Having been negatively affected by consumer foodservice closures due to the lockdown in 2020, starting from Q3 2020 companies in full-service restaurants shifted their focus to home delivery and takeaway to minimise their losses and adapt to the new normal. The share of home delivery and takeaway amongst full-service restaurants prior to the pandemic was marginal, with only a few operators offering this service, while the majority offered table service only.
During the first lockdown in March 2020, most Greeks shifted nearly exclusively to cooking at home, but this trend faded by the second lockdown, which started in November 2020 and lasted until May 2021. During the first wave consumers were more reluctant to order food, both due to fear of the pandemic, but also to save money amidst the widespread uncertainty, as jobs were suspended, and because they had more time to cook.
Although the borders for leisure travel to Greece reopened on 14 May 2021, arrivals were very limited until mid-July. Tourism is key to sales in full-service restaurants, especially in the islands.
As restrictions are gradually being lifted as vaccinations are rolled out, an increase in eat-in is expected from 2022 onwards, with 2022 set to see a particularly strong rise. A key obstacle to companies’ performance in 2021 remained the ban on table service in closed spaces, hence operators with no capacity to serve customers outdoors suffered even on the reopening of consumer foodservice.
Home delivery and takeaway were key to the survival of businesses during the pandemic, and consumers’ mentality towards takeaway and home delivery also changed. Pre-COVID-19, consumers in Greece would only order pizza, souvlaki or burgers at home from limited-service restaurants.
The impact of COVID-19 on disposable incomes will take its toll on full-service restaurants in the forecast period. Unemployment is set to rise, as job losses are expected to gather pace from 2022 onwards, given that business closures are expected, and living costs are rising amidst hikes in petrol and energy prices, which have a direct and indirect impact on goods and services.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Full-Service Restaurants industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Full-Service Restaurants industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Full-Service Restaurants
FSR (full-service restaurants) encompasses all sit-down establishments where the focus is on food rather than on drink. FSR is characterized by table service and a relatively higher quality of food compared to quick-service units. Menus offer multiple selections and may include breakfast, lunch and dinner. Preparation of food products is often complex and involves multiple steps. NOTE: restaurants types catalogued in this segment refer to table-service only (outlets with a proper “full table service:” wait staff attending customers and taking orders at the tables). Outlets with “limited table service” are excluded from FSR. For example: outlets where customers order their food at the counter are excluded (even though the waiter will then bring the food at the table).
See All of Our DefinitionsThis report originates from Passport, our Full-Service Restaurants research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!