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Country Report

Full-Service Restaurants in

Full-Service Restaurants in Nigeria

23 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Economic growth the key driver for full-service restaurants in Nigeria

As full-service restaurants are generally expensive, and the Nigerian eating out culture generally consists of taking just one course, growth of full-service restaurants is dependent on the development of the middle- and upper-income population. Full-service restaurants are popular among high-income consumers, who prefer hygienic and orderly environments and who are less price sensitive when it comes to buying meals.

Other full-service restaurants dominate

Full-service restaurants is dominated in terms of both outlets and sales by other full-service restaurants, which consists of restaurants offering indigenous Nigerian meals, including eba, pounded yam, and fufu with vegetable soup such as edika ikong, egusi, okra and banga. Whilst the traditional cuisine range is quite conservative, newer restaurant owners with exposure to Western foods are increasingly introducing haute-cuisine ranges, and providing experimental and innovative mixes of local foods.

Middle Eastern full-service restaurants to record the strongest value growth

After local restaurants, Asian full-service restaurants are the largest in terms of sales and outlets. These largely consist of Chinese restaurants, which, with their offerings of rice, noodles, and variety of meats, offer fairly similar meals to local ones and thus prove more popular among Nigerians than Western-type restaurants.

COMPETITIVE LANDSCAPE

A fragmented channel

Full-service restaurants is highly fragmented in Nigeria, and the low popularity of full-service restaurants relative to fast food means that operating a full-service restaurant is unlikely to be particularly profitable.

Hotels are key locations for full-service restaurants

Leading full-service restaurant brands in Nigeria belong to prominent hotel chains such as the Sheraton Hotel. They primarily serve affluent consumer segments, including expatriates, as these restaurants are expensive.

Some prospects for development

Among other full-service restaurants, where there is more scope to develop chains to serve indigenous foods, particularly as incomes grow, leading players currently include Calabar Kitchen and Jevenik Place. These outlets differentiate themselves from fast food restaurants serving indigenous foods largely by the use of waiting staff and more expansive meals in a cosy ambience.

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Full-Service Restaurants Sample Report Full-Service Restaurants Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Full-Service Restaurants industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Full-Service Restaurants industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Full-Service Restaurants in Nigeria market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Full-Service Restaurants in Nigeria?
What are the major brands in Nigeria?
What cuisine type (Latin American, Asian, North American etc.) is most popular in full-service restaurants in Nigeria?
How prevalent is casual dining in Nigeria and how is this category expected to grow over the next five years?
How fragmented is the full-service restaurant industry in Nigeria?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

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Full-Service Restaurants in Nigeria - Category analysis

HEADLINES

PROSPECTS

Economic growth the key driver for full-service restaurants in Nigeria

Other full-service restaurants dominate

Middle Eastern full-service restaurants to record the strongest value growth

COMPETITIVE LANDSCAPE

A fragmented channel

Hotels are key locations for full-service restaurants

Some prospects for development

CATEGORY DATA

Table 1 Full-Service Restaurants by Category: Units/Outlets 2012-2017
Table 2 Sales in Full-Service Restaurants by Category: Number of Transactions 2012-2017
Table 3 Sales in Full-Service Restaurants by Category: Foodservice Value 2012-2017
Table 4 Full-Service Restaurants by Category: % Units/Outlets Growth 2012-2017
Table 5 Sales in Full-Service Restaurants by Category: % Transaction Growth 2012-2017
Table 6 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2012-2017
Table 7 Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Units/Outlets 2012-2017
Table 8 Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Number of Transactions 2012-2017
Table 9 Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Foodservice Value 2012-2017
Table 10 Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Units/Outlets Growth 2012-2017
Table 11 Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Transaction Growth 2012-2017
Table 12 Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Foodservice Value Growth 2012-2017
Table 13 Forecast Full-Service Restaurants by Category: Units/Outlets 2017-2022
Table 14 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2017-2022
Table 15 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2017-2022
Table 16 Forecast Full-Service Res taurants by Category: % Units/Outlets Growth 2017-2022
Table 17 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2017-2022
Table 18 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2017-2022
Table 19 Forecast Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Units/Outlets 2017-2022
Table 20 Forecast Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Number of Transactions 2017-2022
Table 21 Forecast Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Foodservice Value 2017-2022
Table 22 Forecast Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Units/Outlets Growth 2017-2022
Table 23 Forecast Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Transaction Growth 2017-2022
Table 24 Forecast Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Foodservice Value Growth 2017-2022

Consumer Foodservice in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Consumer foodservice achieves good growth over the review period

The challenging economy leads to outlet contraction in 2017

A fragmented competitive landscape

Independents dominate

Bright prospects for chained outlet growth over the forecast period

MARKET DATA

Table 25 Units, Transactions and Value Sales in Consumer Foodservice 2012-2017
Table 26 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2012-2017
Table 27 Consumer Foodservice by Independent vs Chained: Units/Outlets 2012-2017
Table 28 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2017
Table 29 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2012-2017
Table 30 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2012-2017
Table 31 Sales in Consumer Foodservice by Food vs Drinks Split by Type: % Foodservice Value 2017
Table 32 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2017
Table 33 Sales in Consumer Foodservice by Location: % Foodservice Value 2012-2017
Table 34 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2013-2017
Table 35 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2017
Table 36 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2017
Table 37 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2017-2022
Table 38 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2017-2022

Megatrends

Country Report

Full-Service Restaurants in Nigeria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Economic growth the key driver for full-service restaurants in Nigeria

Other full-service restaurants dominate

Middle Eastern full-service restaurants to record the strongest value growth

COMPETITIVE LANDSCAPE

A fragmented channel

Hotels are key locations for full-service restaurants

Some prospects for development

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Full-Service Restaurants in Nigeria - Category analysis

HEADLINES

PROSPECTS

Economic growth the key driver for full-service restaurants in Nigeria

Other full-service restaurants dominate

Middle Eastern full-service restaurants to record the strongest value growth

COMPETITIVE LANDSCAPE

A fragmented channel

Hotels are key locations for full-service restaurants

Some prospects for development

CATEGORY DATA

Consumer Foodservice in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Consumer foodservice achieves good growth over the review period

The challenging economy leads to outlet contraction in 2017

A fragmented competitive landscape

Independents dominate

Bright prospects for chained outlet growth over the forecast period

MARKET DATA

DEFINITIONS

SOURCES

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