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Country Report

Full-Service Restaurants in

Full-Service Restaurants in the Philippines

31 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Slightly more visits to full-service restaurants

Filipinos’ improved purchasing power helped drive more visits to full-service restaurants in 2017. As their lives improve, they are becoming more exposed to the different dining options available to them.

Full-service restaurants are adapting to customers’ changing practices

Despite having a core consumer group, as in other categories, players within full-service restaurants recognise the potential in tapping into the emerging group of millennials. Such players consistently offer something new and exciting to attract these consumers, from store renovations to simple food presentation techniques to create something that is “instagrammable”.

Full-service restaurants will continue to record growth at constant 2017 prices over the forecast period, albeit at a slow pace

With aggressive competition, full-service restaurants will maintain steady slow growth at constant 2017 prices over the forecast period. Fast casual restaurants and even the emergence of food parks directly affect the category of full-service restaurants, as these alternatives also offer a wide array of food and beverage choices to customers.

COMPETITIVE LANDSCAPE

Shakey’s Pizza Asia Ventures leads full-service restaurants

Pizza full-service restaurants posted the fastest current value growth within full-service restaurants in 2017, with such growth resulting in Shakey’s Pizza Asia Ventures leading full-service restaurants. The company was highly successful in 2017, recording its strongest growth in terms of store network.

Max’s Group not too far behind in second place

Max’s Group was ranked second within full-service restaurants in 2017. Two of its brands, Yellow Cab and Krispy Kreme, are classed under fast food.

Pizza Hut rebrands into a fast casual restaurant

Yum! Brands’ Pizza Hut also continued to expand in the Philippines. Aside from opening a new flagship store in SM Mall of Asia in August 2017, it also renovated other branches to complete its rebranding to a fast casual restaurant with a more efficient delivery service.

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Samples

Full-Service Restaurants Sample Report Full-Service Restaurants Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Full-Service Restaurants industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Full-Service Restaurants industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Full-Service Restaurants in Philippines market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Full-Service Restaurants in Philippines?
What are the major brands in Philippines?
What cuisine type (Latin American, Asian, North American etc.) is most popular in full-service restaurants in Philippines?
How prevalent is casual dining in Philippines and how is this category expected to grow over the next five years?
How fragmented is the full-service restaurant industry in Philippines?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

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Full-Service Restaurants in the Philippines - Category analysis

HEADLINES

PROSPECTS

Slightly more visits to full-service restaurants

Full-service restaurants are adapting to customers’ changing practices

Full-service restaurants will continue to record growth at constant 2017 prices over the forecast period, albeit at a slow pace

COMPETITIVE LANDSCAPE

Shakey’s Pizza Asia Ventures leads full-service restaurants

Max’s Group not too far behind in second place

Pizza Hut rebrands into a fast casual restaurant

CATEGORY DATA

Table 1 Full-Service Restaurants by Category: Units/Outlets 2012-2017
Table 2 Sales in Full-Service Restaurants by Category: Number of Transactions 2012-2017
Table 3 Sales in Full-Service Restaurants by Category: Foodservice Value 2012-2017
Table 4 Full-Service Restaurants by Category: % Units/Outlets Growth 2012-2017
Table 5 Sales in Full-Service Restaurants by Category: % Transaction Growth 2012-2017
Table 6 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2012-2017
Table 7 Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Units/Outlets 2012-2017
Table 8 Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Number of Transactions 2012-2017
Table 9 Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Foodservice Value 2012-2017
Table 10 Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Units/Outlets Growth 2012-2017
Table 11 Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Transaction Growth 2012-2017
Table 12 Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Foodservice Value Growth 2012-2017
Table 13 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2013-2017
Table 14 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2014-2017
Table 15 Forecast Full-Service Restaurants by Category: Units/Outlets 2017-2022
Table 16 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2017-2022
Table 17 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2017-2022
Table 18 Forecast Full-Service Res taurants by Category: % Units/Outlets Growth 2017-2022
Table 19 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2017-2022
Table 20 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2017-2022
Table 21 Forecast Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Units/Outlets 2017-2022
Table 22 Forecast Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Number of Transactions 2017-2022
Table 23 Forecast Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Foodservice Value 2017-2022
Table 24 Forecast Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Units/Outlets Growth 2017-2022
Table 25 Forecast Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Transaction Growth 2017-2022
Table 26 Forecast Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Foodservice Value Growth 2017-2022

Consumer Foodservice in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Favourable economic conditions sustain growth of the foodservice industry, but the majority still spend within a budget

Millennials continue to inspire innovations within the foodservice industry

Increasingly on-the-go lifestyles of Filipinos spur growth of 100% home delivery/takeaway outlets

Chained operators still lead in value terms

Growth to be sustained but will be challenged by new developments in terms of Philippine law and the competitive landscape

MARKET DATA

Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2012-2017
Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2012-2017
Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2012-2017
Table 30 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2017
Table 31 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2012-2017
Table 32 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2012-2017
Table 33 Sales in Consumer Foodservice by Food vs Drinks Split by Type: % Foodservice Value 2017
Table 34 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2017
Table 35 Sales in Consumer Foodservice by Location: % Foodservice Value 2012-2017
Table 36 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2013-2017
Table 37 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2017
Table 38 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2017
Table 39 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2017-2022
Table 40 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2017-2022

Megatrends

Country Report

Full-Service Restaurants in the Philippines

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Slightly more visits to full-service restaurants

Full-service restaurants are adapting to customers’ changing practices

Full-service restaurants will continue to record growth at constant 2017 prices over the forecast period, albeit at a slow pace

COMPETITIVE LANDSCAPE

Shakey’s Pizza Asia Ventures leads full-service restaurants

Max’s Group not too far behind in second place

Pizza Hut rebrands into a fast casual restaurant

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Full-Service Restaurants in the Philippines - Category analysis

HEADLINES

PROSPECTS

Slightly more visits to full-service restaurants

Full-service restaurants are adapting to customers’ changing practices

Full-service restaurants will continue to record growth at constant 2017 prices over the forecast period, albeit at a slow pace

COMPETITIVE LANDSCAPE

Shakey’s Pizza Asia Ventures leads full-service restaurants

Max’s Group not too far behind in second place

Pizza Hut rebrands into a fast casual restaurant

CATEGORY DATA

Consumer Foodservice in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Favourable economic conditions sustain growth of the foodservice industry, but the majority still spend within a budget

Millennials continue to inspire innovations within the foodservice industry

Increasingly on-the-go lifestyles of Filipinos spur growth of 100% home delivery/takeaway outlets

Chained operators still lead in value terms

Growth to be sustained but will be challenged by new developments in terms of Philippine law and the competitive landscape

MARKET DATA

SOURCES

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