In 2020, fine dining players in full-service restaurants were the worst hit by the COVID-19 pandemic. This is partially due to the national lockdown restrictions, as these outlets rely heavily on the experience of dining which is lost when eat-in consumption is restricted.
In 2020 companies were faced with the challenge of adjusting to the difficult conditions of the COVID-19 pandemic, which many players did by diversifying their offerings. Some players, for instance, opened delicatessen services during the first wave of COVID-19 to help sell their stocks of raw materials and other products.
In 2020 Pizza Hut tested its new Hut Point service in Poland, which allowed for contactless pizza pick-up during the COVID-19 pandemic. Consumers were able to order online and then park in a designated space to have their order delivered directly to their vehicle.
Full-service restaurants is projected to post a slow recovery from the devastating effects of the COVID-19 pandemic over the forecast period. The rate of recovery will depend heavily on the epidemiological situation in Poland because the category relies so heavily on the ability for players to welcome back customers for eat-in consumption in the coming years.
Operators in full-service restaurants are expected to continue to develop their home delivery services over the course of the forecast period, responding to the increased demand for home delivery after more consumers experienced these services during the COVID-19 crisis. Players are expected to invest in both the development of their own home delivery services, and in collaboration with existing third party delivery companies in order to ensure sufficient home delivery provision.
In December 2016, Sfinks Polska SA signed an investment agreement to acquire shares in Fabryka Pizzy according to which the purchase of shares was to take place no later than 15 April 2020. However, due to the negative impact of the COVID-19 pandemic and the closure of consumer foodservice outlets, which cut Sfinks off from revenue, the transaction has been delayed.
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Understand the latest market trends and future growth opportunities for the Full-Service Restaurants industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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