Executive Summary

Apr 2019
PROSPECTS
Modest but steady growth in the forecast period

Full-service restaurants continued to post stable growth in 2018, yet with no significant leaps. After some turbulent years and new regulations on tax reporting, many smaller players had to close in order to avoid debt and bankruptcy.

Traditional restaurants decline as consumers search for new foods and ambience

There are differences in the performances of various categories within full-service restaurants. An overall decline was seen in the number of European full-service restaurants in 2018, mainly due to the closure of traditional Austrian restaurants, particularly in less frequented rural areas.

Full-service restaurants to improve their performance with home delivery

The home delivery trend has had a significant impact on full-service restaurants, amongst other consumer foodservice channels. Restaurants collaborate with major delivery companies and benefit from additional exposure to consumers via mobile applications.

COMPETITIVE LANDSCAPE
Full-service restaurants is led by XXXLutz, yet other players also expand

The growth of chained full-service restaurants is mainly attributed to the expansion of the furniture giant XXXLutz and its restaurant chain. It is expected that this player will continue to grow in the forecast period – positively impacting the performance of chained players.

Independent players shape the channel

Full-service restaurants continues to be dominated by independent players, with just a few well-known chained restaurants, such as L’Osteria, Akakiko, Maredo, XXXLutz and Mömax. Currently, only a handful of chained players are undertaking expansion, with most maintaining their existing number of outlets.

Burger restaurants set to attract more consumers

The boom of burgers has been observed for the last couple of years in Austria, with both full-service and limited-service restaurants introducing new outlets and concepts. Well-known chain Le Burger provides an interesting example of a restaurant combining full-service and limited-service features.

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Full-Service Restaurants in Austria

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Overview

Discover the latest market trends and uncover sources of future market growth for the Full-Service Restaurants industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Full-Service Restaurants industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Full-Service Restaurants in Austria market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Full-Service Restaurants in Austria?
  • What are the major brands in Austria?
  • What cuisine type (Latin American, Asian, North American etc.) is most popular in full-service restaurants in Austria?
  • How prevalent is casual dining in Austria and how is this category expected to grow over the next five years?
  • How fragmented is the full-service restaurant industry in Austria?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Full-Service Restaurants in Austria - Category analysis

HEADLINES

PROSPECTS

Modest but steady growth in the forecast period
Traditional restaurants decline as consumers search for new foods and ambience
Full-service restaurants to improve their performance with home delivery

COMPETITIVE LANDSCAPE

Full-service restaurants is led by XXXLutz, yet other players also expand
Independent players shape the channel
Burger restaurants set to attract more consumers

CATEGORY DATA

Table 1 Full-Service Restaurants by Category: Units/Outlets 2013-2018
Table 2 Sales in Full-Service Restaurants by Category: Number of Transactions 2013-2018
Table 3 Sales in Full-Service Restaurants by Category: Foodservice Value 2013-2018
Table 4 Full-Service Restaurants by Category: % Units/Outlets Growth 2013-2018
Table 5 Sales in Full-Service Restaurants by Category: % Transaction Growth 2013-2018
Table 6 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2013-2018
Table 7 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2014-2018
Table 8 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2015-2018
Table 9 Forecast Full-Service Restaurants by Category: Units/Outlets 2018-2023
Table 10 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2018-2023
Table 11 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2018-2023
Table 12 Forecast Full-Service Res taurants by Category: % Units/Outlets Growth 2018-2023
Table 13 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 14 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2018-2023

Consumer Foodservice in Austria - Industry Overview

EXECUTIVE SUMMARY

Positive forecast for consumer foodservice in Austria
More restaurants opt to use home delivery services
Chained limited-service restaurants shows the strongest expansion
Independent players still dominate consumer foodservice
The outlook remains cautiously optimistic

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2018
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2013-2018
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2013-2018
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2013-2018
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2018
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2018
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2013-2018
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2018
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2018
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2018
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023

SOURCES

Summary 1 Research Sources