Full-Service Restaurants in New Zealand

PROSPECTS

Meal delivery increasingly popular amongst full-service restaurants

UberEATS a smartphone application from ride-sharing service Uber, gives users access to a broader range of food for delivery. Its offering includes green smoothies and salads to Mexican feasts from over hundreds of popular full-service restaurants across Auckland, Wellington and Christchurch.

Sustainable and locally-sourced ingredients important in gaining share of stomach

Full-service restaurants are increasingly focusing on sustainable locally sourced ingredients with local ingredients giving the food a sense of place. Moreover, choosing local is not restricted to type of cuisine or the type of dining experience, with some pizza full-service restaurants milling their own flour for pasta and curing their own meats to pair with locally made buffalo mozzarella, stracciatella and burrata.

Vegetarian and vegan options are increasingly popular

For many years, cities such as Wellington, have been highly accepting of vegetarian and vegan food options, with most full-service restaurants offering a selection well beyond the token salad for vegans and vegetarians. While many restaurants offer vegetarian or vegan versions of meat-based dishes, there are now also many meat-free dishes that feature regularly on restaurant menus.

COMPETITIVE LANDSCAPE

Lone Star continues to lead chained full-service restaurants

Lone star remained the category leader in 2018 offering high quality food. Its focus is on fine dining using seasonal greens and well-cooked protein.

Independent full-service restaurants dominates category

The fragmented category is characterised by independent full-service restaurants. This is in part stimulated by the large migrant population in which diversity in the population is reflected in its full-service restaurants that offer a large variety of cuisines and focus on authentic flavours.

Industry players adapt menus in response to the Instagram and selfie trend

Consumers, especially millennials, are keen to share their life experiences with others, which includes the occasions when they are dining out. Some take photographs of meals which they then post on Instagram, a trend to which industry players are responding by focusing on the appearance of their dishes as well as the décor in their establishments.

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