Full-Service Restaurants in Ukraine

PROSPECTS

Economic recovery boosts full-service restaurants

The national economy improved in 2018, as evidenced by real GDP growth and higher consumer disposable incomes. Thus, more Ukrainians could afford to visit full-service restaurants, which usually have higher average prices than other categories.

Tourists enjoy affordable dining in Ukraine

The major tourist destinations, especially Kiev and Lviv, attracted visitors due to the flourishing restaurant scene. These two cities house many restaurants with interesting concepts, high service standards and sophisticated menus.

Card payments grow as new solutions appear

In 2018, full-service restaurants in Ukraine accepted card payments more easily and frequently. The average transaction value for orders paid with a card was typically higher, compared with cash payments.

COMPETITIVE LANDSCAPE

Third party delivery services gain traction

For many full-service restaurants in Ukraine, the rapid development of third party delivery services, evidenced by the entry and development of Glovo and Uber Eats, helps to increase revenues, while maintaining the focus on the core business: serving food and drinks in brick-and-mortar venues. Until recently, food delivery services were performed mostly by the restaurants themselves.

Mafia’s business model bears fruit

Mafia, a prominent chain of European full-service restaurants in Ukraine, was the leading brand in 2018. Mafia’s business model aims to provide a democratic, casual dining experience with a focus on the tastes and preferences of customers.

Georgian cuisine remains popular in Ukraine

In 2018, full-service restaurants specialising in Georgian cuisine were successful in Ukraine. The decades-long ties between Ukraine and Georgia have strengthened as more and more Ukrainians travel to Georgia each year; Georgian cultural events and celebrations often attract many visitors within Ukraine.

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