In consumer foodservice, full-service restaurants were the worst affected by the COVID-19 pandemic and continued social distancing restrictions due to the nature of their business. However, in October the government lifted most COVID-19 related restrictions on fully vaccinated people at closed venues such as restaurants.
The health and wellness trend is gaining traction in Saudi Arabia too. Restaurants increasingly propose healthier meals on their menus, such as gluten free options.
Social media is an increasingly important tool for the success of any brand. There is growing number of influencers and food bloggers in Saudi Arabia and more and more brands pay such influencers to share a post on their social media accounts, whether it is on Instagram or Snapchat.
In the aftermath of COVID-19, full-service restaurants in Saudi Arabia is expected to make a swift recovery. From 2022, the category is projected to record double-digit growth in foodservice value sales and the number of transactions as chained and independent full-service restaurants alike recover from the effects of COVID-19.
Growth in full-service restaurants in the forecast period will be stimulated by the growing number of women in the work force and Saudization, all of which have improved the disposable incomes of many local families. More restaurants also provided mixed gender sittings in restaurants, where previously restaurants had segregated seating areas for men and women.
Amongst the worst hit players in full-service restaurants during the COVID-19 pandemic were pizza full-service restaurants, Asian full-service restaurants and middle Eastern full-service restaurants. The lack of tourism in the Kingdom contributed heavily to the decline in sales felt by these categories.
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FSR (full-service restaurants) encompasses all sit-down establishments where the focus is on food rather than on drink. FSR is characterized by table service and a relatively higher quality of food compared to quick-service units. Menus offer multiple selections and may include breakfast, lunch and dinner. Preparation of food products is often complex and involves multiple steps. NOTE: restaurants types catalogued in this segment refer to table-service only (outlets with a proper “full table service:” wait staff attending customers and taking orders at the tables). Outlets with “limited table service” are excluded from FSR. For example: outlets where customers order their food at the counter are excluded (even though the waiter will then bring the food at the table).See All of Our Definitions
This report originates from Passport, our Full-Service Restaurants research and analysis database.
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