One of the primary reasons for consumers in India dining out less often is low disposable income combined with higher average transaction values at fining dining restaurants. However, with the overall standard of living of local consumers expected to increase over the forecast period, the frequency of dining out or ordering food online is expected to benefit full-service restaurants.
With increasing penetration of mobile internet and the subsequent rise in awareness of food delivery platforms in India, consumers having their favourite food delivered to their homes has become easy. As such, full-service restaurants need to further emphasise experiential dining to attract greater footfall from high-income consumers to compete.
Generation Z and millennials in India are becoming increasingly accustomed to various cultures and cuisines due to rising exposure to web series and films from different countries. This provides opportunities for full-service restaurants to offer new and unique cuisines from various cultures around the world, and thus attract demand from a consumer group searching for different experiences and menus.
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Full-Service Restaurants
FSR (full-service restaurants) encompasses all sit-down establishments where the focus is on food rather than on drink. FSR is characterized by table service and a relatively higher quality of food compared to quick-service units. Menus offer multiple selections and may include breakfast, lunch and dinner. Preparation of food products is often complex and involves multiple steps. NOTE: restaurants types catalogued in this segment refer to table-service only (outlets with a proper “full table service:” wait staff attending customers and taking orders at the tables). Outlets with “limited table service” are excluded from FSR. For example: outlets where customers order their food at the counter are excluded (even though the waiter will then bring the food at the table).
See All of Our DefinitionsThis report originates from Passport, our Full-Service Restaurants research and analysis database.
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