As the second wave of COVID-19 hit India in the initial months of 2021, consumer behaviour changed again. After having seen an easing of restrictions, people once again preferred to stay in their homes where they felt safe, and avoided stepping out with their families.
With the rising uncertainty, consumers found comfort in food. However, they many did not choose experiential dine-in options that provide an immersive experience, such as teppanyaki grills, live barbeques or sushi bars.
Full-service restaurants generally offer large menus, accommodate large groups and maintain a fairly large team of personnel, ranging from kitchen staff and waiting staff to cleaning staff and security guards. These restaurants also invest in their location, which attracts customers who are willing to invest in a dining experience worth their money.
With food delivery options gaining increasing popularity amongst consumers, it will become increasingly difficult for full-service restaurants to attract customers to dine-in. However, there are many creative ways in which they could attract footfall, for instance by providing an immersive, exclusive experience, bringing in celebrity chefs, offering deals and discounts, offering expansive menus, etc.
During the pandemic, consumers were exposed to various cultures and cuisines, thanks to social media, films and streaming websites. With a large amount of information available in the public domain about various cuisines, consumers now feel more connected to these dishes.
The expected increase in GDP per capita, higher disposable incomes and increasing urbanisation are all factors which are expected to provide a tailwind to the growth of full-service restaurants in the forecast period, with dynamic growth expected in outlet numbers, and even higher growth in transaction numbers and value sales. Chained and independent full-service restaurants are expected to see similar dynamic performances, although chained Asian full-service restaurants is set to see the best current value growth.
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FSR (full-service restaurants) encompasses all sit-down establishments where the focus is on food rather than on drink. FSR is characterized by table service and a relatively higher quality of food compared to quick-service units. Menus offer multiple selections and may include breakfast, lunch and dinner. Preparation of food products is often complex and involves multiple steps. NOTE: restaurants types catalogued in this segment refer to table-service only (outlets with a proper “full table service:” wait staff attending customers and taking orders at the tables). Outlets with “limited table service” are excluded from FSR. For example: outlets where customers order their food at the counter are excluded (even though the waiter will then bring the food at the table).See All of Our Definitions
This report originates from Passport, our Full-Service Restaurants research and analysis database.
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