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Country Report

Full-Service Restaurants in

Full-Service Restaurants in Hungary

28 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Shortage of workforce becomes more critical

Similar to other industries and consumer foodservice categories, full-service restaurants suffer from shortage of workforce as most people have moved to obtain better paid and more stable jobs. This situation affects all functions and jobs within the organisation and has already impacted the quality and speed of the service; some outlets have had to shorten their opening hours, or were able to open during the peak summer season only by hiring unskilled students for temporary work.

Lower VAT should boost restaurant traffic, but it rather contributes to higher margins

The two-stage lowering of the record-high 27% VAT on meals and non-alcoholic drinks served went down to 5%, effective 1 January 2018. The first stage started in 2017 with a nine percentage point reduction, before the further cut in 2018; although a 4% tax on net sales is applied for tourism development.

Increase in tourism-driven traffic impacts performance

Eating out in a restaurant regularly is still an expensive exercise for most Hungarian families, but holiday trips and summer vacation periods are when having lunch or dinner in a cosy restaurant or pizzeria is considered a small treat. Not just foreign tourists, but locals like to enjoy a nice meal as disposable income keeps growing and more resources are allocated from annual budgets to leisure activities, summer and mid-year holidays.

COMPETITIVE LANDSCAPE

Quality slowly wins over quantity

Most Hungarians prefer quantity and make the most out of their money when they eat out. Some restaurants, especially ones running traditional Hungarian kitchens, were famous for their large portions, but that is not the only criterion any more.

Independents dominate the category, as franchising local brands is not yet a viable option

There are no local full-service restaurant chains in Hungary. Previous initiatives to broaden the franchise size to over 5-10 outlets failed and there are no brands on the horizon to grow exponentially in the mid-term.

Hooters closed after five years operation

Although the first two years after its grand opening were considered successful and profitable, Hooters did not meet expectations in the last three years of the review period and the local franchise owner closed the only Hooters outlet in Hungary. The restaurant got mixed reviews, especially on pricing and food quality.

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Full-Service Restaurants Sample Report Full-Service Restaurants Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Full-Service Restaurants industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Full-Service Restaurants industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Full-Service Restaurants in Hungary market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Full-Service Restaurants in Hungary?
What are the major brands in Hungary?
What cuisine type (Latin American, Asian, North American etc.) is most popular in full-service restaurants in Hungary?
How prevalent is casual dining in Hungary and how is this category expected to grow over the next five years?
How fragmented is the full-service restaurant industry in Hungary?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

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Full-Service Restaurants in Hungary - Category analysis

HEADLINES

PROSPECTS

Shortage of workforce becomes more critical

Lower VAT should boost restaurant traffic, but it rather contributes to higher margins

Increase in tourism-driven traffic impacts performance

COMPETITIVE LANDSCAPE

Quality slowly wins over quantity

Independents dominate the category, as franchising local brands is not yet a viable option

Hooters closed after five years operation

CATEGORY DATA

Table 1 Full-Service Restaurants by Category: Units/Outlets 2012-2017
Table 2 Sales in Full-Service Restaurants by Category: Number of Transactions 2012-2017
Table 3 Sales in Full-Service Restaurants by Category: Foodservice Value 2012-2017
Table 4 Full-Service Restaurants by Category: % Units/Outlets Growth 2012-2017
Table 5 Sales in Full-Service Restaurants by Category: % Transaction Growth 2012-2017
Table 6 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2012-2017
Table 7 Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Units/Outlets 2012-2017
Table 8 Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Number of Transactions 2012-2017
Table 9 Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Foodservice Value 2012-2017
Table 10 Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Units/Outlets Growth 2012-2017
Table 11 Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Transaction Growth 2012-2017
Table 12 Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Foodservice Value Growth 2012-2017
Table 13 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2013-2017
Table 14 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2014-2017
Table 15 Forecast Full-Service Restaurants by Category: Units/Outlets 2017-2022
Table 16 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2017-2022
Table 17 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2017-2022
Table 18 Forecast Full-Service Res taurants by Category: % Units/Outlets Growth 2017-2022
Table 19 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2017-2022
Table 20 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2017-2022
Table 21 Forecast Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Units/Outlets 2017-2022
Table 22 Forecast Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Number of Transactions 2017-2022
Table 23 Forecast Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Foodservice Value 2017-2022
Table 24 Forecast Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Units/Outlets Growth 2017-2022
Table 25 Forecast Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Transaction Growth 2017-2022
Table 26 Forecast Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Foodservice Value Growth 2017-2022

Consumer Foodservice in Hungary - Industry Overview

EXECUTIVE SUMMARY

Consumer foodservice sales keep growing as sentiment remains positive

Customers confronted with increased menu prices despite lower VAT

Emerging local initiatives start to create interesting brands, chain development is still a long way off

Franchising in foodservice is still underutilised

Outlook is still positive as long as disposable income and tourism fuel eating out

MARKET DATA

Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2012-2017
Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2012-2017
Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2012-2017
Table 30 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2017
Table 31 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2012-2017
Table 32 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2012-2017
Table 33 Sales in Consumer Foodservice by Food vs Drinks Split by Type: % Foodservice Value 2017
Table 34 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2017
Table 35 Sales in Consumer Foodservice by Location: % Foodservice Value 2012-2017
Table 36 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2013-2017
Table 37 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2017
Table 38 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2017
Table 39 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2017-2022
Table 40 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2017-2022

Megatrends

Country Report

Full-Service Restaurants in Hungary

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Shortage of workforce becomes more critical

Lower VAT should boost restaurant traffic, but it rather contributes to higher margins

Increase in tourism-driven traffic impacts performance

COMPETITIVE LANDSCAPE

Quality slowly wins over quantity

Independents dominate the category, as franchising local brands is not yet a viable option

Hooters closed after five years operation

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Full-Service Restaurants in Hungary - Category analysis

HEADLINES

PROSPECTS

Shortage of workforce becomes more critical

Lower VAT should boost restaurant traffic, but it rather contributes to higher margins

Increase in tourism-driven traffic impacts performance

COMPETITIVE LANDSCAPE

Quality slowly wins over quantity

Independents dominate the category, as franchising local brands is not yet a viable option

Hooters closed after five years operation

CATEGORY DATA

Consumer Foodservice in Hungary - Industry Overview

EXECUTIVE SUMMARY

Consumer foodservice sales keep growing as sentiment remains positive

Customers confronted with increased menu prices despite lower VAT

Emerging local initiatives start to create interesting brands, chain development is still a long way off

Franchising in foodservice is still underutilised

Outlook is still positive as long as disposable income and tourism fuel eating out

MARKET DATA

DEFINITIONS

SOURCES

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