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Full-Service Restaurants in Morocco
Apr 2020
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Executive Summary
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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
PROSPECTS
Full-service restaurants are popular with urban professionals
Full-service restaurants in Morocco continued to record healthy growth rates in terms of both outlet numbers and current value in 2019. However, the growth of outlet numbers was hampered by the difficulty in finding restaurant space in city centres and high rental prices, though full-service restaurants continues to appeal to a loyal consumer base.
Full-service restaurants holds potential for further growth
Over the forecast period, full-service restaurants in Morocco is predicted to register further healthy growth in current value terms and the rate of outlet openings. Conditions for growth are favourable, as Morocco has started to organise franchise expo forums introducing foreign players to the country.
Franchisees lament lack of professionalism
Independent full-service restaurants continued to hold a significantly higher proportion of value share than that of chained full-service restaurants in 2019. Both independent and chained restaurants are expanding across Morocco.
COMPETITIVE LANDSCAPE
Oasis Café continues to lead full-service restaurants
Akwa Group’s Oasis Café maintained its lead of full-service restaurants in 2019. The chain benefits from strategic locations in Afriquia service stations, which enjoy high customer flow.
Rising demand for Asian cuisine drives growth in independent Asian full-service restaurants
Independent Asian full-service restaurants continued to record high current value growth in 2019. In Morocco’s busiest cities, demand for Asian food is rising.
Increased competition arises from limited-service restaurants
Full-service restaurants faces growing competition from elsewhere in consumer foodservice, particularly from limited-service restaurants. The high prices found in full-service restaurants can discourage mid-income consumers, who often prefer to visit limited-service restaurants instead.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Full-Service Restaurants industry in Morocco with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Full-Service Restaurants industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.
The Full-Service Restaurants in Morocco market research report includes:
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Full-Service Restaurants in Morocco?
- What are the major brands in Morocco?
- What cuisine type (Latin American, Asian, North American etc.) is most popular in full-service restaurants in Morocco?
- How fragmented is the full-service restaurant industry in Morocco?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Consumer Foodservice market research database.
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Full-Service Restaurants in Morocco - Category analysis
HEADLINES
PROSPECTS
Full-service restaurants are popular with urban professionals
Full-service restaurants holds potential for further growth
Franchisees lament lack of professionalism
COMPETITIVE LANDSCAPE
Oasis Café continues to lead full-service restaurants
Rising demand for Asian cuisine drives growth in independent Asian full-service restaurants
Increased competition arises from limited-service restaurants
CATEGORY DATA
Table 1 Full-Service Restaurants by Category: Units/Outlets 2014-2019Table 2 Sales in Full-Service Restaurants by Category: Number of Transactions 2014-2019
Table 3 Sales in Full-Service Restaurants by Category: Foodservice Value 2014-2019
Table 4 Full-Service Restaurants by Category: % Units/Outlets Growth 2014-2019
Table 5 Sales in Full-Service Restaurants by Category: % Transaction Growth 2014-2019
Table 6 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2014-2019
Table 7 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2015-2019
Table 8 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2016-2019
Table 9 Forecast Full-Service Restaurants by Category: Units/Outlets 2019-2024
Table 10 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2019-2024
Table 11 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2019-2024
Table 12 Forecast Full-Service Res taurants by Category: % Units/Outlets Growth 2019-2024
Table 13 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2019-2024
Table 14 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2019-2024
Consumer Foodservice in Morocco - Industry Overview
EXECUTIVE SUMMARY
Development continues to support growth of consumer foodservice in Morocco
Shift towards limited-service restaurants continues
Food delivery platforms and social media influencers take on crucial roles in competition
Independent operators benefit from local knowledge and trust
Development and modernisation to support growth over forecast period
MARKET DATA
Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2014-2019Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2014-2019
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2019
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2014-2019
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2014-2019
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2014-2019
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2019
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2014-2019
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2014-2019
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2019
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2016-2019
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2019
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2019-2024
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2019-2024
CORONAVIRUS (COVID-19)
SOURCES
Summary 1 Research SourcesWhy buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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