Full-Service Restaurants in Argentina

PROSPECTS

Full-service restaurants is the category that has lost most transactions in 2018 due to the cost of eating in them. In a complicated economic context, consumers are switching to cheaper options, such as limited-service restaurants and takeaways.

Another of the strategies developed was Buenos Aires Food Week, which is an event that took place several years ago with the aim of supporting a charitable cause in conjunction with an organisation called Banco de Alimentos. Buenos Aires Food Week allows consumers to access haute cuisine, offering the possibility of dining in premium restaurants and tasting unique dishes with attractive prices for two weeks.

The global trend of the growth of food trucks is also evident in Argentina. In the last few years, the big brands in full-service restaurants have started to develop their own food trucks to participate in specific gourmet fairs, bringing their dishes to the general public with cheaper prices.

The most important of these fairs is the “Masticar”, which each year attracts a greater number of people and already involves many of the most important chefs of Argentina including the Petersen brothers, Narda Lepes, Maru Botana, Germán Martitegui, Pablo Massey, as well as famous restaurants such as El pobre Luis, Café San Juan, La Cabrera and Don Julio.

One of the most important gastronomic areas of Buenos Aires City for both locals and tourists is Puerto Madero. Throughout 2018, the city has faced one of the largest infrastructure projects in its history, creating the Paseo del Bajo to order the traffic in the area.

COMPETITIVE LANDSCAPE

Fabric sushi, the chain with the most of openings

The chain Fabric sushi saw the most openings in the full-service restaurant category. It continues to grow through franchising, offering consumers an attractive menu with affordable prices, a pleasant atmosphere and branches in the prosperous areas of Buenos Aires.

El Club de la Milanesa is a firm favourite

El Club de la Milanesa continues to be very attractive in the country because it offers a wide variety of typical Argentinian dishes like milanesa. With fewer openings than the previous year, the chain remains a firm favourite due to its economic prices and promotions.

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