Full-service restaurants continued to see similar challenges and problems in 2021 to those faced in 2020. The various government programmes launched in 2020 in response to the pandemic to help consumer foodservice operators stay afloat were not enough in some instances to help outlets remain open.
All categories within full-service restaurants saw a rise in the average spend per transaction in 2021. Prices went up due to the digitalisation of services, fewer consumers being allowed inside restaurants (limited capacity) and an increase in food and energy prices.
Full-service restaurants saw another significant drop in the number of outlets in 2021 despite the introduction of government assistance programmes. Many independent small players decided to close their business or had to declare insolvency, with these players often operating with small margins and very little in the way of savings.
Full-service restaurants is expected to sales recover to pre-pandemic levels by the end of 2022. Nonetheless, challenges will remain, which could limit the growth potential of the category.
Pizza full-service restaurants is expected to bounce back earlier than other categories within full-service restaurants over the forecast period. This is expected to be largely driven by independent operators, which represent the vast majority of sales in the channel.
With fewer people travelling to work on a regular basis and fewer people expected to visit city centres over the forecast period, full-service restaurants that rely on city workers may need to redesign their business models. In line with this, there is likely to be more investment into home delivery services.
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FSR (full-service restaurants) encompasses all sit-down establishments where the focus is on food rather than on drink. FSR is characterized by table service and a relatively higher quality of food compared to quick-service units. Menus offer multiple selections and may include breakfast, lunch and dinner. Preparation of food products is often complex and involves multiple steps. NOTE: restaurants types catalogued in this segment refer to table-service only (outlets with a proper “full table service:” wait staff attending customers and taking orders at the tables). Outlets with “limited table service” are excluded from FSR. For example: outlets where customers order their food at the counter are excluded (even though the waiter will then bring the food at the table).See All of Our Definitions
This report originates from Passport, our Full-Service Restaurants research and analysis database.
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