Full-service restaurants in Japan continued to struggle in 2021, due to the prolonged impact of COVID-19 for most of the year. The shortening of operating hours and a ban on alcoholic drinks were requested by the government during the state of emergency, and people continued to stay at home.
While relying on the growing demand for takeout and home delivery has been important, it is also crucial for full-service restaurants to take action in bringing customers back to physical outlets in order to maintain their presence and also to keep their businesses running. In order to realise this, foodservice players were observed to make efforts to offer experience-focused restaurants at the end of the review period.
With the challenging environment surrounding consumer foodservice, many players have been reviewing their existing business structure and creating new strategies to cope with the current conditions, as well as preparing for the post-COVID-19 future. Noticeable actions taken were mergers and acquisitions, company name changes, and also changes in business model.
While takeout and home delivery will continue to be a key focus, especially during COVID-19, it is important for foodservice players to also consider ways to bring customers back to physical outlets. In 2021, various initiatives were taken, but an additional push will be needed once COVID-19 conditions improve in the near future.
Due to the nature of full-service restaurants having a high level of service, from food ordering, to bringing the food, to taking away the dishes, and final payment, the amount of labour is more intensive compared with other consumer foodservice channels. With the decreasing population in Japan, full-service restaurants have been facing challenges in terms of maintaining the necessary number of staff, with many having issues in terms of staff shortages.
In the review period, the performance of full-service restaurants was not the same amongst all players, and performances were split based on whether the menu was specialised to one type of dish, or had an extensive range of dishes. Specialised stores performed much better than general restaurants, as customers were proactively choosing what they wanted to eat based on word of mouth through social media, or simply through personal choice.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Full-Service Restaurants industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Full-Service Restaurants industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
FSR (full-service restaurants) encompasses all sit-down establishments where the focus is on food rather than on drink. FSR is characterized by table service and a relatively higher quality of food compared to quick-service units. Menus offer multiple selections and may include breakfast, lunch and dinner. Preparation of food products is often complex and involves multiple steps. NOTE: restaurants types catalogued in this segment refer to table-service only (outlets with a proper “full table service:” wait staff attending customers and taking orders at the tables). Outlets with “limited table service” are excluded from FSR. For example: outlets where customers order their food at the counter are excluded (even though the waiter will then bring the food at the table).See All of Our Definitions
This report originates from Passport, our Full-Service Restaurants research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!