Polishes care will register muted constant value and volume growth over the forecast period. With the population continuing to decline due to high levels of emigration, there will be less demand for polishes.
Polishes are becoming less popular in Croatia, and also globally, and as a result there will be little innovation and the global players that manufacture polishes will instead focus on more profitable home care products. Also, Croatian consumers tend to choose cleaning alternatives including multi-purpose cleaners, as they are more affordable and suitable for various cleaning surfaces.
Despite the overall bleak outlook for polish over the forecast period, metal polish will register healthy constant value growth, though value sales will still be much lower than other polishes. This will be due to the growing number of households appliances that have metal surfaces.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of shoe, floor, furniture and metal polish.See All of Our Definitions
This report originates from Passport, our Polishes research and analysis database.
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