Demand for polishes was already waning prior to the emergence of the pandemic, due to loss of consumer interest, as the use of polishes is limited in Indian households. Growth in demand for polishes is expected to continue to be low in the forecast period, due to changes in lifestyle amongst Indian consumers.
Shoe polish is expected to remain a consolidated category in the forecast period, with the presence of a limited number of brands in India. Major shoe polish brands have a strong offline retail presence, and as such, the entry of new brands involves huge expenditure to match the reach of such players.
The lack of widespread promotional campaigns for certain types of polishes in India will continue to limit consumer awareness of the need for the usage of such products. Considering that the category does not see significant promotions by players, consumers are likely to rely on suggestions of local retailers or reviews on e-commerce platforms.
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Understand the latest market trends and future growth opportunities for the Polishes industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of shoe, floor, furniture and metal polish.See All of Our Definitions
This report originates from Passport, our Polishes research and analysis database.
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