Full-service restaurants suffered a dramatic drop in demand in 2020 as a result of the COVID-19 pandemic and the associated lockdown periods and restrictions. Players in this category had to close their outlets to eat-in consumers for much of 2020 and were only permitted to reopen to pavement service since September 2020.
Gruppo della Famiglia’s La Parolaccia was deeply affected in 2020, with the impact of closing its outlets for several months having a huge negative impact on sales. In 2021, the chain not only recovered its pre-COVID-19 sales levels but also benefited from the opening of two new outlets, enabling it to reach a greater number of people and boost overall customer numbers.
El Club de la Milanesa remains the leading chain in full-service restaurants and saw a very good performance during 2020 and 2021. This is because the chain already had a well-established home delivery offer, while it also benefited from focusing on traditional Argentine food that everyone enjoys and from offering relatively low prices compared to other full-service restaurants.
One of the great difficulties faced by full-service restaurants is obtaining enough employees, both in terms of internal workers, such as chefs, as well as in terms of customer-facing staff. Many people who previously worked in full-service restaurants moved to other areas of work during the review period, resulting in a shortage of well-trained workers.
There will be an increase in the average spend per transaction for full-service restaurants as consumers return to dining in at these outlets. As people return to dining in, they will place larger orders including drinks, dessert, coffee and also perhaps side dishes, with these all being products that are often omitted from home delivery orders.
Many full-service restaurants closed during the COVID-19 pandemic and there are many empty outlets. This offers an opportunity for new players or existing chains to open a full-service restaurant at a much lower rental cost than prior to the pandemic.
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Full-Service Restaurants
FSR (full-service restaurants) encompasses all sit-down establishments where the focus is on food rather than on drink. FSR is characterized by table service and a relatively higher quality of food compared to quick-service units. Menus offer multiple selections and may include breakfast, lunch and dinner. Preparation of food products is often complex and involves multiple steps. NOTE: restaurants types catalogued in this segment refer to table-service only (outlets with a proper “full table service:” wait staff attending customers and taking orders at the tables). Outlets with “limited table service” are excluded from FSR. For example: outlets where customers order their food at the counter are excluded (even though the waiter will then bring the food at the table).
See All of Our DefinitionsThis report originates from Passport, our Full-Service Restaurants research and analysis database.
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