The recovery of full-service restaurants continued to be challenged by persistent lockdown regulations, with new waves of infections prompting the reinstatement of temporary eat-in restrictions, a ban on sales of alcoholic drinks, limited capacity, and stringent curfews. For instance, operators started the year with a provisional ban on alcoholic drinks and 50% capacity restrictions.
With local consumers exhibiting an ongoing fear of exposure to the virus, full-service restaurants reinvented their business models to survive. As a result, since the beginning of the pandemic, operators have been forming strategic partnerships with on-demand delivery services such as Mr D and Uber Eats to reach their target audience.
Spur remained the largest full-service restaurant chain in South Africa, despite facing challenging operating conditions. The company benefited from its diversified offering that targets mid- and high-income consumers.
The recovery of full-service restaurants will be supported by improvements in economic conditions, as South Africa has developed strategies to boost employment rates alongside disposable incomes. A stronger performance across the channel will also benefit from improved safety protocols, with an increasing number of full-service restaurants supporting vaccination drives to avoid lockdown restrictions during waves of infections.
The forecast period will see the expansion of full-service restaurants as the situation stabilises and businesses in the tourism industry continue to diversify their offerings. The City Lodge Group announced plans to roll out full-service restaurants that offer lunch and dinners across 36 Town and Road Lodges.
The momentum gained by digitalisation in full-service restaurants will persist during the forecast period, as players maintain a flexible operating approach in the aftermath of the pandemic. The trend will be supported by intensified investment technology to meet evolving consumer behaviour.
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FSR (full-service restaurants) encompasses all sit-down establishments where the focus is on food rather than on drink. FSR is characterized by table service and a relatively higher quality of food compared to quick-service units. Menus offer multiple selections and may include breakfast, lunch and dinner. Preparation of food products is often complex and involves multiple steps. NOTE: restaurants types catalogued in this segment refer to table-service only (outlets with a proper “full table service:” wait staff attending customers and taking orders at the tables). Outlets with “limited table service” are excluded from FSR. For example: outlets where customers order their food at the counter are excluded (even though the waiter will then bring the food at the table).See All of Our Definitions
This report originates from Passport, our Full-Service Restaurants research and analysis database.
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