Full-service restaurants saw the steepest decline in sales due to COVID-19 in 2020, due to the very high levels of fragmentation within the category. As seen within other consumer foodservice categories, many independent small players have been unable to survive during the periods of closures and restrictions, as they operate on small margins and do not therefore have the large financial buffers which big, chained players enjoy.
Despite the fact that many small, independent players were unable to make the essential switch to takeaway and home-delivery services, this was indeed the survival strategy for players in large cities who were able to manage it. Takeaway services were mostly centred through consumers placing their orders via telephone and then collecting them, whereas home-delivery was driven through online platforms, through specialised apps, and via third-party delivery service suppliers such as foodpanda, Takeaway, Glovo and Tazz by eMAG.
American Restaurant System SA maintained its lead in the highly fragmented category of full-service restaurants in 2020, with its Pizza Hut brand. There are only a small number of chained operators in Romania, which tend to be focused on just one city.
As COVID-19 restrictions and home-working are expected to continue in 2021, at least for the first half of the year, recovery is not expected to be significant with any immediacy. Home-delivery services will continue to be vital for players operating within this space, and an increasing number of full-service restaurants are expected to appear on specialised third-party delivery platforms.
Independent players will continue to hold the largest combined shares in full-service restaurants over the forecast period. Furthermore, these independents will continue to develop their offerings in order to attract higher levels of custom.
Domestic brands are expected to continue to retain top ranking positions. The most prominent is expected to be City Grill Group which, although it is not consolidated as a group, operates several companies which are responsible for the activity of chains City Grill and Trattoria Buongiorno and brands with historic resonance and strong popularity recognition among consumers, such as Caru’ cu Bere, Hanul lui Manuc, Pescarus and Hanul Berarilor Interbelic, which are unique in the category and cannot be subject to development through chains as they cannot be reproduced.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Full-Service Restaurants industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Full-Service Restaurants industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Full-Service Restaurants research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page