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Full-Service Restaurants in
Thailand

Country Report

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Executive Summary

Apr 2019
PROSPECTS
The channel grows along with logistics

Major provinces in Thailand such as Bangkok, Chiang Mai and Phuket are being served by many logistics companies. For some years, local full-service restaurants have been using home delivery services to expand their customer bases and drive up sales.

Japanese food is highly regarded

New Japanese department stores and restaurants are opened frequently in Thailand. In 2018, in Bangkok, a large new shopping centre owned by CP Group called ICONSIAM opened its doors to the public.

COMPETITIVE LANDSCAPE
Many people are preferring non-traditional food

Introducing foreign cuisine to Thailand many years ago would have considered a big risk by some. However, taking that risk has now paid off for many restaurant owners, and in a big way.

Hard-selling intensifies as competition strengthens

With more restaurants opening daily in Thailand than they are closing, competition could not be higher. In any non-commercial area such as Khao San Road, generally one will find groups of employees in front of their restaurant engaged in hard-selling, targeting Thais and foreigners as they walk by.

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Full-Service Restaurants in Thailand

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Overview

Discover the latest market trends and uncover sources of future market growth for the Full-Service Restaurants industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Full-Service Restaurants industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Full-Service Restaurants in Thailand market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Full-Service Restaurants in Thailand?
  • What are the major brands in Thailand?
  • What cuisine type (Latin American, Asian, North American etc.) is most popular in full-service restaurants in Thailand?
  • How prevalent is casual dining in Thailand and how is this category expected to grow over the next five years?
  • How fragmented is the full-service restaurant industry in Thailand?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Full-Service Restaurants in Thailand - Category analysis

HEADLINES

PROSPECTS

The channel grows along with logistics
Japanese food is highly regarded

COMPETITIVE LANDSCAPE

Many people are preferring non-traditional food
Hard-selling intensifies as competition strengthens

CATEGORY DATA

Table 1 Full-Service Restaurants by Category: Units/Outlets 2013-2018
Table 2 Sales in Full-Service Restaurants by Category: Number of Transactions 2013-2018
Table 3 Sales in Full-Service Restaurants by Category: Foodservice Value 2013-2018
Table 4 Full-Service Restaurants by Category: % Units/Outlets Growth 2013-2018
Table 5 Sales in Full-Service Restaurants by Category: % Transaction Growth 2013-2018
Table 6 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2013-2018
Table 7 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2014-2018
Table 8 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2015-2018
Table 9 Forecast Full-Service Restaurants by Category: Units/Outlets 2018-2023
Table 10 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2018-2023
Table 11 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2018-2023
Table 12 Forecast Full-Service Restaurants by Category: % Units/Outlets Growth 2018-2023
Table 13 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 14 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2018-2023

Consumer Foodservice in Thailand - Industry Overview

EXECUTIVE SUMMARY

Thai restaurants and coffee shops are the most popular among tourists and locals
Healthy food is becoming a big trend
Consumer foodservice business cycle becomes shorter – and only creatives are surviving
Gastronomy tourism drives local consumer foodservice
Home delivery and drive-through services will be more significant

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2018
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2013-2018
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2013-2018
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2013-2018
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2018
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2018
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2013-2018
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2018
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2018
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2018
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023

SOURCES

Summary 1 Research Sources