Shoe polish is expected to continue recording steady growth over the forecast period in retail volume terms, with sales continuing to be supported by office workers and students, many of whom wear formal shoes. Although the primary function of shoe polish is generally seen to be to make footwear more presentable it also helps to protect and preserve the leather, thus reducing the frequency at which shoes need to be replaced.
Once the economy stabilises and disposable income starts to rise this should benefit sales of furniture polish. As the country’s middle class expands this should boost demand for more expensive furniture that needs to be polished.
The internet has become an increasingly important tool for consumers when they are looking to find hard to reach products, or when wanting to compare product features and prices. Nonetheless, e-commerce is yet to make significant waves in polishes, despite players such as SC Johnson & Son investing in developing their online sales presence.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of shoe, floor, furniture and metal polish.See All of Our Definitions
This report originates from Passport, our Polishes research and analysis database.
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