After a massive drop in 2020, full-service restaurants experienced another strong drop in value sales in 2021, the second year of the pandemic in Austria. It suffered under COVID-19-related measures (eat-in was prohibited for five months and one week in 2021, after three months and two weeks in 2020; otherwise the 3G rule generally applied), and from low tourism and some consumer reluctance to eat out/home seclusion even during the months with only minor restrictions.
In 2021, XXXLutz KG retained its overall leadership of the highly fragmented full-service restaurants competitive landscape through its XXXLutz Restaurant/Mömax Restaurant banners. The company is primarily known as a furniture retailer and its associated restaurants are mainly marketing instruments which are known for their aggressive pricing.
The number of units/outlets of full-service restaurants in Austria decreased again in 2021. The most popular brand name disappearing in 2021 was TGI Fridays.
The recovery of full-service restaurants in 2022 is expected to lag behind those of other categories of consumer foodservice such as limited-service restaurants and street stalls/kiosks but is ultimately also likely to reach its pre-pandemic (2019) value sales level in early 2023 (in current value terms). This assumes that compulsory COVID-19 vaccination comes into effect as planned in February 2022 and all pandemic-related restrictions come to an end soon afterwards.
In the face of population development and continuing migration, Middle Eastern full-service restaurants is expected to see the fastest growth in the forecast period. Other full-service restaurants is also expected to overperform the average thanks to strong growth in demand for vegan and vegetarian food, African food and fusion concepts.
A player with continuing significant expansion and with plenty of further expansion ambitions is SPZG GmbH. The company calls its (patented) concept “Bausatzlokale” (“construction kit restaurant”) which means that guests can choose from a given list of ingredients and toppings to create their own pizzas, burgers, salads, grill plates etc.
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FSR (full-service restaurants) encompasses all sit-down establishments where the focus is on food rather than on drink. FSR is characterized by table service and a relatively higher quality of food compared to quick-service units. Menus offer multiple selections and may include breakfast, lunch and dinner. Preparation of food products is often complex and involves multiple steps. NOTE: restaurants types catalogued in this segment refer to table-service only (outlets with a proper “full table service:” wait staff attending customers and taking orders at the tables). Outlets with “limited table service” are excluded from FSR. For example: outlets where customers order their food at the counter are excluded (even though the waiter will then bring the food at the table).See All of Our Definitions
This report originates from Passport, our Full-Service Restaurants research and analysis database.
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