After a steep decline in value sales in the previous year, in 2021, full-service restaurants demonstrated positive value sales growth. While this growth was not enough to compensate for the fall in value sales in 2020, the easing of COVID-19 related restrictions and the increase in dine-in capacity are allowing full-service restaurants to gradually adapt to the new normal in the wake of the pandemic.
Pre-lockdown, home delivery represented a very minimal portion of full-service restaurants’ sales, with most of those driven by pizza full-service restaurants. During the COVID-19 pandemic, home delivery and takeaway represented over half of the total full-service restaurants sales.
Since full-service restaurants’ core business was dine-in, many did not have an established delivery system yet at the onset of the COVID-19 pandemic. However, the presence of third party deliverers such as GrabFood and foodpanda has helped full-service restaurants extend their reach through delivery and sustain value sales.
Full-service restaurants is set to post double-digit current value growth in 2022 and throughout the remainder of the forecast period. Even as the COVID-19 pandemic is brought under control, consumer dining behaviour has changed throughout 2020 and 2021.
In addition to the growing trend of home delivery and takeaway, another notable development is the emergence of ghost kitchens. Ghost kitchens are professional food preparation and cooking facilities, set up for the creation of delivery-only meals.
Full-service restaurants brands will continue exploring home delivery options in the forecast period as consumer dining behaviour changed during the COVID-19 pandemic. In fact, brands are likely to review their menu offerings and create special items that will be more suitable for deliveries.
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FSR (full-service restaurants) encompasses all sit-down establishments where the focus is on food rather than on drink. FSR is characterized by table service and a relatively higher quality of food compared to quick-service units. Menus offer multiple selections and may include breakfast, lunch and dinner. Preparation of food products is often complex and involves multiple steps. NOTE: restaurants types catalogued in this segment refer to table-service only (outlets with a proper “full table service:” wait staff attending customers and taking orders at the tables). Outlets with “limited table service” are excluded from FSR. For example: outlets where customers order their food at the counter are excluded (even though the waiter will then bring the food at the table).See All of Our Definitions
This report originates from Passport, our Full-Service Restaurants research and analysis database.
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