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Full-Service Restaurants in
Hungary

Country Report

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Executive Summary

Apr 2019
PROSPECTS
Full-service restaurants benefit the most from the lowered VAT

Operators had high hopes when VAT on served meals and non-alcoholic drinks was lowered to 5% in January 2018. However, it has not resulted in lower menu prices to secure enough margin to cover mounting expenses and the 4% tourism development tax on net sales.

Quality and loyal staff is the bottle neck to future growth

All operators face great uncertainty before peaks in tourism with short summer periods. The shortage of labour is often a burdensome issue as the level of wages is not competitive with the offers of foreign operators in Austria, Germany, or other Western European countries.

Full-service restaurants join online ordering platforms

Preordered Christmas menus for takeaway have been an option for several years and full-service restaurants have gradually become open to accepting online orders from their loyal customers. Joining online ordering platforms, such as netpincer.

COMPETITIVE LANDSCAPE
Restaurateurs build their own network and aim for international recognition

Full-service restaurants lacks domestic chains, but some restaurateurs have built up a network of outlets with very different kitchens and styles. Zsidai Group, which also has the Hungarian franchise rights to the Jamie’s Italian brand, runs several outlets in Budapest.

Morphing outlets into entertainment centres is a new way of differentiation

Full-service restaurants discover new ways to differentiate themselves and attract guests by creating special events. The aim is to enhance customer engagement, offer exclusivity for frequenters, and increase loyalty.

Franchising is not an attractive option, with very few chains

Full-service restaurants is dominated by independent outlets with a focus on traditional Hungarian meals. Pizza full-service restaurants stands out from other cuisine options in terms of chained outlets, but this segment also lacks chains outside Budapest.

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Full-Service Restaurants in Hungary

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Overview

Discover the latest market trends and uncover sources of future market growth for the Full-Service Restaurants industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Full-Service Restaurants industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Full-Service Restaurants in Hungary market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Full-Service Restaurants in Hungary?
  • What are the major brands in Hungary?
  • What cuisine type (Latin American, Asian, North American etc.) is most popular in full-service restaurants in Hungary?
  • How prevalent is casual dining in Hungary and how is this category expected to grow over the next five years?
  • How fragmented is the full-service restaurant industry in Hungary?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Full-Service Restaurants in Hungary - Category analysis

HEADLINES

PROSPECTS

Full-service restaurants benefit the most from the lowered VAT
Quality and loyal staff is the bottle neck to future growth
Full-service restaurants join online ordering platforms

COMPETITIVE LANDSCAPE

Restaurateurs build their own network and aim for international recognition
Morphing outlets into entertainment centres is a new way of differentiation
Franchising is not an attractive option, with very few chains

CATEGORY DATA

Table 1 Full-Service Restaurants by Category: Units/Outlets 2013-2018
Table 2 Sales in Full-Service Restaurants by Category: Number of Transactions 2013-2018
Table 3 Sales in Full-Service Restaurants by Category: Foodservice Value 2013-2018
Table 4 Full-Service Restaurants by Category: % Units/Outlets Growth 2013-2018
Table 5 Sales in Full-Service Restaurants by Category: % Transaction Growth 2013-2018
Table 6 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2013-2018
Table 7 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2014-2018
Table 8 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2015-2018
Table 9 Forecast Full-Service Restaurants by Category: Units/Outlets 2018-2023
Table 10 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2018-2023
Table 11 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2018-2023
Table 12 Forecast Full-Service Restaurants by Category: % Units/Outlets Growth 2018-2023
Table 13 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 14 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2018-2023

Consumer Foodservice in Hungary - Industry Overview

EXECUTIVE SUMMARY

Consumer foodservice records another positive year
Further cut on VAT allows higher margins to cover increased operating expenses
Consumer foodservice remains a risky business
Creativity and persistence: The key drivers of successful independent concepts
Tourism, events, and higher disposable income drive forecast period sales growth

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2018
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2013-2018
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2013-2018
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2013-2018
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2018
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2018
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2013-2018
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2018
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2018
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2018
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources