In 2018, full-service restaurants benefited from the positive economic conditions and rising demand from consumers. The favourable situation in the labour market, the recovery in incomes and increasing consumer confidence translated into a more optimistic approach to dining out and going on holiday.
European full-service restaurants, including those with Polish cuisine, dominate within full-service restaurants. Poles are traditionalists, although they look for healthier cuisine.
As is the case elsewhere in the consumer foodservice industry, full-service restaurants have to deal with the country’s staff shortage problem. The low unemployment rate in Poland has led to high staff turnover.
In 2018, AmRest Sp zoo with Pizza Hut and Blue Frog Bar&Grill brands remained the leader in current value terms in full-service restaurants. Pizza Hut continues to benefit from its well-established name.
AmRest consistently follows its blueprint regarding new openings, merger and acquisition activities as well as strengthening its presence in the area of digital solutions. In July 2018, the company signed a conditional agreement for the purchase of a 100% stake in Telepizza Poland from Telepizza Group SAU for approximately EUR8 million.
Digitalisation is gaining ground in full-service restaurants. Through the internet and smartphone apps, customers can access updated menus, make reservations and order via delivery services.
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This industry report originates from Passport, our Consumer Foodservice market research database.