Before COVID-19, the use of technology such as service robots was limited, as many Japanese restaurants, especially full-service restaurants, often place high importance on customer service with the Omotenashi concept, a Japanese concept of hospitality, where the hosts pay attention to detail and always provide the best service to customers. This was typically thought to be unattainable through service robots and non-in person contact services.
Sustainability is gaining momentum in Japan, driven largely by a push from the government. The Japanese government has been pushing companies to develop Sustainable Development Goals (SDGs) and formulate an action plan to achieve carbon neutrality by 2050.
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Understand the latest market trends and future growth opportunities for the Full-Service Restaurants industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Full-Service Restaurants industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
FSR (full-service restaurants) encompasses all sit-down establishments where the focus is on food rather than on drink. FSR is characterized by table service and a relatively higher quality of food compared to quick-service units. Menus offer multiple selections and may include breakfast, lunch and dinner. Preparation of food products is often complex and involves multiple steps. NOTE: restaurants types catalogued in this segment refer to table-service only (outlets with a proper “full table service:” wait staff attending customers and taking orders at the tables). Outlets with “limited table service” are excluded from FSR. For example: outlets where customers order their food at the counter are excluded (even though the waiter will then bring the food at the table).See All of Our Definitions
This report originates from Passport, our Full-Service Restaurants research and analysis database.
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