Whilst polishes saw slight retail value growth in 2020, in volume terms the product area recorded a decline. During the review period consumption of all types of polishes was on the decline.
Uruguayan consumers are changing their preferences towards many products, and this turnabout is impacting many polish products negatively. In previous years, consumers used to buy a pair of shoes and try to maintain them so they would last as long as possible.
SC Johnson & Son de Uruguay continued to lead polishes in 2020. It has a strong position in the country, with no close competitors.
The outlook for polishes in Uruguay is not positive. Changing consumer habits will negatively affect the product area in the forecast period.
Floor polish continued to account for the highest volume and value sales amongst polishes products in Uruguay and recorded the only retail value growth in polishes in 2020. This is unlikely to be maintained going forward, however, as with changes in floor type the product is set to experience a slowdown in value and volume sales over the forecast period.
Uruguayans are wearing less leather shoes than previously. Even elderly demographics have begun to use more informal sneakers or sports footwear.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Polishes industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Polishes research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page