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Full-Service Restaurants in
Argentina

Country Report

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Executive Summary

Apr 2019
PROSPECTS

Full-service restaurants is the category that has lost most transactions in 2018 due to the cost of eating in them. In a complicated economic context, consumers are switching to cheaper options, such as limited-service restaurants and takeaways.

Another of the strategies developed was Buenos Aires Food Week, which is an event that took place several years ago with the aim of supporting a charitable cause in conjunction with an organisation called Banco de Alimentos. Buenos Aires Food Week allows consumers to access haute cuisine, offering the possibility of dining in premium restaurants and tasting unique dishes with attractive prices for two weeks.

The global trend of the growth of food trucks is also evident in Argentina. In the last few years, the big brands in full-service restaurants have started to develop their own food trucks to participate in specific gourmet fairs, bringing their dishes to the general public with cheaper prices.

The most important of these fairs is the “Masticar”, which each year attracts a greater number of people and already involves many of the most important chefs of Argentina including the Petersen brothers, Narda Lepes, Maru Botana, Germán Martitegui, Pablo Massey, as well as famous restaurants such as El pobre Luis, Café San Juan, La Cabrera and Don Julio.

One of the most important gastronomic areas of Buenos Aires City for both locals and tourists is Puerto Madero. Throughout 2018, the city has faced one of the largest infrastructure projects in its history, creating the Paseo del Bajo to order the traffic in the area.

COMPETITIVE LANDSCAPE
Fabric sushi, the chain with the most of openings

The chain Fabric sushi saw the most openings in the full-service restaurant category. It continues to grow through franchising, offering consumers an attractive menu with affordable prices, a pleasant atmosphere and branches in the prosperous areas of Buenos Aires.

El Club de la Milanesa is a firm favourite

El Club de la Milanesa continues to be very attractive in the country because it offers a wide variety of typical Argentinian dishes like milanesa. With fewer openings than the previous year, the chain remains a firm favourite due to its economic prices and promotions.

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Full-Service Restaurants in Argentina

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Overview

Discover the latest market trends and uncover sources of future market growth for the Full-Service Restaurants industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Full-Service Restaurants industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Full-Service Restaurants in Argentina market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Full-Service Restaurants in Argentina?
  • What are the major brands in Argentina?
  • What cuisine type (Latin American, Asian, North American etc.) is most popular in full-service restaurants in Argentina?
  • How prevalent is casual dining in Argentina and how is this category expected to grow over the next five years?
  • How fragmented is the full-service restaurant industry in Argentina?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Full-Service Restaurants in Argentina - Category analysis

HEADLINES

PROSPECTS

COMPETITIVE LANDSCAPE

Fabric sushi, the chain with the most of openings
El Club de la Milanesa is a firm favourite

CATEGORY DATA

Table 1 Full-Service Restaurants by Category: Units/Outlets 2013-2018
Table 2 Sales in Full-Service Restaurants by Category: Number of Transactions 2013-2018
Table 3 Sales in Full-Service Restaurants by Category: Foodservice Value 2013-2018
Table 4 Full-Service Restaurants by Category: % Units/Outlets Growth 2013-2018
Table 5 Sales in Full-Service Restaurants by Category: % Transaction Growth 2013-2018
Table 6 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2013-2018
Table 7 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2014-2018
Table 8 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2015-2018
Table 9 Forecast Full-Service Restaurants by Category: Units/Outlets 2018-2023
Table 10 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2018-2023
Table 11 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2018-2023
Table 12 Forecast Full-Service Res taurants by Category: % Units/Outlets Growth 2018-2023
Table 13 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 14 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2018-2023

Consumer Foodservice in Argentina - Industry Overview

EXECUTIVE SUMMARY

Foodservice affected by high inflation and increases in tax and services costs
Strong development of apps technology in consumer foodservice
Delivery growth through specific apps, such as Pedidosya, Glovo and Rappi
Independents more affected than the big chains
Tourism, both internal and external, to benefit the category

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2018
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2013-2018
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2013-2018
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2013-2018
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2018
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2018
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2013-2018
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2018
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2018
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2018
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023

SOURCES

Summary 1 Research Sources