Full-Service Restaurants in Chile

PROSPECTS

Delivery could complicate operations for full-service restaurants

Third party delivery services offer a rapid turnaround and convenience to consumers and in order to fulfil this specific consumer need, restaurant operators must respond quickly to online demand. This might be a complicated process considering the fact that restaurants must satisfy in-store demand during peak hours and can result in problems with stock, storage, packaging and managing kitchen areas.

Bricks-and-mortar restaurants focus on increasing the average ticket

Undoubtedly, the boom in third party delivery services has moderated the growth in transactions for various types of full-service restaurants. Even though there is higher consumption, the offer is diverse which is why operators are trying to find ways to increase their average ticket.

Despite saturation of sushi, chained Asian cuisine continues to grow

Although Chilean foodservice is saturated with different formats of sushi restaurants, Asian full-service restaurants have exceeded expectations and led by the growth of chained sushi players. Sushi is well positioned in Chile due to its versatility.

COMPETITIVE LANDSCAPE

Niu Sushi is the largest brand in Asian full-service restaurants, which has evolved over time by perfecting its services and products based on its own clients’ habits and tastes. Towards the end of the review period, its strategy focused on delivery, expanding its coverage and maintaining an advantage over the rest of the channel’s brands by remaining faithful to its own delivery business and not integrating any third party delivery apps.

Mamut survives in a channel where players are withdrawing

Although towards the end of the review period, international brands within North American full-service restaurants began to exit, the Chilean brand Mamut, which specialises in North American-style cuisine, experienced strong growth in current value sales and share. This was due to the constant investment in store openings and the renewing of its strategy and brand image.

Luxury restaurants struggle in wealthier areas of Santiago

Since 2016, there has been a significant decrease in the number of premium restaurants with a high average ticket in wealthier areas of Santiago. The North American franchise brand, Outback Steakhouse, after heavily investing in its outlets closed its operations after only three years.

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