Polish in Austria is set to record slightly declining, stagnant volume sales over the forecast period as most consumers use alternative products when cleaning the household. In addition, as cleaning routines normalise following COVID-19, polishes is expected to continue its long-term downward trend across the coming years.
Across the forecast period, there is set to be an increasing selection of multi-functional and premium surface cleaners, that include polishing effects or sealing effects. This reduced the overall need for polishes even further.
With polishes being considered a rather traditional product and growth estimates remaining limited, new product launches from existing players will be rare. In addition, new entrants onto the landscape are also expected to be rare, if at all.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of shoe, floor, furniture and metal polish.See All of Our Definitions
This report originates from Passport, our Polishes research and analysis database.
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