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Learn moreMar 2021
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The quarantine lockdown that was imposed upon the population of Morocco for several weeks between the middle of March and late June in response to the COVID-19 pandemic had a devastating impact on the country’s full-service restaurants. With dine-in service completely banned for this period, restaurants faced a dramatic decline in demand as they were deprived of their main source of income.
One important factor to take into account when assessing the impact of the COVID-19 pandemic on sales in full-service restaurants in 2020 is that many of the high-income consumers who form a significant proportion of the core consumer base for the channel did not make any major changes to their behaviours in the face of the pandemic situation. Indeed, many affluent urban professionals continued to go about their daily business as if there were no threat of contagion or responsibility to protect themselves and others from the COVID-19 virus.
One way that Morocco’s full-service restaurants coped with the adverse situation that unfolded over the course of the year as a result of the COVID-19 pandemic was to offset the financial loss they incurred by focusing more on the use of locally sourced ingredients and products. In particular, many independent full-service restaurants turned to small-scale suppliers to make use of local raw materials in their cuisine, while locally manufactured products also became more popular on the menus of full-service restaurants across the country.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Full-Service Restaurants industry in Morocco with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Full-Service Restaurants industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.
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Why buy this report?
This industry report originates from Passport, our Consumer Foodservice market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.