Full-service restaurants is predicted to struggle to fully recover to pre-pandemic levels across all indicators over the forecast period. This will be due to the weaker performance of the dominant independents at the height of the pandemic in terms of value sales and falling outlet numbers due to the severity of declines and lack of financial support to survive the unstable situation.
Operators of full-service restaurants are constantly evolving and adapting to changes in consumer demand and the wider economic and social environment. The trend for personalisation and customisation will likely come to the fore in Switzerland over the forecast period, as an increasing number of restaurants offer clients the option of customising their meals, such as choosing from a variety of toppings or sauces, or by allowing them to create their own dishes from a selection of ingredients.
Technology is predicted to further penetrate the channel to help improve the customer experience. The use of technology, such as online ordering and delivery platforms, has become more widespread in Swiss consumer foodservice and is likely to remain an important trend.
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Understand the latest market trends and future growth opportunities for the Full-Service Restaurants industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Full-Service Restaurants
FSR (full-service restaurants) encompasses all sit-down establishments where the focus is on food rather than on drink. FSR is characterized by table service and a relatively higher quality of food compared to quick-service units. Menus offer multiple selections and may include breakfast, lunch and dinner. Preparation of food products is often complex and involves multiple steps. NOTE: restaurants types catalogued in this segment refer to table-service only (outlets with a proper “full table service:” wait staff attending customers and taking orders at the tables). Outlets with “limited table service” are excluded from FSR. For example: outlets where customers order their food at the counter are excluded (even though the waiter will then bring the food at the table).
See All of Our DefinitionsThis report originates from Passport, our Full-Service Restaurants research and analysis database.
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