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Country Report

Full-Service Restaurants in

Full-Service Restaurants in Germany

27 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Germans increasingly eating out, particularly in full-service restaurants

Thanks to a strong economy and subsequent high level of consumer confidence, Germans are increasingly eating out, with many regularly visiting relatively expensive (when compared to other consumer foodservice channels) full-service restaurants. This trend is expected to continue over the forecast period if the economy continues to perform well.

North American full-service restaurants the best performing channel in 2017

In 2017, the best performing channel continued to be North American full-service restaurants, albeit with sales growing from a fairly low base. A considerable part of the channel’s growth was driven by chains such as Hans im Glück and Peter Pane, which focus on burgers.

Independent outlets to remain more important than in many other countries

In Germany, independent outlets continue to be valued much more than in many other countries. Less than a 10th of the channel’s value sales were accounted for by chains in 2017, with no significant change expected in the foreseeable future.

COMPETITIVE LANDSCAPE

A very fragmented competitive environment

As a result of the dominance of independent operators, the competitive landscape in full-service restaurants in 2017 remained highly fragmented, with this not expected to change over the forecast period. If at all, chains continued to be present in urban areas rather than rural locations.

Localised concepts important even for chains

Due to Germans’ relative dislike of chains in full-service restaurants, chained operators are making considerable efforts to highlight their individuality, for example by offering local or regional beverages or creating outlets with a focus on the local area, through pictures or other furnishings and accessories. Further such activities are expected over the forecast period in order to make chains more competitive with independent outlets.

New challenges for all players in the context of rising third party delivery services

The ongoing growth of third party online ordering and delivery services is having a considerable impact on full-service restaurants in Germany. The main issues are cost, as for many of these third party services considerable commissions have to be paid, and organisational challenges.

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Full-Service Restaurants Sample Report Full-Service Restaurants Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Full-Service Restaurants industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Full-Service Restaurants industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Full-Service Restaurants in Germany market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Full-Service Restaurants in Germany?
What are the major brands in Germany?
What cuisine type (Latin American, Asian, North American etc.) is most popular in full-service restaurants in Germany?
How prevalent is casual dining in Germany and how is this category expected to grow over the next five years?
How fragmented is the full-service restaurant industry in Germany?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

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Full-Service Restaurants in Germany - Category analysis

HEADLINES

PROSPECTS

Germans increasingly eating out, particularly in full-service restaurants

North American full-service restaurants the best performing channel in 2017

Independent outlets to remain more important than in many other countries

COMPETITIVE LANDSCAPE

A very fragmented competitive environment

Localised concepts important even for chains

New challenges for all players in the context of rising third party delivery services

CATEGORY DATA

Table 1 Full-Service Restaurants by Category: Units/Outlets 2012-2017
Table 2 Sales in Full-Service Restaurants by Category: Number of Transactions 2012-2017
Table 3 Sales in Full-Service Restaurants by Category: Foodservice Value 2012-2017
Table 4 Full-Service Restaurants by Category: % Units/Outlets Growth 2012-2017
Table 5 Sales in Full-Service Restaurants by Category: % Transaction Growth 2012-2017
Table 6 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2012-2017
Table 7 Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Units/Outlets 2012-2017
Table 8 Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Number of Transactions 2012-2017
Table 9 Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Foodservice Value 2012-2017
Table 10 Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Units/Outlets Growth 2012-2017
Table 11 Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Transaction Growth 2012-2017
Table 12 Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Foodservice Value Growth 2012-2017
Table 13 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2013-2017
Table 14 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2014-2017
Table 15 Forecast Full-Service Restaurants by Category: Units/Outlets 2017-2022
Table 16 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2017-2022
Table 17 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2017-2022
Table 18 Forecast Full-Service Res taurants by Category: % Units/Outlets Growth 2017-2022
Table 19 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2017-2022
Table 20 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2017-2022
Table 21 Forecast Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Units/Outlets 2017-2022
Table 22 Forecast Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Number of Transactions 2017-2022
Table 23 Forecast Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Foodservice Value 2017-2022
Table 24 Forecast Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Units/Outlets Growth 2017-2022
Table 25 Forecast Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Transaction Growth 2017-2022
Table 26 Forecast Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Foodservice Value Growth 2017-2022

Consumer Foodservice in Germany - Industry Overview

EXECUTIVE SUMMARY

Consumer foodservice in Germany continues to record steady growth in 2017

Consumer interest in foodservice driven by various ongoing trends

Strong competition in all channels

Independents hold their own against chained operators

Further positive growth anticipated for consumer foodservice in Germany over the forecast period

MARKET DATA

Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2012-2017
Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2012-2017
Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2012-2017
Table 30 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2017
Table 31 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2012-2017
Table 32 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2012-2017
Table 33 Sales in Consumer Foodservice by Food vs Drinks Split by Type: % Foodservice Value 2017
Table 34 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2017
Table 35 Sales in Consumer Foodservice by Location: % Foodservice Value 2012-2017
Table 36 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2013-2017
Table 37 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2017
Table 38 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2017
Table 39 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2017-2022
Table 40 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2017-2022

Megatrends

Country Report

Full-Service Restaurants in Germany

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Executive Summary

New Report Guarantee

PROSPECTS

Germans increasingly eating out, particularly in full-service restaurants

North American full-service restaurants the best performing channel in 2017

Independent outlets to remain more important than in many other countries

COMPETITIVE LANDSCAPE

A very fragmented competitive environment

Localised concepts important even for chains

New challenges for all players in the context of rising third party delivery services

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Full-Service Restaurants in Germany - Category analysis

HEADLINES

PROSPECTS

Germans increasingly eating out, particularly in full-service restaurants

North American full-service restaurants the best performing channel in 2017

Independent outlets to remain more important than in many other countries

COMPETITIVE LANDSCAPE

A very fragmented competitive environment

Localised concepts important even for chains

New challenges for all players in the context of rising third party delivery services

CATEGORY DATA

Consumer Foodservice in Germany - Industry Overview

EXECUTIVE SUMMARY

Consumer foodservice in Germany continues to record steady growth in 2017

Consumer interest in foodservice driven by various ongoing trends

Strong competition in all channels

Independents hold their own against chained operators

Further positive growth anticipated for consumer foodservice in Germany over the forecast period

MARKET DATA

SOURCES

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