Full-service restaurants is set to continue its recovery as COVID-19 fears subside and economic activity picks up. These factors are expected to boost consumer confidence and encourage more locals to start eating at full-service restaurants again.
While COVID-19 fears are subsiding the pandemic is likely to have a long-term effect on the diets of Thai consumers who will likely continue to try to eat healthier and more nutritious food. This should help support the growth of full-service restaurants that offer health and wellbeing concepts in their menus.
While full-service restaurants have faced mounting costs due to the high inflation seen in 2022 consumers have also seen an increase in the cost of living. This presents a significant challenge for full-service restaurants which will need to carefully adjust their prices if they are to maintain their profit margins without losing customers.
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Full-Service Restaurants
FSR (full-service restaurants) encompasses all sit-down establishments where the focus is on food rather than on drink. FSR is characterized by table service and a relatively higher quality of food compared to quick-service units. Menus offer multiple selections and may include breakfast, lunch and dinner. Preparation of food products is often complex and involves multiple steps. NOTE: restaurants types catalogued in this segment refer to table-service only (outlets with a proper “full table service:” wait staff attending customers and taking orders at the tables). Outlets with “limited table service” are excluded from FSR. For example: outlets where customers order their food at the counter are excluded (even though the waiter will then bring the food at the table).
See All of Our DefinitionsThis report originates from Passport, our Full-Service Restaurants research and analysis database.
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