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Full-Service Restaurants in
New Zealand

Country Report

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Executive Summary

Apr 2019
PROSPECTS
Meal delivery increasingly popular amongst full-service restaurants

UberEATS a smartphone application from ride-sharing service Uber, gives users access to a broader range of food for delivery. Its offering includes green smoothies and salads to Mexican feasts from over hundreds of popular full-service restaurants across Auckland, Wellington and Christchurch.

Sustainable and locally-sourced ingredients important in gaining share of stomach

Full-service restaurants are increasingly focusing on sustainable locally sourced ingredients with local ingredients giving the food a sense of place. Moreover, choosing local is not restricted to type of cuisine or the type of dining experience, with some pizza full-service restaurants milling their own flour for pasta and curing their own meats to pair with locally made buffalo mozzarella, stracciatella and burrata.

Vegetarian and vegan options are increasingly popular

For many years, cities such as Wellington, have been highly accepting of vegetarian and vegan food options, with most full-service restaurants offering a selection well beyond the token salad for vegans and vegetarians. While many restaurants offer vegetarian or vegan versions of meat-based dishes, there are now also many meat-free dishes that feature regularly on restaurant menus.

COMPETITIVE LANDSCAPE
Lone Star continues to lead chained full-service restaurants

Lone star remained the category leader in 2018 offering high quality food. Its focus is on fine dining using seasonal greens and well-cooked protein.

Independent full-service restaurants dominates category

The fragmented category is characterised by independent full-service restaurants. This is in part stimulated by the large migrant population in which diversity in the population is reflected in its full-service restaurants that offer a large variety of cuisines and focus on authentic flavours.

Industry players adapt menus in response to the Instagram and selfie trend

Consumers, especially millennials, are keen to share their life experiences with others, which includes the occasions when they are dining out. Some take photographs of meals which they then post on Instagram, a trend to which industry players are responding by focusing on the appearance of their dishes as well as the décor in their establishments.

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Full-Service Restaurants in New Zealand

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Overview

Discover the latest market trends and uncover sources of future market growth for the Full-Service Restaurants industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Full-Service Restaurants industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Full-Service Restaurants in New Zealand market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Full-Service Restaurants in New Zealand?
  • What are the major brands in New Zealand?
  • What cuisine type (Latin American, Asian, North American etc.) is most popular in full-service restaurants in New Zealand?
  • How prevalent is casual dining in New Zealand and how is this category expected to grow over the next five years?
  • How fragmented is the full-service restaurant industry in New Zealand?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Full-Service Restaurants in New Zealand - Category analysis

HEADLINES

PROSPECTS

Meal delivery increasingly popular amongst full-service restaurants
Sustainable and locally-sourced ingredients important in gaining share of stomach
Vegetarian and vegan options are increasingly popular

COMPETITIVE LANDSCAPE

Lone Star continues to lead chained full-service restaurants
Independent full-service restaurants dominates category
Industry players adapt menus in response to the Instagram and selfie trend

CATEGORY DATA

Table 1 Full-Service Restaurants by Category: Units/Outlets 2013-2018
Table 2 Sales in Full-Service Restaurants by Category: Number of Transactions 2013-2018
Table 3 Sales in Full-Service Restaurants by Category: Foodservice Value 2013-2018
Table 4 Full-Service Restaurants by Category: % Units/Outlets Growth 2013-2018
Table 5 Sales in Full-Service Restaurants by Category: % Transaction Growth 2013-2018
Table 6 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2013-2018
Table 7 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2014-2018
Table 8 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2015-2018
Table 9 Forecast Full-Service Restaurants by Category: Units/Outlets 2018-2023
Table 10 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2018-2023
Table 11 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2018-2023
Table 12 Forecast Full-Service Res taurants by Category: % Units/Outlets Growth 2018-2023
Table 13 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 14 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2018-2023

Consumer Foodservice in New Zealand - Industry Overview

EXECUTIVE SUMMARY

Rising disposable incomes and growth in tourism help boost consumer foodservice
Growth in dining out due to increase in variety of occasions and wider food offerings
Vegan and vegetarian dishes increasingly on the menu
Independent consumer foodservice remains the main channel
Both independent and chained consumer foodservice players set to post positive forecast period growth

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2018
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2013-2018
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2013-2018
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2013-2018
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2018
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2018
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2013-2018
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2018
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2018
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2018
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023

SOURCES

Summary 1 Research Sources