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Full-Service Restaurants in
Saudi Arabia

Country Report

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Executive Summary

Jun 2019
PROSPECTS
Austerity is an important factor affecting the foodservice market

Since the start of the difficult economic situation in Saudi Arabia, consumers have become more careful with their budgets and they changed their spending priorities. With VAT being implemented in 2018, this led to prices increasing by 5% on most commodities, which made consumers even more careful with their expenditure.

Weekly promotions are a good strategy for restaurants to follow

As the difficult economic situation continues to be seen in Saudi Arabia, many restaurants are needing to find solutions and other strategies to help them survive in the marketplace. For example, Steak House, a chain of famous restaurants in Saudi Arabia, has a daily promotion so that every day it offers different promotions as well as offering children’s meals for free.

Saudization impacts the service in full-service restaurants

The percentage of Saudization is continually increasing, which is leading to the departure of a huge number of expats. In addition, the government is continually announcing new decisions and regulations, which impact all industries, including the food industry.

COMPETITIVE LANDSCAPE
Pizza Hut remains the leading brand

Pizza Hut, which is operated by various franchisees, remained the leading brand in full-service restaurants in value sales terms in 2018. It was also the leading brand in terms of number of outlets and transactions.

Piatto is the leader in chained European full-service restaurants

Piatto, which is operated by Al Faisaliah Group, clearly led European full-service restaurants in value sales terms in 2018, boosted by its growing reputation and its customer loyalty. Piatto is famous for its Italian cuisine and its relaxing Italian décor.

The Entertainer helps boost the full-service restaurants performance

The Entertainer is a mobile application that runs buy-one-get-one-free offers for restaurants, travel, leisure attractions, spas, gyms and places of entertainment. It is very popular in the Middle East, where users can benefit from the selected restaurants on their application.

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Full-Service Restaurants in Saudi Arabia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Full-Service Restaurants industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Full-Service Restaurants industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Full-Service Restaurants in Saudi Arabia market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Full-Service Restaurants in Saudi Arabia?
  • What are the major brands in Saudi Arabia?
  • What cuisine type (Latin American, Asian, North American etc.) is most popular in full-service restaurants in Saudi Arabia?
  • How prevalent is casual dining in Saudi Arabia and how is this category expected to grow over the next five years?
  • How fragmented is the full-service restaurant industry in Saudi Arabia?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Full-Service Restaurants in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Austerity is an important factor affecting the foodservice market
Weekly promotions are a good strategy for restaurants to follow
Saudization impacts the service in full-service restaurants

COMPETITIVE LANDSCAPE

Pizza Hut remains the leading brand
Piatto is the leader in chained European full-service restaurants
The Entertainer helps boost the full-service restaurants performance

CATEGORY DATA

Table 1 Full-Service Restaurants by Category: Units/Outlets 2013-2018
Table 2 Sales in Full-Service Restaurants by Category: Number of Transactions 2013-2018
Table 3 Sales in Full-Service Restaurants by Category: Foodservice Value 2013-2018
Table 4 Full-Service Restaurants by Category: % Units/Outlets Growth 2013-2018
Table 5 Sales in Full-Service Restaurants by Category: % Transaction Growth 2013-2018
Table 6 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2013-2018
Table 7 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2014-2018
Table 8 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2015-2018
Table 9 Forecast Full-Service Restaurants by Category: Units/Outlets 2018-2023
Table 10 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2018-2023
Table 11 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2018-2023
Table 12 Forecast Full-Service Res taurants by Category: % Units/Outlets Growth 2018-2023
Table 13 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 14 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2018-2023

Consumer Foodservice in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Saudization and austerity changing the foodservice market
New strategies to boost the market
Local players are entering the foodservice market
Independent foodservice continues to grow
Growth expected over the forecast period

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2018
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2013-2018
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2013-2018
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2013-2018
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2018
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2018
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2013-2018
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2018
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2018
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2018
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023

SOURCES

Summary 1 Research Sources