Despite the preferable economic conditions overall, considering that users of foodservice channels in Morocco tend to be less price-sensitive than seen in many other territories, the category still faces challenges ahead. Indeed, consumers are expected to lead increasingly busy lifestyles and work longer hours in order to keep up with the cost-of-living trajectory.
Fast food has good potential in Morocco, given its convenience and popularity among younger generations. Upper-income young consumers are increasingly desirous of eating out in well-known international chains, which they have likely discovered while on holiday or studying abroad.
Despite a relatively negative outlook for full-service restaurants, rebounding tourism will herald support for sales. Indeed, higher numbers of inbound tourists will inevitably be attracted to full-service restaurants – providing they are clean and hygienic.
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Understand the latest market trends and future growth opportunities for the Full-Service Restaurants industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Full-Service Restaurants industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
FSR (full-service restaurants) encompasses all sit-down establishments where the focus is on food rather than on drink. FSR is characterized by table service and a relatively higher quality of food compared to quick-service units. Menus offer multiple selections and may include breakfast, lunch and dinner. Preparation of food products is often complex and involves multiple steps. NOTE: restaurants types catalogued in this segment refer to table-service only (outlets with a proper “full table service:” wait staff attending customers and taking orders at the tables). Outlets with “limited table service” are excluded from FSR. For example: outlets where customers order their food at the counter are excluded (even though the waiter will then bring the food at the table).See All of Our Definitions
This report originates from Passport, our Full-Service Restaurants research and analysis database.
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