Moving into 2023, inflation and the high cost of raw materials, labour wages and energy are expected to continue to place a downward pressure on profit margins, likely forcing more full-service restaurants to close business. This is likely to affect independent European full-service restaurants (including Greek restaurants) more than others as the market is saturated.
Compared to other European countries, the number of Asian, Latin American and Middle Eastern full-service restaurants remains limited in Greece. There is thus ample room for growth in these areas, especially as more and more Greeks show a growing interest in these cuisines.
North American full-service restaurants are also set to perform well given how much people love burgers. There is a growing demand for gourmet burgers, with restaurants experimenting with different ingredients and home-made brioche buns, different kinds of meat or meat substitutes and a variety of sauces.
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Understand the latest market trends and future growth opportunities for the Full-Service Restaurants industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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FSR (full-service restaurants) encompasses all sit-down establishments where the focus is on food rather than on drink. FSR is characterized by table service and a relatively higher quality of food compared to quick-service units. Menus offer multiple selections and may include breakfast, lunch and dinner. Preparation of food products is often complex and involves multiple steps. NOTE: restaurants types catalogued in this segment refer to table-service only (outlets with a proper “full table service:” wait staff attending customers and taking orders at the tables). Outlets with “limited table service” are excluded from FSR. For example: outlets where customers order their food at the counter are excluded (even though the waiter will then bring the food at the table).See All of Our Definitions
This report originates from Passport, our Full-Service Restaurants research and analysis database.
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