In 2020, there were tight restrictions on dining-in at the height of the COVID-19 pandemic. To begin with, full-service restaurants were forced to close their doors to eat-in customers in order to curb the spread of the virus, but even when they reopened, they were still subject to capacity limitations, more stringent hygiene requirements and social distancing measures.
During the difficult period of trading in 2020, and to a lesser extent 2021, players in full-service restaurants had to adapt to the conditions by reaching their customers in other ways. This led many companies to expand into home delivery, including those would not usually be expected to offer home delivery services.
The seventh Time Out market globally opened in Dubai Souk Al Bahar in April 2021, offering 17 wide-ranging food concepts in one space. It generated good sales, despite starting off with only 50% capacity, which then increased to 80% after a few months.
Full-service restaurants is expected to see increases in current value sales, transaction volumes and outlet numbers throughout the forecast period. With restaurants allowed to operate at full capacity from the end of February 2022, consumers in the country are expected to dine out more and explore the different options that restaurants in the United Arab Emirates have to offer.
Over the forecast period, full-service restaurants is expected to see more initiatives by operators aimed at creating sustainable workplaces. This will help operators to provide an exceptional service to their customers and will therefore also help drive growth for players in this channel.
The long-awaited arrival of the Michelin Guide in the United Arab Emirates is expected to boost the sales of full-service restaurants, especially amongst those that are awarded. The selection of Dubai restaurants awarded with Michelin stars will be announced in June 2022.
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Full-Service Restaurants
FSR (full-service restaurants) encompasses all sit-down establishments where the focus is on food rather than on drink. FSR is characterized by table service and a relatively higher quality of food compared to quick-service units. Menus offer multiple selections and may include breakfast, lunch and dinner. Preparation of food products is often complex and involves multiple steps. NOTE: restaurants types catalogued in this segment refer to table-service only (outlets with a proper “full table service:” wait staff attending customers and taking orders at the tables). Outlets with “limited table service” are excluded from FSR. For example: outlets where customers order their food at the counter are excluded (even though the waiter will then bring the food at the table).
This report originates from Passport, our Full-Service Restaurants research and analysis database.
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