After 2020 had been a year of immense revenue declines for almost all full-service restaurants, operators were more hopeful that there would be some improvement in 2021. However, value sales and transaction numbers experienced a further drop as the consumer foodservice industry had to address the ongoing impact of the pandemic and the government's decisions.
Due to the severe restrictions placed on the industry, there were various support measures. On the one hand, operators could apply for financial aid, but it was only partially sufficient and often paid late.
In an attempt to stay afloat, many full-service restaurant operators offered a delivery service during lockdowns, even if they had not previously offered this option. This was only effective to some extent, as on the one hand, many full-service restaurants could not afford to employ a delivery driver, while on the other hand, outlets with a higher-price positioning could only generate a fraction of their normal revenues from home delivery.
Despite industry-wide problems, there were also highlights, enabling some operators to either develop positively or at least remain optimistic. In recent years, North American full-service restaurants with a focus on offering burgers have become increasingly established in Germany and can now be found in many city centres.
By 2022, the pandemic’s impact on full-service restaurants is likely to be significant. In 2020 and 2021, there was a limited number of insolvencies because, on the one hand, there was optimism that the situation would quickly improve, while on the other hand, the German government greatly relaxed insolvency laws so that these issues were reported less frequently.
Plant-based dishes (in addition to meat substitutes) have made notable gains to enter the mainstream in Germany, and heading into the forecast period, will no longer be limited to speciality shops or vegan restaurants. Full-service restaurants can no longer afford to ignore the demand for meat alternatives, and thus menu items such as meatless burger patties, schnitzel or Bolognese will be offered by the likes of Peter Pane, L'Osteria or Moschmosch.
In Germany’s city centres, it is becoming increasingly apparent that chained full-service restaurants are replacing independent outlets. This development is also evident in other countries and is expected to continue over the forecast period.
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Understand the latest market trends and future growth opportunities for the Full-Service Restaurants industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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FSR (full-service restaurants) encompasses all sit-down establishments where the focus is on food rather than on drink. FSR is characterized by table service and a relatively higher quality of food compared to quick-service units. Menus offer multiple selections and may include breakfast, lunch and dinner. Preparation of food products is often complex and involves multiple steps. NOTE: restaurants types catalogued in this segment refer to table-service only (outlets with a proper “full table service:” wait staff attending customers and taking orders at the tables). Outlets with “limited table service” are excluded from FSR. For example: outlets where customers order their food at the counter are excluded (even though the waiter will then bring the food at the table).See All of Our Definitions
This report originates from Passport, our Full-Service Restaurants research and analysis database.
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