2021 was particularly difficult for full-service restaurants. After more than eight months of restrictions in 2020, for almost five months in 2021 players were still unable to conduct dine-in operations, and even on reopening restrictions remained.
COVID-19 forced full-service restaurants to change their business profile or diversify their offer. At the end of 2020 and into the first half of 2021, restaurants adopted home delivery or takeaway sales models, thanks to which many could survive the most difficult times.
Third party delivery providers' high commission costs, which can reach 30-40% of the order value, prompted restaurants to invest in their own online ordering channels and in self-delivery. Their own online shops allowed them to increase their sales as well as limit the high commissions paid to intermediaries.
Operators of full-service restaurants are expected to invest in new outlets in order to rebuild sales moving forward. The effects will be seen at the earliest in 2022, assuming that the premises have the possibility of uninterrupted activity and there will be no clear change in consumer behaviour.
Nevertheless, it should be noted that the increase in value sales in full-service restaurants will partly be related to the increase in the value of the average bill, rather than just growth in the number of guests. Customers are expected to experience significant increases in prices in restaurants, which will be related to increasing operating costs, such as electricity, fuel and staffing, and the need for players to offset the losses accumulated during the lockdown, which for restaurants lasted from October 2020 to May 2021.
The ban on Sunday trading is not favourable to full-service restaurants located in shopping centres. In addition, the pandemic has changed the behaviour of consumers, who now tend to visit shopping centres less frequently.
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FSR (full-service restaurants) encompasses all sit-down establishments where the focus is on food rather than on drink. FSR is characterized by table service and a relatively higher quality of food compared to quick-service units. Menus offer multiple selections and may include breakfast, lunch and dinner. Preparation of food products is often complex and involves multiple steps. NOTE: restaurants types catalogued in this segment refer to table-service only (outlets with a proper “full table service:” wait staff attending customers and taking orders at the tables). Outlets with “limited table service” are excluded from FSR. For example: outlets where customers order their food at the counter are excluded (even though the waiter will then bring the food at the table).See All of Our Definitions
This report originates from Passport, our Full-Service Restaurants research and analysis database.
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