Full-Service Restaurants in India

PROSPECTS

Asian full-service restaurants continues to dominate the category

Asian cuisines, especially Indian and Chinese, continued to be the most popular cuisine of choice amongst the consumers. Indian is preferred, as it is the local food of the country, though it varies from region to region, and consumers are more than happy to experiment with the different cuisines of India.

Technology and consumer trends remain key

The full-service restaurant area in India is one of the most competitive in the world, with average disposable incomes increasing and the number of people eating out regularly continuing to grow. Technology continues to play a major role in this area, with restaurants further optimising their business models to improve every aspect of their service, including speed and quality.

The opportunity cost of staying out of the online channel will increase

Demand for online food ordering will continue to increase as consumers in India get more used to the convenience and reliability of websites and apps, as they did with online shopping. Online ordering has proven not only to be time saving for consumers but also convenient in the form of having a broad range of cuisines available in a single screen.

COMPETITIVE LANDSCAPE

Indian Hotels’ restaurants continue to lead amongst chained full-service restaurants

Indian Hotels remained the leading player in full-service restaurants in 2018. The company is one of the leading hoteliers in the country, being largely synonymous with luxury and fine dining.

Competition to intensify amongst chained operators

Over the coming years, restaurants will face stronger competition as there will be an overwhelming offer from various consumer foodservice outlets. Given strong demand, location prices are expected to rise gradually, mostly within premium areas, thus offering more investment possibilities to chained restaurants at the expense of independent players.

Independent operators continue to dominate the channel

Full-service restaurants, like all other foodservice channels in India, continued to be dominated by independent operators in 2018. However, the number of chains continued to grow more rapidly, whilst also registering stronger current value growth and transaction volume growth than independents.

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