-2022
Table 16 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2017-2022
Table 17 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2017-2022
Table 18 Forecast Full-Service Res taurants by Category: % Units/Outlets Growth 2017-2022
Table 19 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2017-2022
Table 20 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2017-2022
Table 21 Forecast Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Units/Outlets 2017-2022
Table 22 Forecast Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Number of Transactions 2017-2022
Table 23 Forecast Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Foodservice Value 2017-2022
Table 24 Forecast Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Units/Outlets Growth 2017-2022
Table 25 Forecast Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Transaction Growth 2017-2022
Table 26 Forecast Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Foodservice Value Growth 2017-2022

Consumer Foodservice in Romania - Industry Overview

EXECUTIVE SUMMARY

Consumer foodservice in 2017 benefits from the country’s strong economy

Government intervention stimulates consumption

Consumer foodservice remains a fragmented industry in 2017

Independent operators continue to dominate sales

Consumer foodservice set to grow further over the forecast period

MARKET DATA

Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2012-2017
Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2012-2017
Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2012-2017
Table 30 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2017
Table 31 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2012-2017
Table 32 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2012-2017
Table 33 Sales in Consumer Foodservice by Food vs Drinks Split by Type: % Foodservice Value 2017
Table 34 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2017
Table 35 Sales in Consumer Foodservice by Location: % Foodservice Value 2012-2017
Table 36 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2013-2017
Table 37 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2017
Table 38 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2017
Table 39 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2017-2022
Table 40 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2017-2022

Megatrends

Country Report

Full-Service Restaurants in Romania

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Executive Summary

New Report Guarantee

PROSPECTS

Growth driven by the well-performing Romanian economy

Other full-service restaurants the most dynamic channel in 2017

Channel remains highly fragmented

COMPETITIVE LANDSCAPE

Pizza Hut remains the leading brand

International brands dominate chains

Mobile applications shake up the competitive landscape

Samples

Overview

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Table of Contents

Full-Service Restaurants in Romania - Category analysis

HEADLINES

PROSPECTS

Growth driven by the well-performing Romanian economy

Other full-service restaurants the most dynamic channel in 2017

Channel remains highly fragmented

COMPETITIVE LANDSCAPE

Pizza Hut remains the leading brand

International brands dominate chains

Mobile applications shake up the competitive landscape

CATEGORY DATA

Consumer Foodservice in Romania - Industry Overview

EXECUTIVE SUMMARY

Consumer foodservice in 2017 benefits from the country’s strong economy

Government intervention stimulates consumption

Consumer foodservice remains a fragmented industry in 2017

Independent operators continue to dominate sales

Consumer foodservice set to grow further over the forecast period

MARKET DATA

SOURCES

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