Social distancing measures continued in Hong Kong during 2021. In general, full-service restaurants used to be busy in January and February, especially Chinese restaurants, due to New Year activities and family gatherings.
Even though Hong Kong is still in partial lockdown and tourists are not allowed to enter the city, full-service restaurants saw partial recovery from its massive decline in 2020, thanks to strong domestic consumption. For one thing, the Hong Kong government released its Consumption Voucher Scheme in the middle of the year.
In the past it was not common to see full-service restaurants provide takeaway services in Hong Kong, as such dishes are generally harder to pack for transport, and consumers prefer foods that are convenient and fast to eat when they choose to order takeaway. During the pandemic, however, full-service restaurants needed to find ways to survive the social distancing measures, including the limitation on the number of people who could sit at a table, and no dine-in allowed after 18.
After almost two years of lockdown, the Hong Kong government actively discussed the topic of a broader opening-up with Mainland China. However, in early 2022 a fifth wave of COVID-19 was seen in Hong Kong, with thousands of cases identified on a daily basis.
The competition within full-service restaurants in Hong Kong is fierce, as customers are exposed to various types of restaurants and can access global dishes with ease. Customers are looking to dine-in in a place that not only serves good-quality dishes, but can also convey a unique and interesting concept.
Whilst consumers are constantly emphasising the quality and taste of dishes in full-service restaurants, these are no longer the only areas of focus. Full-service restaurants have been trying to market themselves as being environmentally-friendly and socially responsible.
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FSR (full-service restaurants) encompasses all sit-down establishments where the focus is on food rather than on drink. FSR is characterized by table service and a relatively higher quality of food compared to quick-service units. Menus offer multiple selections and may include breakfast, lunch and dinner. Preparation of food products is often complex and involves multiple steps. NOTE: restaurants types catalogued in this segment refer to table-service only (outlets with a proper “full table service:” wait staff attending customers and taking orders at the tables). Outlets with “limited table service” are excluded from FSR. For example: outlets where customers order their food at the counter are excluded (even though the waiter will then bring the food at the table).See All of Our Definitions
This report originates from Passport, our Full-Service Restaurants research and analysis database.
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