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Full-Service Restaurants in
Denmark

Country Report

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Executive Summary

Apr 2019
PROSPECTS
Growing interest in convenience impacts full-service restaurants

There is growing interest in convenience among foodservice trends and it is relevant for full-service restaurants. An increase in online ordering and takeaway has been observed, manifested by the possibility offered by many full-service restaurants (for example Sticks ‘n’ Sushi, Bone’s, and Halifax Burgers) to order a meal online and pick it up from the selected outlet as a takeaway.

Steakhouses and chained Asian brands decrease in popularity

The value performance of full-service restaurants in 2018 was less dynamic than in the previous year. North American and Asian full-service restaurants experienced slower growth in 2018 compared to the review period CAGR in terms of both number of outlets and foodservice value.

Changes in the way consumers eat

Full-service restaurants is experiencing growing consumer interest in high-quality food and local, seasonal and organic products. Copenhagen-based Noma, a 2-Michelin star restaurant which has been awarded best restaurant in the world four times, reopened in 2018 in a new location and with a new concept after being closed for one year.

COMPETITIVE LANDSCAPE
Strong growth in pizza

The best value performance among full-service restaurants in 2018 was achieved by chained pizza operators, even though pizza full-service restaurants is dominated by independent outlets. The chained section is represented by only one brand, Gorm’s, which is expanding significantly in both outlet number (which it doubled in 2018) and value terms.

Development of burger places

Full-service restaurants is experiencing fast growth in burger restaurants, with the rapid expansion of brands such as Bone’s, Halifax Burgers and The Burger, in both outlet and foodservice value sales terms. The success of these restaurants demonstrates Danes’ keenness for burgers, which have been changing from a fast food product to a more gourmet one, with better quality and taste.

Chains vs independent players

Independent players experience more stable growth than chained outlets, and they are more numerous despite strong competition. The category of full-service restaurants with the highest foodservice value sales and number of outlets is independent European, because of Danes’ love of traditional Danish cuisine.

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Full-Service Restaurants in Denmark

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Overview

Discover the latest market trends and uncover sources of future market growth for the Full-Service Restaurants industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Full-Service Restaurants industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Full-Service Restaurants in Denmark market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Full-Service Restaurants in Denmark?
  • What are the major brands in Denmark?
  • What cuisine type (Latin American, Asian, North American etc.) is most popular in full-service restaurants in Denmark?
  • How prevalent is casual dining in Denmark and how is this category expected to grow over the next five years?
  • How fragmented is the full-service restaurant industry in Denmark?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Full-Service Restaurants in Denmark - Category analysis

HEADLINES

PROSPECTS

Growing interest in convenience impacts full-service restaurants
Steakhouses and chained Asian brands decrease in popularity
Changes in the way consumers eat

COMPETITIVE LANDSCAPE

Strong growth in pizza
Development of burger places
Chains vs independent players

CATEGORY DATA

Table 1 Full-Service Restaurants by Category: Units/Outlets 2013-2018
Table 2 Sales in Full-Service Restaurants by Category: Number of Transactions 2013-2018
Table 3 Sales in Full-Service Restaurants by Category: Foodservice Value 2013-2018
Table 4 Full-Service Restaurants by Category: % Units/Outlets Growth 2013-2018
Table 5 Sales in Full-Service Restaurants by Category: % Transaction Growth 2013-2018
Table 6 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2013-2018
Table 7 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2014-2018
Table 8 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2015-2018
Table 9 Forecast Full-Service Restaurants by Category: Units/Outlets 2018-2023
Table 10 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2018-2023
Table 11 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2018-2023
Table 12 Forecast Full-Service Res taurants by Category: % Units/Outlets Growth 2018-2023
Table 13 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 14 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2018-2023

Consumer Foodservice in Denmark - Industry Overview

EXECUTIVE SUMMARY

Consumer foodservice experiences strong growth in light of the macroeconomic situation
Convenience, health and environmental concerns are in focus
Stiff competition and the role of online presence
Independent outlets still dominate most categories and are growing
Good prospects for consumer foodservice in Denmark

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2018
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2013-2018
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2013-2018
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2013-2018
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2018
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2018
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2013-2018
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2018
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2018
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2018
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023

SOURCES

Summary 1 Research Sources