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Learn moreApr 2020
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Ongoing improvement in the economy and expansion in the mid-income group will spur the growth of full-service restaurants over the forecast period. After struggling in the middle of the review period, Nigeria’s economy is expected to improve over the forecast period, boosting disposable income levels and enabling more consumers to enjoy visiting full-service restaurants.
An increasing number of women are in paid employment, with this not only boosting many households’ incomes but also resulting in busier lifestyles for many. Growing urbanisation is also contributing to busy lifestyles, while urban consumers also have considerably more access to full-service restaurants.
Other full-service restaurants, mainly consisting of restaurants serving local Nigerian dishes, is the largest channel in terms of value sales. However, slow growth is expected in this channel as most Nigerians increasingly opt for lower-priced limited-service restaurants when seeking popular local food options.
Full-service restaurants had no significant chains at the end of the review period, suffering from a limited consumer base. Only mid- and high-income consumers can generally afford the prices charged by full-service restaurants, while many within this group employ domestic staff to cook and see little need to eat out.
As the Nigerian economy expands and interest in full-service restaurants increases over the forecast period, it is also likely that more international brands will enter. For example, North American full-service restaurant brands Johnny Rockets and Spur are present in Nigeria and expanded towards the end of the review period, while only accounting for two and five outlets respectively in 2019.
Full-service restaurants, particularly other independent full-service restaurants, are facing growing competition from limited-service restaurants offering Nigerian dishes at more affordable prices. Limited-service restaurants thus have a stronger appeal for the low and middle income group that cannot afford the more expensive menus offered by full-service restaurants.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Full-Service Restaurants industry in Nigeria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Full-Service Restaurants industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Foodservice market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.