Full-Service Restaurants in Poland

PROSPECTS

Good economy condition has a positive impact

In 2018, full-service restaurants benefited from the positive economic conditions and rising demand from consumers. The favourable situation in the labour market, the recovery in incomes and increasing consumer confidence translated into a more optimistic approach to dining out and going on holiday.

European full-service restaurants remain the most popular

European full-service restaurants, including those with Polish cuisine, dominate within full-service restaurants. Poles are traditionalists, although they look for healthier cuisine.

A staff shortage forces restaurants to be more flexible and up to date

As is the case elsewhere in the consumer foodservice industry, full-service restaurants have to deal with the country’s staff shortage problem. The low unemployment rate in Poland has led to high staff turnover.

COMPETITIVE LANDSCAPE

AmRest Sp zoo leads a fragmented category

In 2018, AmRest Sp zoo with Pizza Hut and Blue Frog Bar&Grill brands remained the leader in current value terms in full-service restaurants. Pizza Hut continues to benefit from its well-established name.

AmRest buys the TelePizza chain in Poland

AmRest consistently follows its blueprint regarding new openings, merger and acquisition activities as well as strengthening its presence in the area of digital solutions. In July 2018, the company signed a conditional agreement for the purchase of a 100% stake in Telepizza Poland from Telepizza Group SAU for approximately EUR8 million.

Operators see the opportunity in home delivery

Digitalisation is gaining ground in full-service restaurants. Through the internet and smartphone apps, customers can access updated menus, make reservations and order via delivery services.

Files are delivered directly into your account within a few minutes of purchase.