Full-Service Restaurants in Saudi Arabia

PROSPECTS

Austerity is an important factor affecting the foodservice market

Since the start of the difficult economic situation in Saudi Arabia, consumers have become more careful with their budgets and they changed their spending priorities. With VAT being implemented in 2018, this led to prices increasing by 5% on most commodities, which made consumers even more careful with their expenditure.

Weekly promotions are a good strategy for restaurants to follow

As the difficult economic situation continues to be seen in Saudi Arabia, many restaurants are needing to find solutions and other strategies to help them survive in the marketplace. For example, Steak House, a chain of famous restaurants in Saudi Arabia, has a daily promotion so that every day it offers different promotions as well as offering children’s meals for free.

Saudization impacts the service in full-service restaurants

The percentage of Saudization is continually increasing, which is leading to the departure of a huge number of expats. In addition, the government is continually announcing new decisions and regulations, which impact all industries, including the food industry.

COMPETITIVE LANDSCAPE

Pizza Hut remains the leading brand

Pizza Hut, which is operated by various franchisees, remained the leading brand in full-service restaurants in value sales terms in 2018. It was also the leading brand in terms of number of outlets and transactions.

Piatto is the leader in chained European full-service restaurants

Piatto, which is operated by Al Faisaliah Group, clearly led European full-service restaurants in value sales terms in 2018, boosted by its growing reputation and its customer loyalty. Piatto is famous for its Italian cuisine and its relaxing Italian décor.

The Entertainer helps boost the full-service restaurants performance

The Entertainer is a mobile application that runs buy-one-get-one-free offers for restaurants, travel, leisure attractions, spas, gyms and places of entertainment. It is very popular in the Middle East, where users can benefit from the selected restaurants on their application.

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