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Country Report

Full-Service Restaurants in

Full-Service Restaurants in Sweden

23 pages, Apr 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Ethical the main trend

“Conscious” or ethical food was the main topic in full-service restaurants in 2018, relating to the impact food has on the environment and animal welfare, or whether meat should be consumed at all. Concepts such as “farm to table” and “snout to tail”, using the whole animal or using eggs from free-range chickens, were the fashion.

Growing interest in high-quality food

Full-service restaurants registered lower, but reasonable, value growth in 2018, driven by consumers’ strong interest in food and new experiences, with premium fine dining restaurants witnessing healthy demand, boosted by a growing interest in fine wines, craft beer and food. Cooking is a popular hobby for many Swedes, boosted by countless television shows and launches of celebrity cook books.

Diversified channel

The full-service restaurants channel is highly diversified in Sweden, including a wide variety of outlets. Restaurants specialising in ethnic food from around the world coexist with outlets serving meticulously prepared domestic dishes.

COMPETITIVE LANDSCAPE

Sweden’s first American-type sports bar leads full-service restaurants

O'Learys Trademark led full-service restaurants in 2018. The chain was Sweden's first American-type sports bar and as such has benefited from a first mover advantage.

Consumers clearly favour independents

Full-service restaurants is highly fragmented in Sweden. Most Swedes consider chained establishments as appropriate for casual visits and a large proportion are sports bars.

Chained players compete with price and large screens

Given that chained full-service restaurants are so heavily geared towards casual visits and sport bars, price positioning among players is clearly orientated towards the middle of the market. Having reasonable prices, especially on alcoholic drinks, and large TV-screens showcasing the most popular games is imperative in attracting consumers.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Full-Service Restaurants industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Full-Service Restaurants industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Full-Service Restaurants in Sweden market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Full-Service Restaurants in Sweden?
What are the major brands in Sweden?
What cuisine type (Latin American, Asian, North American etc.) is most popular in full-service restaurants in Sweden?
How prevalent is casual dining in Sweden and how is this category expected to grow over the next five years?
How fragmented is the full-service restaurant industry in Sweden?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

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Full-Service Restaurants in Sweden - Category analysis

HEADLINES

PROSPECTS

Ethical the main trend

Growing interest in high-quality food

Diversified channel

COMPETITIVE LANDSCAPE

Sweden’s first American-type sports bar leads full-service restaurants

Consumers clearly favour independents

Chained players compete with price and large screens

CATEGORY DATA

Table 1 Full-Service Restaurants by Category: Units/Outlets 2013-2018
Table 2 Sales in Full-Service Restaurants by Category: Number of Transactions 2013-2018
Table 3 Sales in Full-Service Restaurants by Category: Foodservice Value 2013-2018
Table 4 Full-Service Restaurants by Category: % Units/Outlets Growth 2013-2018
Table 5 Sales in Full-Service Restaurants by Category: % Transaction Growth 2013-2018
Table 6 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2013-2018
Table 7 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2014-2018
Table 8 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2015-2018
Table 9 Forecast Full-Service Restaurants by Category: Units/Outlets 2018-2023
Table 10 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2018-2023
Table 11 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2018-2023
Table 12 Forecast Full-Service Res taurants by Category: % Units/Outlets Growth 2018-2023
Table 13 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 14 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2018-2023

Consumer Foodservice in Sweden - Industry Overview

EXECUTIVE SUMMARY

Value sales up overall in 2018, albeit with a clear slowdown at year end

Booming interest in conscious or ethical eating in 2018

Burger limited-service brands lead

Chained players outperform

Slowdown predicted for the forecast period

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2018
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2013-2018
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2013-2018
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2013-2018
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2018
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2018
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2013-2018
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2018
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2018
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2018
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023

Megatrends

Country Report

Full-Service Restaurants in Sweden

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Ethical the main trend

Growing interest in high-quality food

Diversified channel

COMPETITIVE LANDSCAPE

Sweden’s first American-type sports bar leads full-service restaurants

Consumers clearly favour independents

Chained players compete with price and large screens

Overview

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Samples (FAQs about samples):

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Table of Contents

Full-Service Restaurants in Sweden - Category analysis

HEADLINES

PROSPECTS

Ethical the main trend

Growing interest in high-quality food

Diversified channel

COMPETITIVE LANDSCAPE

Sweden’s first American-type sports bar leads full-service restaurants

Consumers clearly favour independents

Chained players compete with price and large screens

CATEGORY DATA

Consumer Foodservice in Sweden - Industry Overview

EXECUTIVE SUMMARY

Value sales up overall in 2018, albeit with a clear slowdown at year end

Booming interest in conscious or ethical eating in 2018

Burger limited-service brands lead

Chained players outperform

Slowdown predicted for the forecast period

MARKET DATA

DEFINITIONS

SOURCES

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