Full-Service Restaurants in Saudi Arabia

PROSPECTS

Move away from austerity as consumers revert to normal dining habits and women enter the workforce

During 2018 when VAT was implemented, prices increased by 5% on most commodities, making consumers more careful in their spending. This led many to reduce their frequency of dining out or to cut down on the number of courses.

Weekly promotions and leisure tourists help industry players to grow

Thanks to the ongoing economic situation in the Kingdom, many restaurants need to find solutions and other strategies to help them survive. For example, Steak House, a chain of famous restaurants in Saudi Arabia, engages in a daily promotion and offers children’s meals for free.

Saudization impacts the service in full-service restaurants

Saudization is continually increasing, which is leading to the departure of a huge number of expats. In addition, the government is continually announcing new decisions and regulations, which impact all industries, including the food industry.

COMPETITIVE LANDSCAPE

Pizza Hut remains the leading brand overall while PF Chang expands further in Asian cuisine11

Despite the widespread presence of local full-service restaurants in the Kingdom, the development of modern retailing, especially shopping centres, mean foreign chains are better able to compete. As such, Pizza Hut, which is operated by various franchisees, remained the leading brand in full-service restaurants in value sales terms in 2019.

Piatto is the leader in chained European full-service restaurants

Piatto, which is operated by Al Faisaliah Group, clearly led European full-service restaurants in value sales terms in 2019, boosted by its growing reputation and its customer loyalty. Piatto is famous for its Italian cuisine and its relaxing Italian décor.

The Entertainer helps boost performance of full-service restaurants

The Entertainer is a mobile application that runs buy-one-get-one-free offers for restaurants, travel, leisure attractions, spas, gyms and places of entertainment. It is very popular in the Middle East, where users can benefit from the selected restaurants on their application.

Files are delivered directly into your account within a few minutes of purchase.