Operators had high hopes when VAT on served meals and non-alcoholic drinks was lowered to 5% in January 2018. However, it has not resulted in lower menu prices to secure enough margin to cover mounting expenses and the 4% tourism development tax on net sales.
All operators face great uncertainty before peaks in tourism with short summer periods. The shortage of labour is often a burdensome issue as the level of wages is not competitive with the offers of foreign operators in Austria, Germany, or other Western European countries.
Preordered Christmas menus for takeaway have been an option for several years and full-service restaurants have gradually become open to accepting online orders from their loyal customers. Joining online ordering platforms, such as netpincer.
Full-service restaurants lacks domestic chains, but some restaurateurs have built up a network of outlets with very different kitchens and styles. Zsidai Group, which also has the Hungarian franchise rights to the Jamie’s Italian brand, runs several outlets in Budapest.
Full-service restaurants discover new ways to differentiate themselves and attract guests by creating special events. The aim is to enhance customer engagement, offer exclusivity for frequenters, and increase loyalty.
Full-service restaurants is dominated by independent outlets with a focus on traditional Hungarian meals. Pizza full-service restaurants stands out from other cuisine options in terms of chained outlets, but this segment also lacks chains outside Budapest.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Full-Service Restaurants industry in Hungary with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Full-Service Restaurants industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.
The Full-Service Restaurants in Hungary market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Consumer Foodservice market research database.