Full-Service Restaurants in Austria

2020 IMPACT

Dominance of eat-in through full-service restaurants results in declines in 2020 due to lockdowns

The pandemic-induced lockdowns in Austria, resulted in a marginally stronger drop in value sales and transactions by full-service restaurants compared to limited-service restaurants and street stalls/kiosks. The channel particularly suffered as its eat-in service, which dominates value sales, was forbidden for four months.

Operators with established home delivery and to-go options fare better

Despite the overall gloomy position of full-service restaurants during the year, a number of formats managed to benefit from more established home delivery or to-go options, resulting in lower value sales declines, particularly for the vast majority of pizza full-service restaurants which continued to enjoy growing demand in this area due to the home seclusion trend in 2020. Asian full-service restaurants, which also saw further expansion in terms of outlets by both chained and independent operators, also continued to be supported by a growing interest in Thai and Korean food, as well as Japanese sushi and ramen in Austria.

XXXLutz retains leadership of fragmented competitive landscape

XXXLutz KG retained its overall leadership of a highly fragmented competitive landscape in 2020 through its XXXLutz Restaurant/Mömax Restaurant banners. The company is primarily known as a furniture retailer and its associated restaurants are mainly marketing instruments which are known for their aggressive pricing.

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