Full-Service Restaurants in the Czech Republic

PROSPECTS

Full-service restaurants grows due to rising purchasing power and prices

Full-service restaurants experienced high transaction value and volume growth in 2018, due to rising prices and more frivolous consumer spending. Since EET implementation (electronic evidence of sales) in December 2016, restaurants have been increasing prices across all categories.

Beer restaurant and pub concepts curb the decline in on-trade sales of beer

European full-service restaurants in the Czech Republic is characterised by the strong and growing penetration of beer restaurant concepts, serving traditional Czech cuisine alongside a specific beer brand. Every major Czech brewery has its own dedicated restaurant concept(s), including Pilsner Urquell, Staropramen, Velkopopovický Kozel, Krušovice, Gambrinus and others.

Meal voucher digitalisation positively impacts the growth of full-service restaurants

A substantial number of full-service restaurants derive the majority of their customer traffic and sales from the lunch hours. Daily lunch menus are a popular form of dining, particularly for consumers receiving meal vouchers or pre-paid meal cards from their employers.

COMPETITIVE LANDSCAPE

Plzenský Prazdroj and Pivovary Staropramen expand their beer restaurant concepts

Plzenský Prazdroj, the leading Czech brewer, is expanding its beer restaurant concepts, as they enjoy a strong reputation amongst consumers. Popular beer brands from Plzenský Prazdroj each have their own restaurant concept(s) – Pilsner Urquell Original Restaurant (Pilsner Urquell), Kozlovna (Velkopopovický Kozel), Radegastovna (Radegast) and Original 1869 (Gambrinus).

Pizza Coloseum fills the gap in pizza full-service restaurants

Pizza Coloseum, a domestic chain of pizza full-service restaurants, grew to 14 outlets by expanding its franchise network outside of Prague. Pizza Coloseum offers customers a unique loyalty system, Bakarta, with over 45,000 cardholders collecting points for restaurant discounts or products from Coloseum’s partners.

Umbrella brand Ambiente builds multiple foodservice concepts

Another domestic foodservice chain, Ambiente, exhibits a cross-category strategy, incorporating multiple cuisines and concepts under one umbrella brand – Ambiente Restaurants. The chain is expanding its market footprint primarily through traditional Czech restaurant concept Lokál, which had seven outlets by the end of 2018.

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