The aforementioned Golden Gate Trade & Services JSC is the largest player in full-service restaurants in 2022, with a number of popular brands (GoGi House, Kichi Kichi, Sumo BBQ) and a significant network across the country. That said, the player only holds tiny, sub-decimal value shares, as the majority of full-service restaurants in Vietnam fall under unbranded “others”.
Economic challenges are expected to shape the landscape moving forwards – not just in full-service restaurants, but in foodservice overall. As discussed, costs from raw ingredients through to transportation are increasing, affecting food prices overall – not to mention running costs for operators.
Chained full-service restaurants are set to leverage their brand reputations to grow quickly over the forecast period, and especially gain consumers through trials in different locations across the country. For consumers, chained full-service restaurants are perceived to be reliable in relation to high standards of food quality and overall service, both of which are expected to be greater than those offered by small independents.
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Understand the latest market trends and future growth opportunities for the Full-Service Restaurants industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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FSR (full-service restaurants) encompasses all sit-down establishments where the focus is on food rather than on drink. FSR is characterized by table service and a relatively higher quality of food compared to quick-service units. Menus offer multiple selections and may include breakfast, lunch and dinner. Preparation of food products is often complex and involves multiple steps. NOTE: restaurants types catalogued in this segment refer to table-service only (outlets with a proper “full table service:” wait staff attending customers and taking orders at the tables). Outlets with “limited table service” are excluded from FSR. For example: outlets where customers order their food at the counter are excluded (even though the waiter will then bring the food at the table).See All of Our Definitions
This report originates from Passport, our Full-Service Restaurants research and analysis database.
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