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Country Report

Full-Service Restaurants in

Full-Service Restaurants in Morocco

27 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Fast growth for Asian full-service restaurants

Asian full-service restaurants is expected to see the highest growth rate in full-service restaurants in Morocco as Moroccans are used to European and Middle Eastern cuisines and are increasingly eager to try something new. In addition, Asian cuisine is also perceived as being relatively healthy compared with other types of cuisines.

The culture of eating out is spreading

There was a time when eating out was badly perceived by many Moroccans as many saw it as a sign of the wife’s unwillingness to cook for her family. However, common beliefs and perceptions have changed significantly in recent years.

Growth in disposable income to impact the category

After previously having slowed down a bit, Morocco’s economy has now been growing steadily in recent years. In the forecast period, the economy is also expected to perform well and average disposable income is set to see solid growth.

COMPETITIVE LANDSCAPE

Competitive landscape largely dominated by independent players

Full-service restaurants is dominated by independent outlets that, thanks to their low costs, offer very competitive prices. Indeed, Moroccan’s average purchasing power remains relatively low and most of the country’s population cannot afford to eat at a chained full-service restaurant on a regular basis, if at all.

A fragmented category

Full-service restaurants is very fragmented as many operators, especially independent ones, can offer different types of meals, such as shawarma, couscous, tagines, burgers and even Asian food. In addition, the number of independent full-service restaurant outlets is significantly higher than that of chained full-service restaurants.

Same players continue to lead

Chained full-service restaurants in Morocco is characterised by the fact that it was and is still dominated by the same players. In Asian full-service restaurants, Kiotori continues to lead, Luigi remains the number one player in chained European full-service restaurants, while Pizza Hut leads in pizza full-service restaurants.

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Full-Service Restaurants Sample Report Full-Service Restaurants Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Full-Service Restaurants industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Full-Service Restaurants industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Full-Service Restaurants in Morocco market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Full-Service Restaurants in Morocco?
What are the major brands in Morocco?
What cuisine type (Latin American, Asian, North American etc.) is most popular in full-service restaurants in Morocco?
How prevalent is casual dining in Morocco and how is this category expected to grow over the next five years?
How fragmented is the full-service restaurant industry in Morocco?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

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Full-Service Restaurants in Morocco - Category analysis

HEADLINES

PROSPECTS

Fast growth for Asian full-service restaurants

The culture of eating out is spreading

Growth in disposable income to impact the category

COMPETITIVE LANDSCAPE

Competitive landscape largely dominated by independent players

A fragmented category

Same players continue to lead

CATEGORY DATA

Table 1 Full-Service Restaurants by Category: Units/Outlets 2012-2017
Table 2 Sales in Full-Service Restaurants by Category: Number of Transactions 2012-2017
Table 3 Sales in Full-Service Restaurants by Category: Foodservice Value 2012-2017
Table 4 Full-Service Restaurants by Category: % Units/Outlets Growth 2012-2017
Table 5 Sales in Full-Service Restaurants by Category: % Transaction Growth 2012-2017
Table 6 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2012-2017
Table 7 Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Units/Outlets 2012-2017
Table 8 Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Number of Transactions 2012-2017
Table 9 Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Foodservice Value 2012-2017
Table 10 Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Units/Outlets Growth 2012-2017
Table 11 Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Transaction Growth 2012-2017
Table 12 Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Foodservice Value Growth 2012-2017
Table 13 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2013-2017
Table 14 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2014-2017
Table 15 Forecast Full-Service Restaurants by Category: Units/Outlets 2017-2022
Table 16 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2017-2022
Table 17 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2017-2022
Table 18 Forecast Full-Service Res taurants by Category: % Units/Outlets Growth 2017-2022
Table 19 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2017-2022
Table 20 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2017-2022
Table 21 Forecast Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Units/Outlets 2017-2022
Table 22 Forecast Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Number of Transactions 2017-2022
Table 23 Forecast Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: Foodservice Value 2017-2022
Table 24 Forecast Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Units/Outlets Growth 2017-2022
Table 25 Forecast Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Transaction Growth 2017-2022
Table 26 Forecast Sales in Full-Service Restaurants by Casual Dining vs Non-Casual Dining: % Foodservice Value Growth 2017-2022

Consumer Foodservice in Morocco - Industry Overview

EXECUTIVE SUMMARY

Consumer foodservice continues to grow

Impact of changing lifestyles and e-commerce

Fierce competition from Asian consumer foodservice outlets

A very fragmented market largely dominated by independent players

Continued growth expected over the forecast period

MARKET DATA

Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2012-2017
Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2012-2017
Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2012-2017
Table 30 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2017
Table 31 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2012-2017
Table 32 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2012-2017
Table 33 Sales in Consumer Foodservice by Food vs Drinks Split by Type: % Foodservice Value 2017
Table 34 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2017
Table 35 Sales in Consumer Foodservice by Location: % Foodservice Value 2012-2017
Table 36 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2013-2017
Table 37 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2017
Table 38 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2017
Table 39 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2017-2022
Table 40 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2017-2022

Megatrends

Country Report

Full-Service Restaurants in Morocco

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Fast growth for Asian full-service restaurants

The culture of eating out is spreading

Growth in disposable income to impact the category

COMPETITIVE LANDSCAPE

Competitive landscape largely dominated by independent players

A fragmented category

Same players continue to lead

Samples

Overview

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Table of Contents

Full-Service Restaurants in Morocco - Category analysis

HEADLINES

PROSPECTS

Fast growth for Asian full-service restaurants

The culture of eating out is spreading

Growth in disposable income to impact the category

COMPETITIVE LANDSCAPE

Competitive landscape largely dominated by independent players

A fragmented category

Same players continue to lead

CATEGORY DATA

Consumer Foodservice in Morocco - Industry Overview

EXECUTIVE SUMMARY

Consumer foodservice continues to grow

Impact of changing lifestyles and e-commerce

Fierce competition from Asian consumer foodservice outlets

A very fragmented market largely dominated by independent players

Continued growth expected over the forecast period

MARKET DATA

SOURCES

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