Polishes were not reported to have been affected by the onset of the COVID-19 pandemic in 2020. In 2020, polishes was led by Turkish shoe polish manufacturer Cigir Kimya AS with its brand, Silver.
Shoe polishes is the only established category of polish in Azerbaijan. Azeri men traditionally favour leather shoes.
As elsewhere in home care, traditional grocery retailers continue to lose share in polishes to supermarkets and hypermarkets, thanks to the ongoing expansion and development of modern grocery retailers across Azerbaijan. However, in the case of polishes, specifically, growth continues to be hampered by the illicit trade of polishes through non-grocery merchandisers.
During 2020, polishes continued to be represented mainly by imported brands. Low consumer demand for domestic products has led to a lack of local manufacturers in polishes in Azerbaijan, with consumers preferring -established and well-known brands.
Smaller categories are not expected to have a significant impact on volume sales during the forecast period.
Polishes is predicted to continue to grow over the forecast period, with furniture polish recording the highest growth, followed by floor polish. Floor polish is not widely used in Azerbaijan as slippers are typically worn indoors.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Polishes research and analysis database.
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