Executive Summary

Apr 2019
PROSPECTS
Full-service restaurants continue to struggle

Following very difficult years in 2016 and 2017, when the category was adversely impacted by terrorist attacks, especially in Brussels, full-service restaurants continued to struggle in 2018. This was due to several factors.

Online ordering growing in popularity

Facing increasing pressure on profit margins due to very high labour and administrative costs, full-service restaurants, especially independents, adopted different strategies in 2018. Following the full implementation of the black box cash register system, full-service restaurants have found online ordering via partnerships with third-party providers such as Deliveroo and Uber Eats to be very valuable.

Use of common kitchens an alternative to reduce fixed costs

Another measure used by a number of full-service restaurants in order to reduce fixed costs has been the common kitchen, with this involving a chain or a number of affiliated independent restaurants making use of a single kitchen; the food prepared in a common kitchen is then served in each of the chained or affiliated restaurants. This concept, which requires a minimum of three affiliated restaurants to make it profitable, also means, however, that restaurants only warm up food.

COMPETITIVE LANDSCAPE
Full-service restaurants remains an extremely fragmented category

Full-service restaurants remained a very fragmented category in 2018. Independent operators continued to account for the vast majority of both outlets and retail value sales.

Ellis Gourmet Burger performs well in 2018

Among the few chains operating in Belgium, Ellis Gourmet Burger performed well in 2018. The company benefited from rising consumer demand for gourmet burgers and managed to attract new consumers, especially millennials, thanks to both ongoing menu innovation and a strong focus on sustainability and environmental issues.

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Full-Service Restaurants in Belgium

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Overview

Discover the latest market trends and uncover sources of future market growth for the Full-Service Restaurants industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Full-Service Restaurants industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Full-Service Restaurants in Belgium market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Full-Service Restaurants in Belgium?
  • What are the major brands in Belgium?
  • What cuisine type (Latin American, Asian, North American etc.) is most popular in full-service restaurants in Belgium?
  • How prevalent is casual dining in Belgium and how is this category expected to grow over the next five years?
  • How fragmented is the full-service restaurant industry in Belgium?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Full-Service Restaurants in Belgium - Category analysis

HEADLINES

PROSPECTS

Full-service restaurants continue to struggle
Online ordering growing in popularity
Use of common kitchens an alternative to reduce fixed costs

COMPETITIVE LANDSCAPE

Full-service restaurants remains an extremely fragmented category
Ellis Gourmet Burger performs well in 2018

CATEGORY DATA

Table 1 Full-Service Restaurants by Category: Units/Outlets 2013-2018
Table 2 Sales in Full-Service Restaurants by Category: Number of Transactions 2013-2018
Table 3 Sales in Full-Service Restaurants by Category: Foodservice Value 2013-2018
Table 4 Full-Service Restaurants by Category: % Units/Outlets Growth 2013-2018
Table 5 Sales in Full-Service Restaurants by Category: % Transaction Growth 2013-2018
Table 6 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2013-2018
Table 7 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2014-2018
Table 8 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2015-2018
Table 9 Forecast Full-Service Restaurants by Category: Units/Outlets 2018-2023
Table 10 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2018-2023
Table 11 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2018-2023
Table 12 Forecast Full-Service Res taurants by Category: % Units/Outlets Growth 2018-2023
Table 13 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 14 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2018-2023

Consumer Foodservice in Belgium - Industry Overview

EXECUTIVE SUMMARY

Modest growth recorded by consumer foodservice in Belgium in 2018
A focus on innovation
Increasing consolidation in an extremely fragmented industry
Independents continue to decline in 2018
Positive outlook for consumer foodservice over the forecast period

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2018
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2013-2018
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2013-2018
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2013-2018
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2018
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2018
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2013-2018
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2018
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2018
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2018
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023

SOURCES

Summary 1 Research Sources