Polishes is expected to continue to decline throughout the forecast period in current value terms, as these products are considered non-essential by many US consumers. The category has been in a long-term decline, which is likely to limit new product development, and launches are expected to be limited in polishes.
US consumers are becoming more aware of the impact of chemicals on the environment and their health, and are therefore opting for natural and eco-friendly options. ECOS’s furniture polish and cleaner is one of the fully plant-based alternatives in furniture polish, as it is made with olive and orange oils, and is EPA Safer Choice certified.
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Understand the latest market trends and future growth opportunities for the Polishes industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shoe, floor, furniture and metal polish.See All of Our Definitions
This report originates from Passport, our Polishes research and analysis database.
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