Full-service restaurants was hit hard by the pandemic in 2020, with consumers avoiding dine-in experiences through fear of contracting the virus. A rebound to growth was seen in 2021, although sales were unable to return to the 2019 level due to the continued impact of the pandemic.
To counteract their losses, full-service restaurants were active in looking for innovations and new streams of revenue. This saw full-service players collaborate with delivery services and grocery stores.
Full-service restaurants is highly fragmented in Sweden, with sales and outlet numbers strongly dominated by independent players. Most Swedes consider chained establishments to be appropriate for casual visits, and a large proportion are sports bars.
Rising vaccination levels are expected to result in an improvement in the COVID-19 situation over the forecast period, and as a result full-service restaurants is expected to see strong growth, especially at the start of the forecast period, with a return to the pre-pandemic level of sales around 2023. However, any new wave of COVID-19 remains a potential threat to the channel, as the Swedish government has already shown that it is willing, if necessary, to implement restrictions that adversely impact full-service restaurants.
In the forecast period, value growth will be driven by consumers’ strong interest in food and new experiences, with the return of tourists also supporting growth. Swedes will continue to seek new flavours and dining experiences in the forecast period.
Sustainability is an important issue for many Swedish consumers, and it is also becoming increasingly important for restaurants as a way to differentiate themselves. While many restaurants have already embraced this trend, it is expected that the availability of vegan options, organic products, locally sourced produce and other similar options, along with the use of reusable or recyclable materials, will continue to increase.
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FSR (full-service restaurants) encompasses all sit-down establishments where the focus is on food rather than on drink. FSR is characterized by table service and a relatively higher quality of food compared to quick-service units. Menus offer multiple selections and may include breakfast, lunch and dinner. Preparation of food products is often complex and involves multiple steps. NOTE: restaurants types catalogued in this segment refer to table-service only (outlets with a proper “full table service:” wait staff attending customers and taking orders at the tables). Outlets with “limited table service” are excluded from FSR. For example: outlets where customers order their food at the counter are excluded (even though the waiter will then bring the food at the table).See All of Our Definitions
This report originates from Passport, our Full-Service Restaurants research and analysis database.
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