Full-Service Restaurants in Singapore

PROSPECTS

Practicing sustainability as trend slowly picks up

Environmental consciousness and social responsibility have been the hot topics in the last year which trickles down to consumers seeking the same in what they consume. Although it is not prevalent in everyday lives in Singapore yet, a few large restaurant players have taken the lead in assuming responsibility in practising sustainability for the consumers who are demanding it.

Turning to technology for efficiency and faster turnover

Rising labour costs has been a recurring issue in the consumer foodservice industry. More full-service restaurants are turning to technology to reduce the demand for human manpower in running the restaurants.

Structural difficulties in full-service restaurants are expected to continue

Full-service restaurants have been struggling during the economic downturn as well as changing consumption patterns which make FSR less attractive in an increasingly expensive and difficult operating environment. High overhead costs of foodservice businesses continue to be a prevalent issue especially so following the government’s new regulation to further limit the quota of foreign labour.

COMPETITIVE LANDSCAPE

Asian full-service restaurants lead

With Singapore’s population comprised mainly of Asians, it is not surprising that Asian full-service restaurants maintains its lead. Din Tai Fung continues to be the category leader.

Saizeriya’s rapid growth in the last few years earns top spot in European chained FSR category

Saizeriya first opened in Singapore in 2014 and has rapidly opened new outlets over the years. The Japanese chain restaurant which focuses on Italian cuisine has successfully targeted the cost-conscious crowd that are looking for a restaurant experience.

More focus on dining experiences to entice customers

Singapore is known to have endless options when it comes to food and there are many that are more affordable to customers. Full-service restaurants have been struggling to keep up with the growth of the industry as customers are favouring cheaper options especially given the current uncertain economic situation.

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