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The fastest growing category of overall polishes in Serbia during 2017 was floor polish. However, it was simultaneously the smallest category, with shoe polish being by far the largest.
Average unit price of Serbian polishes recorded a high rise in 2017. This was partly as a result of relatively high inflation recorded for that year, but also as a consequence of growing popularity of certain international brands that have higher unit prices.
Category leader SC Johnson & Son lost value share in Serbian polishes throughout the review period and the trend continued in 2017 too. However, the producer still held by far the highest value share in 2017 thanks to the great popularity of its Pronto brand that alone accounted for slightly more than one quarter of overall polishes value sales in 2017.
There were no notable new product launches or packaging innovations within polishes in Serbia during 2017. Manufacturers invested in other tactics for keeping and gaining sales share, among which the most widely used were marketing and efforts towards better distribution of brands.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Serbia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Polishes industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Polishes in Serbia market research report includes:
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This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.