Full-service restaurants suffered one of the steepest foodservice value declines within consumer foodservice in Egypt during the COVID-19 pandemic, leading to the most severe fall in the number of outlets in the whole channel in 2020. These outlets are highly dependent on eat-in sales and the lockdown periods, together with consumers’ desire to maintain social distancing, led to devasting losses for eat-in business.
Middle Eastern full-service restaurants remained the largest channel within full-service restaurants in 2021, characterised by authentic local cuisine. The channel offers a wide variety of options in terms of pricing, ranging from fine dining to economy, making it accessible to more consumers than some other types of full-service restaurants.
During the review period, the majority of North American full-service restaurants closed or declined in popularity among local consumers. However, in 2021, they had a comeback.
Full-service restaurants is expected to record double-digit value growth throughout the forecast period. Eat-in sales, the mainstay of full-service restaurants’ business, will continue to recover strongly as weekly family meals in full-service restaurants will rapidly become a common occurrence again, with consumers tending to dine out in large groups.
Online ordering from full-service restaurants recorded triple-digit foodservice value growth during the COVID-19 pandemic. With the increasing number of smartphone users in Egypt, a growing number of full-service restaurants looked to increase their presence through online ordering and delivery platforms as one of the few opportunities to compensate for the devastating impact on eat-in sales.
Middle Eastern full-service restaurants is anticipated to continue to dominate consumer foodservice in Egypt in the forecast period. Some successful new concepts that emerged during 2021 include that of the new Turkish restaurant Bosporus.
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Full-Service Restaurants
FSR (full-service restaurants) encompasses all sit-down establishments where the focus is on food rather than on drink. FSR is characterized by table service and a relatively higher quality of food compared to quick-service units. Menus offer multiple selections and may include breakfast, lunch and dinner. Preparation of food products is often complex and involves multiple steps. NOTE: restaurants types catalogued in this segment refer to table-service only (outlets with a proper “full table service:” wait staff attending customers and taking orders at the tables). Outlets with “limited table service” are excluded from FSR. For example: outlets where customers order their food at the counter are excluded (even though the waiter will then bring the food at the table).
See All of Our DefinitionsThis report originates from Passport, our Full-Service Restaurants research and analysis database.
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