Full-Service Restaurants in the Philippines

PROSPECTS

Cost pressures are a major headwind

The prices of raw materials increased in 2018, as tax reforms resulted in inflation. This raised the prices of most basic foods, including raw materials.

Players gear up for expansion

Full-service restaurants continue to expand, especially outside Metro Manila, especially in Visayas and Mindanao. Major retailers and shopping centre developers are moving to these areas, which presents the opportunity to offer products and services to this untapped market.

Demand for new food choices

The Philippines recently saw the rise of various new cuisines and food products, because Filipinos are becoming more aware of different options and new flavours. North American and Asian restaurants will be amongst the key growth drivers in full-service restaurants.

COMPETITIVE LANDSCAPE

Shakey’s sets up a digital acceleration team

Shakey’s, the leader in full-service restaurants, has strengthened its digital presence by overhauling and outlining a new digital strategy. It is focusing on its digital presence, such as its website, online ordering platform and mobile app.

Max’s Group prepares for further expansion

Max’s Group is the largest company in casual dining restaurants in the Philippines, operating the brands Max’s, Pancake House, Dencio’s and Teriyaki Boy. It is gearing up for expansion to untapped regions in the provinces – in 2018, it opened three new Max’s outlets in Visayas, and new outlets in Mindanao are also expected.

Unlimited Korean BBQ is a key sales driver

One of the key trends that shaped dining in the Philippines in 2018 was the growth of unlimited Korean BBQ restaurants, which mushroomed in Metro Manila and even in the provinces. Korean BBQ or samgyupsal restaurants were already mainstays in the country, but received greater attention in 2018 – this was even called a “craze”, with several chained restaurants helping to drive awareness of the concept.

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