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Full-Service Restaurants in
China

Country Report

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Executive Summary

Apr 2019
PROSPECTS
Restaurants face rising costs for food delivery

The booming third-party ordering/delivery services provided by such leading players as Ele.me and Meituan.

Robust growth in European type restaurants as demand diversifies

While Asian full-service restaurants remained by far the largest segment in 2018, North-American full-service restaurants saw the fastest value growth, with European restaurants ranking second. Leading players such as Shanghai Saizeriya Co Ltd accelerated their expansion in China, allowing more consumers easy access to chained European full-service restaurants.

Full-service restaurants sees growth slow slightly

As the largest segment in consumer foodservice in China, full-service restaurants accounted for 75% of overall consumer foodservice value in 2018. Most of the channel’s value sales are generated by independent full-service restaurants, which come in various formats, offer a wide range of options from mass to premium cuisines, and are located either in neighbourhood or prime districts.

COMPETITIVE LANDSCAPE
Hai Di Lao opens its first smart restaurant

Hai Di Lao Hot Pot is putting the heat on other hotpot restaurant operators by using robots to replace chefs and waiters. Hai Di Lao has equipped a restaurant in Beijing with an automated cold room with robotic arms and servers.

Domestic players dominate the market

While various types of full-service restaurants are present in China, domestic players serving Asian cuisine dominate the market, occupying eight of the top 10 positions in chained full-service restaurants by value. However, the full-service restaurants is highly fragmented, with the top five players in overall full-service restaurants jointly responsible for less than 1% of total value sales in 2018.

Pizza Hut steps up efforts to court millennials

Late in 2018, Yum! Restaurants China Co Ltd announced a new round of changes at its Pizza Hut chain to try to reinvigorate growth. The revamp of the brand includes: a refreshed logo; new store designs including an open kitchen, bar, indoor garden and family dens; and staff uniforms from New York-based fashion designer, Anna Sui.

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Full-Service Restaurants in China

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Overview

Discover the latest market trends and uncover sources of future market growth for the Full-Service Restaurants industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Full-Service Restaurants industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Full-Service Restaurants in China market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Full-Service Restaurants in China?
  • What are the major brands in China?
  • What cuisine type (Latin American, Asian, North American etc.) is most popular in full-service restaurants in China?
  • How prevalent is casual dining in China and how is this category expected to grow over the next five years?
  • How fragmented is the full-service restaurant industry in China?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Full-Service Restaurants in China - Category analysis

HEADLINES

PROSPECTS

Restaurants face rising costs for food delivery
Robust growth in European type restaurants as demand diversifies
Full-service restaurants sees growth slow slightly

COMPETITIVE LANDSCAPE

Hai Di Lao opens its first smart restaurant
Domestic players dominate the market
Pizza Hut steps up efforts to court millennials

CATEGORY DATA

Table 1 Full-Service Restaurants by Category: Units/Outlets 2013-2018
Table 2 Sales in Full-Service Restaurants by Category: Number of Transactions 2013-2018
Table 3 Sales in Full-Service Restaurants by Category: Foodservice Value 2013-2018
Table 4 Full-Service Restaurants by Category: % Units/Outlets Growth 2013-2018
Table 5 Sales in Full-Service Restaurants by Category: % Transaction Growth 2013-2018
Table 6 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2013-2018
Table 7 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2014-2018
Table 8 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2015-2018
Table 9 Forecast Full-Service Restaurants by Category: Units/Outlets 2018-2023
Table 10 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2018-2023
Table 11 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2018-2023
Table 12 Forecast Full-Service Res taurants by Category: % Units/Outlets Growth 2018-2023
Table 13 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 14 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2018-2023

Consumer Foodservice in China - Industry Overview

EXECUTIVE SUMMARY

Solid growth continues for consumer foodservice in 2018
Specialist coffee shop delivery services stir up the market
Limited-service restaurants addressing unhealthy image
Consumer foodservice plus retailing fuels sales
Slower growth is expected

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2018
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2013-2018
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2013-2018
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2013-2018
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2018
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2018
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2013-2018
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2018
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2018
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2018
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023

SOURCES

Summary 1 Research Sources