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Learn moreApr 2020
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Full-service restaurants saw another consecutive year of current value decline in 2019, along with declines in outlet numbers and transaction volumes. However, the decline was slower than in several previous years, partly because the channel had already shrunk significantly, but also due to the rise in tourism.
Greek taverns dominate full-service restaurants in Greece. Until recently, consumer awareness of other cuisines was low and Greeks were not keen to experiment with new flavours and exotic cuisines.
The entry of Finnish start-up Wolt in Greece in January 2019, starting in Athens, is expected to help boost sales of full-service restaurants via home delivery. Most full-service restaurants do not offer home delivery in Greece, due to the costs involved, with any players which do offer home delivery tending to use employees.
In value terms, TGI Fridays ranked first in full-service restaurants, followed by La Pasteria, Pizza Roma, Palmie Bistro, Koi Sushi and Pizza Hut. However, this is a very fragmented channel, dominated by independent operators, with the vast majority of operators classified in European full-service restaurants, offering Greek cuisine.
The premiumisation trend seen in full-service restaurants is shaping the competitive landscape. The players that are performing the best are mostly upmarket.
Although trends in pizza are far more favourable to home delivery/take-away than pizza full-service restaurants, the leading player in overall full-service restaurants in terms of outlet numbers in 2019 was Pizza Roma. However, it is closing outlets due to the competition with pizza limited-service restaurants.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Full-Service Restaurants industry in Greece with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Full-Service Restaurants industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.
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Why buy this report?
This industry report originates from Passport, our Consumer Foodservice market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.