The recovery of full-service restaurants in 2021 was limited compared with the significant decline seen in 2020. This was because of the third and fourth waves of the COVID-19 pandemic, which led to the imposition of restrictions until 15 May and after 15 October in this year.
Nevertheless, a rebound to double-digit growth was seen for full-service restaurants in 2021. This was the result of the significant reduction of restrictions in the period 15 May to 15 October, which is when most Romanians go on holiday.
The contribution of chains to total sales of full-service restaurants remined similar in 2021. In terms of international brands, Pizza Hut was by far the strongest and remained the leader, because it continued to operate the biggest number of outlets – over 20 – and has a presence in several large cities beyond Bucharest.
A fifth wave of COVID-19 infections started to emerge at the end of 2021, and is expected to have an impact on the dynamics of full-service restaurants, especially in the first part of the forecast period. The vaccination campaign is on a downwards trend, so immunisation is not expected to strongly support the complete recovery of full-service restaurants to the 2019 sales level in the short term.
Recovery strategies for full-service restaurants in large cities are likely to continue to include delivery and takeaway. Takeaway is especially expected to continue amongst independent full-service restaurants through phone orders.
Despite some growth in share for chained full-service restaurants, the supremacy of independent players in full-service restaurants is expected to continue over the forecast period. Two strategies are expected to maintain their strength.
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FSR (full-service restaurants) encompasses all sit-down establishments where the focus is on food rather than on drink. FSR is characterized by table service and a relatively higher quality of food compared to quick-service units. Menus offer multiple selections and may include breakfast, lunch and dinner. Preparation of food products is often complex and involves multiple steps. NOTE: restaurants types catalogued in this segment refer to table-service only (outlets with a proper “full table service:” wait staff attending customers and taking orders at the tables). Outlets with “limited table service” are excluded from FSR. For example: outlets where customers order their food at the counter are excluded (even though the waiter will then bring the food at the table).See All of Our Definitions
This report originates from Passport, our Full-Service Restaurants research and analysis database.
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