Full-Service Restaurants in Romania

2020 IMPACT

Full-service restaurants sees steepest decline in sales, due to dine-in format and fragmented category of small independent players unable to adapt

Full-service restaurants saw the steepest decline in sales due to COVID-19 in 2020, due to the very high levels of fragmentation within the category. As seen within other consumer foodservice categories, many independent small players have been unable to survive during the periods of closures and restrictions, as they operate on small margins and do not therefore have the large financial buffers which big, chained players enjoy.

Home-delivery services prove to be the survival strategy for players able to offer them, as third-party delivery agents expand

Despite the fact that many small, independent players were unable to make the essential switch to takeaway and home-delivery services, this was indeed the survival strategy for players in large cities who were able to manage it. Takeaway services were mostly centred through consumers placing their orders via telephone and then collecting them, whereas home-delivery was driven through online platforms, through specialised apps, and via third-party delivery service suppliers such as foodpanda, Takeaway, Glovo and Tazz by eMAG.

Pizza Hut maintains lead in highly fragmented category, due to ongoing popularity of pizza and Romanians’ attraction to its American style

American Restaurant System SA maintained its lead in the highly fragmented category of full-service restaurants in 2020, with its Pizza Hut brand. There are only a small number of chained operators in Romania, which tend to be focused on just one city.

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