Full-Service Restaurants in Denmark

PROSPECTS

Growing interest in convenience impacts full-service restaurants

There is growing interest in convenience among foodservice trends and it is relevant for full-service restaurants. An increase in online ordering and takeaway has been observed, manifested by the possibility offered by many full-service restaurants (for example Sticks ‘n’ Sushi, Bone’s, and Halifax Burgers) to order a meal online and pick it up from the selected outlet as a takeaway.

Steakhouses and chained Asian brands decrease in popularity

The value performance of full-service restaurants in 2018 was less dynamic than in the previous year. North American and Asian full-service restaurants experienced slower growth in 2018 compared to the review period CAGR in terms of both number of outlets and foodservice value.

Changes in the way consumers eat

Full-service restaurants is experiencing growing consumer interest in high-quality food and local, seasonal and organic products. Copenhagen-based Noma, a 2-Michelin star restaurant which has been awarded best restaurant in the world four times, reopened in 2018 in a new location and with a new concept after being closed for one year.

COMPETITIVE LANDSCAPE

Strong growth in pizza

The best value performance among full-service restaurants in 2018 was achieved by chained pizza operators, even though pizza full-service restaurants is dominated by independent outlets. The chained section is represented by only one brand, Gorm’s, which is expanding significantly in both outlet number (which it doubled in 2018) and value terms.

Development of burger places

Full-service restaurants is experiencing fast growth in burger restaurants, with the rapid expansion of brands such as Bone’s, Halifax Burgers and The Burger, in both outlet and foodservice value sales terms. The success of these restaurants demonstrates Danes’ keenness for burgers, which have been changing from a fast food product to a more gourmet one, with better quality and taste.

Chains vs independent players

Independent players experience more stable growth than chained outlets, and they are more numerous despite strong competition. The category of full-service restaurants with the highest foodservice value sales and number of outlets is independent European, because of Danes’ love of traditional Danish cuisine.

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