Polishes is not expected to perform strongly over the forecast period. Fashion trends are against the development of the category both in terms of clothing and interior design, while consumers prefer a range of other home care products for upholding the look of their clothes, furniture and flooring.
With economic conditions in Slovakia anticipated to reman challenging during the forecast period, consumers will be more price sensitive and will incline towards less expensive, private label products. At the same time, retailers are likely to introduce more private label products, especially in areas with a limited number of products currently available, such as metal or shoe polish.
While it faces the challenge of unfavourable fashion trends, shoe polish is expected to see marginal volume growth over the forecast period. The category is set to benefit from increasing in-store marketing activities at the point of sale and explaining the advantages of these products to consumers.
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Understand the latest market trends and future growth opportunities for the Polishes industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See All of Our DefinitionsThis report originates from Passport, our Polishes research and analysis database.
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