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Country Report

Full-Service Restaurants in

Full-Service Restaurants in Greece

30 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Slowdown in decline amidst tourism momentum

Full-service restaurants is the foodservice channel most affected by the outbreak of the economic crisis, as it has been particularly vulnerable to competition from other foodservice types due to its relatively high prices; in a context of shrinking disposable incomes and general insecurity, Greeks turn to low-cost solutions such as fast food and 100% home delivery/takeaway. However, the rising tourist influx caused the channel to record a milder decline in 2017 compared to declines over the review period.

Greek cuisine remains dominant, increasingly with a “twist”

Greek restaurants remain the most common option for Greeks, who are not widely familiar with other cuisines. However, consumers are seeking unique flavours and dishes that they cannot cook at home, and this has led to rising popularity of gourmet and modern reworking of traditional Greek recipes and the use of local ingredients.

Greeks develop an interest in ethnic cuisines

European full-service restaurants serving Greek cuisine dominate and profit from the tourist momentum and the “gourmet twist” trend; however, Greek consumers are increasingly inclined to try ethnic and fusion cuisines, searching for unique taste experiences when dining out. Middle Eastern (particularly Turkish) full-service restaurants recorded the best performance in 2017.

COMPETITIVE LANDSCAPE

Chains marginally present in a channel dominated by independent operators

The competitive landscape of full-service restaurants is characterised by the presence of thousands of independent operators, which account for the vast majority of outlets and transactions. In this context, in which chains command a marginal share, TGI Friday’s led sales in 2017, followed by La Pasteria, Pizza Roma, Palmie Bistro and Pizza Hut.

All-day menu concept gathers pace

The all-day menu saw ongoing momentum in 2017, best exemplified by the success of two prominent new players, Gazi College Eatery and Estrella World Street Food. Gazi College operates three outlets in Athens, serving breakfast, coffee, lunch and dinner, along with a wide range of beverages, sweet and savoury snacks and light meals.

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Full-Service Restaurants Sample Report Full-Service Restaurants Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Full-Service Restaurants industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Full-Service Restaurants industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Full-Service Restaurants in Greece market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Full-Service Restaurants in Greece?
What are the major brands in Greece?
What cuisine type (Latin American, Asian, North American etc.) is most popular in full-service restaurants in Greece?
How prevalent is casual dining in Greece and how is this category expected to grow over the next five years?
How fragmented is the full-service restaurant industry in Greece?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

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Full-Service Restaurants in Greece - Category analysis

HEADLINES

PROSPECTS

Slowdown in decline amidst tourism momentum

Greek cuisine remains dominant, increasingly with a “twist”

Greeks develop an interest in ethnic cuisines

COMPETITIVE LANDSCAPE

Chains marginally present in a channel dominated by independent operators

All-day menu concept gathers pace

CATEGORY DATA

Table 1 Full-Service Restaurants by Category: Units/Outlets 2012-2017
Table 2 Sales in Full-Service Restaurants by Category: Number of Transactions 2012-2017
Table 3 Sales in Full-Service Restaurants by Category: Foodservice Value 2012-2017
Table 4 Full-Service Restaurants by Category: % Units/Outlets Growth 2012-2017
Table 5 Sales in Full-Service Restaurants by Category: % Transaction Growth 2012-2017
Table 6 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2012-2017
Table 7 Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Units/Outlets 2012-2017
Table 8 Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Number of Transactions 2012-2017
Table 9 Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Foodservice Value 2012-2017
Table 10 Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Units/Outlets Growth 2012-2017
Table 11 Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Transaction Growth 2012-2017
Table 12 Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Foodservice Value Growth 2012-2017
Table 13 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2013-2017
Table 14 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2014-2017
Table 15 Forecast Full-Service Restaurants by Category: Units/Outlets 2017-2022
Table 16 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2017-2022
Table 17 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2017-2022
Table 18 Forecast Full-Service Res taurants by Category: % Units/Outlets Growth 2017-2022
Table 19 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2017-2022
Table 20 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2017-2022
Table 21 Forecast Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Units/Outlets 2017-2022
Table 22 Forecast Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Number of Transactions 2017-2022
Table 23 Forecast Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Foodservice Value 2017-2022
Table 24 Forecast Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Units/Outlets Growth 2017-2022
Table 25 Forecast Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Transaction Growth 2017-2022
Table 26 Forecast Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Foodservice Value Growth 2017-2022

Consumer Foodservice in Greece - Industry Overview

EXECUTIVE SUMMARY

Tourism and relative economic stabilisation lead to slowdown of decline

Slowdown of decline amidst rising tourist influx

Chained operators outperform independent ones

Independent operators account for the vast majority of transactions

Slowdown of decline and stabilisation expected due to momentum of tourism and relatively stable economy

MARKET DATA

Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2012-2017
Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2012-2017
Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2012-2017
Table 30 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2017
Table 31 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2012-2017
Table 32 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2012-2017
Table 33 Sales in Consumer Foodservice by Food vs Drinks Split by Type: % Foodservice Value 2017
Table 34 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2017
Table 35 Sales in Consumer Foodservice by Location: % Foodservice Value 2012-2017
Table 36 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2013-2017
Table 37 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2017
Table 38 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2017
Table 39 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2017-2022
Table 40 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2017-2022

Megatrends

Country Report

Full-Service Restaurants in Greece

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Slowdown in decline amidst tourism momentum

Greek cuisine remains dominant, increasingly with a “twist”

Greeks develop an interest in ethnic cuisines

COMPETITIVE LANDSCAPE

Chains marginally present in a channel dominated by independent operators

All-day menu concept gathers pace

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Full-Service Restaurants in Greece - Category analysis

HEADLINES

PROSPECTS

Slowdown in decline amidst tourism momentum

Greek cuisine remains dominant, increasingly with a “twist”

Greeks develop an interest in ethnic cuisines

COMPETITIVE LANDSCAPE

Chains marginally present in a channel dominated by independent operators

All-day menu concept gathers pace

CATEGORY DATA

Consumer Foodservice in Greece - Industry Overview

EXECUTIVE SUMMARY

Tourism and relative economic stabilisation lead to slowdown of decline

Slowdown of decline amidst rising tourist influx

Chained operators outperform independent ones

Independent operators account for the vast majority of transactions

Slowdown of decline and stabilisation expected due to momentum of tourism and relatively stable economy

MARKET DATA

SOURCES

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