Executive Summary

Jun 2019
PROSPECTS
Egyptian consumers shift to smart casual dining

Following the currency devaluation of the Egyptian pound, and later the increase in the Value Added Tax (VAT), consumer behaviour was naturally expected to change. However, instead of withdrawing from out-of-home consumption, consumers merely adapted their eating habits and choices to match their new purchasing power.

Family dining culture shapes menu and restaurant offerings

In a culture that deeply values familial and social bonds, Egyptian consumers tend to dine out in large groups. Restaurants have grown to understand the undeniable effect this can have on the collective decision of “where are we going to eat?” The solution has been to attempt to accommodate the different tastes of every individual in any group by offering an “international menu”, rather than one cuisine (such as Thai, Italian, Oriental, etc).

Increased operational costs lead restaurants to overhaul menu and operations

Many restaurants have implemented unconventional methods in order to increase their revenues. For example, one restaurant discovered that by having slightly less comfortable furniture, there would be a higher table turnover.

COMPETITIVE LANDSCAPE
Leading players

Mori Sushi continues to lead the Egyptian chained Asian full-service restaurants due to its continuous menu development and the lack of premium-quality competing restaurants in this category; it targets niche consumers and thus rarely offers promotional prices in order to keep its premium target group. The popularity it has achieved in Egypt encouraged its operation to open new branch in Dubai UAE, besides expanding in key locations in Egypt.

Competition changes according to consumer tastes

Egyptian consumer foodservice is changing year on year to cope with changes in consumer tastes, such as the growing trend of seeking healthy, delicious dining options in a city that used to love junk food. There also is a lack of and consumers are continually seeking family-friendly dining spaces with safe playing areas for children.

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Full-Service Restaurants in Egypt

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Overview

Discover the latest market trends and uncover sources of future market growth for the Full-Service Restaurants industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Full-Service Restaurants industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Full-Service Restaurants in Egypt market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Full-Service Restaurants in Egypt?
  • What are the major brands in Egypt?
  • What cuisine type (Latin American, Asian, North American etc.) is most popular in full-service restaurants in Egypt?
  • How prevalent is casual dining in Egypt and how is this category expected to grow over the next five years?
  • How fragmented is the full-service restaurant industry in Egypt?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Full-Service Restaurants in Egypt - Category analysis

HEADLINES

PROSPECTS

Egyptian consumers shift to smart casual dining
Family dining culture shapes menu and restaurant offerings
Increased operational costs lead restaurants to overhaul menu and operations

COMPETITIVE LANDSCAPE

Leading players
Competition changes according to consumer tastes

CATEGORY DATA

Table 1 Full-Service Restaurants by Category: Units/Outlets 2013-2018
Table 2 Sales in Full-Service Restaurants by Category: Number of Transactions 2013-2018
Table 3 Sales in Full-Service Restaurants by Category: Foodservice Value 2013-2018
Table 4 Full-Service Restaurants by Category: % Units/Outlets Growth 2013-2018
Table 5 Sales in Full-Service Restaurants by Category: % Transaction Growth 2013-2018
Table 6 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2013-2018
Table 7 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2014-2018
Table 8 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2015-2018
Table 9 Forecast Full-Service Restaurants by Category: Units/Outlets 2018-2023
Table 10 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2018-2023
Table 11 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2018-2023
Table 12 Forecast Full-Service Res taurants by Category: % Units/Outlets Growth 2018-2023
Table 13 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 14 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2018-2023

Consumer Foodservice in Egypt - Industry Overview

EXECUTIVE SUMMARY

Players consumer foodservice see new opportunities despite challenging economic conditions
International chains impacted by the changing economic landscape
Online food delivery remains highly competitive
New concept foodservice openings change the face of Egyptian foodservice
Foodservice sector to mature with better service standards over the forecast period

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2018
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2013-2018
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2013-2018
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2013-2018
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2018
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2018
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2013-2018
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2018
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2018
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2018
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023

SOURCES

Summary 1 Research Sources