Full-Service Restaurants in Poland

PROSPECTS

The favourable economic and labour market leads to strong results; however, players worry about their levels of success over the forecast period

In 2019, full-service restaurants benefited from the positive economic conditions and rising demands from consumers. The favourable situation in the labour market, the recovery in incomes and increasing consumer confidence resulted in a more optimistic approach to dining out and going on holiday.

Healthier choices, vegetarian and vegan options, as well as domestic dishes, shapes the landscape for full-service restaurants 

European full-service restaurants, including those with Polish cuisine, dominate within full-service restaurants. Poles are traditionalists, although they were increasingly looking for healthier cuisine.

Staff shortage see players turning to digital and automated solutions 

As is the case elsewhere in the consumer foodservice industry, full-service restaurants have to deal with the staff shortage problem, which leads to a high staff turnover. Operators are trying to counteract these problems through automation.

COMPETITIVE LANDSCAPE

AmRest Sp retains its lead, offering a quick, convenient foodservice solution through Pizza Hut Express 

In 2019, AmRest Sp zoo, with Pizza Hut and Blue Frog Bar&Grill, remained the leader in current value terms in full-service restaurants. Pizza Hut continued to benefit from its well-established name and high number of outlets.

Sfinks Polska SA focuses on franchising its restaurants Sphinx, aiming to have over half its chains franchise 

In terms of sales value and the number of outlets, Sphinx was the largest Poland-based casual dining chain in 2019. During the year, Sfinks Polska SA focused on the transformation of its own premises into franchises, as well as various methods for food deliveries.

Players use digital innovations instore and for home delivery services to increase profitability and respond to consumer demands

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