2021 witnessed an overall increase in foodservice sales for full-service restaurants, as 96% of the eligible population (age 12 years and above) had been fully vaccinated, encouraging the government to gradually ease restrictions on socialising, and dining in foodservice establishments. Furthermore, continuing from 2020, foodservice players leveraged technology to offer food delivery options as well as contactless ordering for collection.
Demand for pizza full-service restaurants was already declining pre-pandemic due to the shift towards delivery and/or takeaway. Some chained pizza full-service restaurants that only offered dine-in options are now offering takeaway-only and delivery, which is increasingly pushing them towards limited-service classification as they scale down their dine-in outlets.
Continuing the trend from 2020, food delivery platforms are expected to further help full-service restaurants to reach new customers. Unlike the pre-pandemic period, whereby consumers’ restaurant options were closely tied to their location, consumer requirements in terms of meeting a particular craving from a specific restaurant whilst staying at home has urged delivery platforms to offer island-wide delivery options.
Over the forecast period, despite predictions for the full reopening of the country for international travel, the permanent closure of many foodservice establishments due to prolonged closure during 2020’s Circuit Breaker means that value sales (at constant 2021 prices) of full-service restaurants are expected to see a moderate improvement, with a full recovery to pre-pandemic levels not expected by the end of the forecast period. Many restaurants are expected to operate in smaller settings, adhering to safe distancing measures imposed by the government to ensure COVID-19 remains controlled in Singapore.
The local government has implemented a contingency plan to address the likelihood of COVID-19 becoming endemic in Singapore over the forecast period, and thus social distancing restrictions are expected to be lifted further. At the same time, in line with economic interests, Singapore is expected to gradually and cautiously open borders with countries at relatively low risk to allow greater business activity as well as tourism.
In 2021, full-service restaurants were not only trying to survive but also strategizing to meet consumers’ changing demands. Since the pandemic, local consumers have shown a greater interest in plant-based alternatives, as an attempt to switch to more sustainable lifestyles.
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FSR (full-service restaurants) encompasses all sit-down establishments where the focus is on food rather than on drink. FSR is characterized by table service and a relatively higher quality of food compared to quick-service units. Menus offer multiple selections and may include breakfast, lunch and dinner. Preparation of food products is often complex and involves multiple steps. NOTE: restaurants types catalogued in this segment refer to table-service only (outlets with a proper “full table service:” wait staff attending customers and taking orders at the tables). Outlets with “limited table service” are excluded from FSR. For example: outlets where customers order their food at the counter are excluded (even though the waiter will then bring the food at the table).See All of Our Definitions
This report originates from Passport, our Full-Service Restaurants research and analysis database.
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