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Country Report

Polishes in

Polishes in Serbia

10 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Consumers purchase floor polish products more often

The fastest growing category of overall polishes in Serbia during 2017 was floor polish. However, it was simultaneously the smallest category, with shoe polish being by far the largest.

High inflation and popularity of more expensive brands lead to unit price increase

Average unit price of Serbian polishes recorded a high rise in 2017. This was partly as a result of relatively high inflation recorded for that year, but also as a consequence of growing popularity of certain international brands that have higher unit prices.

COMPETITIVE LANDSCAPE

SC Johnson & Son loses value share, but remains clear leader of polishes

Category leader SC Johnson & Son lost value share in Serbian polishes throughout the review period and the trend continued in 2017 too. However, the producer still held by far the highest value share in 2017 thanks to the great popularity of its Pronto brand that alone accounted for slightly more than one quarter of overall polishes value sales in 2017.

Company activities mostly limited to advertising and widening distribution

There were no notable new product launches or packaging innovations within polishes in Serbia during 2017. Manufacturers invested in other tactics for keeping and gaining sales share, among which the most widely used were marketing and efforts towards better distribution of brands.

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Polishes Market Sample Report Polishes Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Polishes industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Polishes in Serbia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Polishes in Serbia?
What are the major brands in Serbia?
What are the future prospects for the polishes market?
What are the key new product launches in the polishes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Polishes in Serbia - Category analysis

HEADLINES

PROSPECTS

Consumers purchase floor polish products more often

High inflation and popularity of more expensive brands lead to unit price increase

COMPETITIVE LANDSCAPE

SC Johnson & Son loses value share, but remains clear leader of polishes

Company activities mostly limited to advertising and widening distribution

CATEGORY DATA

Table 1 Sales of Polishes by Category: Value 2012-2017
Table 2 Sales of Polishes by Category: % Value Growth 2012-2017
Table 3 Forecast Sales of Polishes by Category: Value 2017-2022
Table 4 Forecast Sales of Polishes by Category: % Value Growth 2017-2022

Home Care in Serbia - Industry Overview

EXECUTIVE SUMMARY

Home care sees value growth in 2017, but only in current terms

No major innovations recorded

The largest producers keep losing sales share

Traditional grocery retailers loses ground

Negative performance expected over the forecast period

MARKET INDICATORS

Table 5 Households 2012-2017

MARKET DATA

Table 6 Sales of Home Care by Category: Value 2012-2017
Table 7 Sales of Home Care by Category: % Value Growth 2012-2017
Table 8 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 9 Distribution of Home Care by Format: % Value 2012-2017
Table 10 Distribution of Home Care by Format and Category: % Value 2017
Table 11 Forecast Sales of Home Care by Category: Value 2017-2022
Table 12 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Polishes in Serbia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Consumers purchase floor polish products more often

High inflation and popularity of more expensive brands lead to unit price increase

COMPETITIVE LANDSCAPE

SC Johnson & Son loses value share, but remains clear leader of polishes

Company activities mostly limited to advertising and widening distribution

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Polishes in Serbia - Category analysis

HEADLINES

PROSPECTS

Consumers purchase floor polish products more often

High inflation and popularity of more expensive brands lead to unit price increase

COMPETITIVE LANDSCAPE

SC Johnson & Son loses value share, but remains clear leader of polishes

Company activities mostly limited to advertising and widening distribution

CATEGORY DATA

Home Care in Serbia - Industry Overview

EXECUTIVE SUMMARY

Home care sees value growth in 2017, but only in current terms

No major innovations recorded

The largest producers keep losing sales share

Traditional grocery retailers loses ground

Negative performance expected over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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