In 2021, full-service restaurants recorded strong growth as this channel rebounded from the steep decline in sales seen a year earlier. However, value sales in 2021 were still well below their pre-pandemic levels.
According to the results of a 2021 survey conducted by Madkulturen, a self-governing research and information organisation that operates under the auspices of Denmark’s Ministry of Food, Agriculture and Fisheries, people who ate out replied to the question “What best describes the dinner you ate yesterday?” answered: 32% modern Danish food (including New Nordic); 20% traditional Danish food; 12% Italian food; and 10% American food. As might be expected from the Madkulturen survey results, European full-service restaurants dominates value sales in this channel.
After having increased at a steady pace earlier in the review period, the number of full-service restaurants in Denmark offering takeaway and home delivery surged dramatically in 2020 due to the impact of the COVID-19. With in-person dining prohibited during lockdowns and concerns about potential exposure to the virus making many consumers reluctant to visit any type of foodservice outlet at other times, such services became a necessity for survival from March onwards.
Full-service restaurants will remain by far the largest of the main foodservice categories in Denmark in terms of current value sales and outlet numbers over the forecast period. However, it may not be until 2023 when it returns to pre-pandemic sales levels, when, hopefully, a full recovery in inbound tourist numbers will have been seen.
The industry is struggling due to a lack of workers as it enters the post-pandemic period, which could represent a threat to growth for the full-service restaurants channel. It has become increasingly difficult to recruit staff after many employees who had previously worked in this industry were laid off during lockdowns, with many having found alternative forms of employment during the pandemic.
Although pizza full-service restaurants increased its share in the overall full-service restaurants channel in 2020 as a result of its offer being more suitable for takeaway, boosting its popularity during lockdowns, its share is expected decline a little over the forecast period as consumers will be open to new experiences and willing to try more exotic dishes. Danes are increasingly choosing meat alternatives and cutting their meat consumption, for example, so that full-service restaurants will continue to introduce more exotic menu items that are also suitable for vegans and vegetarians, while consumers will also be inspired by dishes from various other countries.
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FSR (full-service restaurants) encompasses all sit-down establishments where the focus is on food rather than on drink. FSR is characterized by table service and a relatively higher quality of food compared to quick-service units. Menus offer multiple selections and may include breakfast, lunch and dinner. Preparation of food products is often complex and involves multiple steps. NOTE: restaurants types catalogued in this segment refer to table-service only (outlets with a proper “full table service:” wait staff attending customers and taking orders at the tables). Outlets with “limited table service” are excluded from FSR. For example: outlets where customers order their food at the counter are excluded (even though the waiter will then bring the food at the table).See All of Our Definitions
This report originates from Passport, our Full-Service Restaurants research and analysis database.
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