Executive Summary

Apr 2019
PROSPECTS
Large corporates introducing more sub-brands

Consumers, especially from younger generations, are demanding more exclusive and unique dining experiences, with traditional corporate players such as Maxim’s, Fulum, and Tao Heung suffering a decline in popularity. Leading players are thus introducing smaller brands, targeting customers looking for modern Asian cuisine.

All-day dining concept generating promising revenue

Under strong competition from limited-service restaurants, full-service operators also introduced the concept of all-day dining to capture multiple revenue streams. While traditional full-service Chinese restaurants are still lagging behind, various European and North American restaurants are extending their menus to include breakfast and afternoon tea.

Mobile purchases on the rise, but still represent minority share

While third-party order apps continue to expand and grow in popularity, restaurant operators still rely heavily on dine-in receipts. The cost of recruiting drivers and managing logistics has been transferred to both operators and customers, discouraging users from ordering through the platforms due to a required minimum order amount and additional service charge.

COMPETITIVE LANDSCAPE
Brand updates required for continuous success

Despite the general perception of North American restaurants as being somewhat unhealthy, Outback Steakhouse has successfully reversed its declining performance and revamped the brand by expanding its food menus to include seafood and veggie platters and updating store interiors to create a modern, lighter dining experience. Sales revenues have increased at a healthy rate since brand repositioning during the review period.

Pizza chains repositioning

Pizza Express has strengthened its existing product offerings and diversified its menu with well-balanced, greener food choices. The brand partners with sustainable and plant-based food suppliers and has reinvented its offering to cater to local consumers, who tend to perceive pizza as a calorie-dense, unhealthy food.

Incumbents diversify across cuisines and price points

Maxim’s Caterers, Tao Heung, and Fulum remain the leading players within the chained full-service restaurant sector. Given their mature capital flow and abundant resources, these companies are able to implement a diversified and comprehensive brand portfolio featuring various cuisines and price points to capture the broadest consumer groups and dining occasions.

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Full-Service Restaurants in Hong Kong, China

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Overview

Discover the latest market trends and uncover sources of future market growth for the Full-Service Restaurants industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Full-Service Restaurants industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Full-Service Restaurants in Hong Kong, China market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Full-Service Restaurants in Hong Kong, China?
  • What are the major brands in Hong Kong, China?
  • What cuisine type (Latin American, Asian, North American etc.) is most popular in full-service restaurants in Hong Kong, China?
  • How prevalent is casual dining in Hong Kong, China and how is this category expected to grow over the next five years?
  • How fragmented is the full-service restaurant industry in Hong Kong, China?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Full-Service Restaurants in Hong Kong, China - Category analysis

HEADLINES

PROSPECTS

Large corporates introducing more sub-brands
All-day dining concept generating promising revenue
Mobile purchases on the rise, but still represent minority share

COMPETITIVE LANDSCAPE

Brand updates required for continuous success
Pizza chains repositioning
Incumbents diversify across cuisines and price points

CATEGORY DATA

Table 1 Full-Service Restaurants by Category: Units/Outlets 2013-2018
Table 2 Sales in Full-Service Restaurants by Category: Number of Transactions 2013-2018
Table 3 Sales in Full-Service Restaurants by Category: Foodservice Value 2013-2018
Table 4 Full-Service Restaurants by Category: % Units/Outlets Growth 2013-2018
Table 5 Sales in Full-Service Restaurants by Category: % Transaction Growth 2013-2018
Table 6 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2013-2018
Table 7 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2014-2018
Table 8 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2015-2018
Table 9 Forecast Full-Service Restaurants by Category: Units/Outlets 2018-2023
Table 10 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2018-2023
Table 11 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2018-2023
Table 12 Forecast Full-Service Res taurants by Category: % Units/Outlets Growth 2018-2023
Table 13 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 14 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2018-2023

Consumer Foodservice in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

Healthy growth with positive market landscape
Hybrid concepts on the rise
Traditional chained businesses show signs of slowdown
Specialised food menus embraced by independent stores
Optimistic outlook given strong domestic demand and tourism revival

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2018
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2013-2018
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2013-2018
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2013-2018
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2018
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2018
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2013-2018
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2018
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2018
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2018
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023

SOURCES

Summary 1 Research Sources