Full-Service Restaurants in Turkey

PROSPECTS

The increase in incoming tourists boosts sales

In 2018, the number of incoming tourists continued to increase in Turkey, along with the alleviation of security risks and the exchange rate value depreciation of the Turkish lira against foreign currencies, which increased the appeal of Turkey as a destination for European tourists. This trend had a significant positive impact on the performance of full-service restaurants.

Macroeconomic deterioration leads to a slowdown in outlet growth

In 2018, the intensifying macroeconomic deterioration in the form of rising food prices, the exchange rate value depreciation of the Turkish lira against foreign currencies and rising interest rates inflicted significant downwards pressure on the profit margins of operators of full-service restaurants. Moreover, the operational costs of outlets also increased due to rising rents, which hindered growth in the number of outlets in full-service restaurants.

Home delivery continues to gain share from eat-in

Eat-in, whilst remaining the leading format in full-service restaurants, continued to lose share to home delivery in 2018. The main reasons behind the increase in home delivery were increasing company investment and changing consumer preferences.

COMPETITIVE LANDSCAPE

LGE Gida Turizm Tic continues to lead full-service restaurants

In 2018, the competitive landscape in full-service restaurants remained highly fragmented. Nevertheless, LGE Gida Turizm Tic continued to lead in value terms through its Big Chefs brand.

Innovative menu items and formats from LGE Gida Turizm Tic

LGE Gida Turizm Tic innovates in terms of new menu items and formats. For example, it offers local tastes using ingredients procured from local farmers.

The leading companies continue to combine international and local tastes

Leading companies within full-service restaurants, especially those operating under pizza full-service restaurants and European full-service restaurants, continue to combine local and international tastes. Either local formats are modernised, or international formats are localised through flavour sophistication.

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