Polishes in the Philippines

January 2022
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Polishes industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Polishes industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Polishes in Philippines report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Polishes in Philippines?
  • Which are the leading brands in Polishes in Philippines?
  • How are products distributed in Polishes in Philippines?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Polishes in the Philippines - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Sharp rise in unit price drives marginal decline in retail volume sales
Affluent local consumers remain loyal to SC Johnson & Son’s Pledge
Growing popularity of hardwood flooring underpins demand growth for floor polish

PROSPECTS AND OPPORTUNITIES

Floor polish will remain the main driver of growth
Strong brand loyalty will continue to support unit price growth
E-commerce could provide a growth opportunity for niche brands

CATEGORY DATA

Table 1 Sales of Polishes by Category: Value 2016-2021 Table 2 Sales of Polishes by Category: % Value Growth 2016-2021 Table 3 NBO Company Shares of Polishes: % Value 2017-2021 Table 4 LBN Brand Shares of Polishes: % Value 2018-2021 Table 5 Forecast Sales of Polishes by Category: Value 2021-2026 Table 6 Forecast Sales of Polishes by Category: % Value Growth 2021-2026

Home Care in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Home care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home care?
Chart 1 Home Care Value Sales Growth Scenarios: 2019-2026 Chart 2 Home Care Impact of Drivers on Value Sales: 2019-2026

MARKET INDICATORS

Table 7 Households 2016-2021

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2016-2021 Table 9 Sales of Home Care by Category: % Value Growth 2016-2021 Table 10 NBO Company Shares of Home Care: % Value 2017-2021 Table 11 LBN Brand Shares of Home Care: % Value 2018-2021 Table 12 Penetration of Private Label in Home Care by Category: % Value 2016-2021 Table 13 Distribution of Home Care by Format: % Value 2016-2021 Table 14 Distribution of Home Care by Format and Category: % Value 2021 Table 15 Forecast Sales of Home Care by Category: Value 2021-2026 Table 16 Forecast Sales of Home Care by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources
The following categories and subcategories are included:

Polishes

  • Floor Polish
  • Furniture Polish
  • Metal Polish
  • Shoe Polish

Polishes

This is the aggregation of shoe, floor, furniture and metal polish.

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Polishes research and analysis database.

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