Full-Service Restaurants in Switzerland

PROSPECTS

Health and the environment a key focus on menus

Health and wellness remained a key trend influencing full-service restaurants in Switzerland in 2019. The Swiss are becoming more aware of what they eat and how it might affect the environment.

Snacking culture poses a threat but players fighting back with specialised menus

Full-service restaurants remained the largest category in consumer foodservice in Switzerland in 2019 both in current value terms and in terms of number of outlets. However, the channel suffered from the rising trend of snacking towards the end of the review period, with a growing focus on takeaway and home delivery from other consumer foodservice channels.

Full-service restaurants turn to home delivery as consumers hibernate

Home delivery is booming in Switzerland with more full-service restaurants signing up to offer this service as competition mounts and less consumers visit their outlets. Swiss consumers are becoming busier and many of them have no desire to cook at home after a busy day in the office.

COMPETITIVE LANDSCAPE

Independent full-service restaurants retain dominance thanks to unique offer

The competitive landscape in full-service restaurants remains highly fragmented in Switzerland. Independent operators continued to dominate overall in 2019, while chained operators only represented a very small share.

Mixed performances for chained pizza full-service restaurants

Ospena Group continued to hold a small lead in full-service restaurants in 2019 both in terms of value sales and number of outlets. The company led chained pizza full-service restaurants with its Molino brand, although it saw a decline in sales in 2019 with it closing one of its outlets.

Miss Miu draws interest with new Korean restaurant

Consumers in Switzerland are showing a growing willingness to expand their culinary horizons with this being reflected in the growing interest and demand for Korean food. In line with this trend, in June 2019, Fredy Wiesner Gastronomie AG (FWG) opened Miss Miu, a unique Korean full-service restaurant in Zurich.

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